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Consumer Electronics in
Hong Kong, China

Country Report

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Executive Summary

Aug 2019
Further decline for many consumer electronics due to saturation and longer replacement cycles

Most categories within consumer electronics in Hong Kong continued to experience declining retail volume sales in 2019, with the exception of newer entries to the market such as smart wearables, OLED TVs and wireless speakers. These products offer local consumers greater innovation and functionality which they are willing to pay a higher price for in most cases.

Further polarisation amongst price tiers with mid-priced segment losing out

The pricing of consumer electronics in Hong Kong is experiencing increasing polarisation with affluent consumers moving more towards the premium segment that can offer them greater functionality, while low- to mid-income consumers are choosing the economy segment as they believe that the functionality of mid-tier products is filtering down to more affordable devices, leaving sales of the mid-tier struggling. The trend is particularly noticeable amongst smartphones, laptops, and home cinema and speaker systems.

Samsung continues to pressurise leader Apple while Huawei’s success is short-lived

There was intense competition between leading multinationals Apple and Samsung in overall consumer electronics in 2019, with the leading player losing retail volume share to second-ranked Samsung due its lack of innovation within smartphones and high price increases for its latest models. However, both continued to hold strong brand recognition in the country.

Larger chains of electronics and appliance specialist retailers note rising demand for high-end premium devices

Electronics and appliance specialist retailers continued to be the dominant distribution channel for consumer electronics in Hong Kong. This channel offers two main kinds of outlets with tourists and affluent consumers preferring to visit larger chains such as Fortress and Broadway that tend to be located in high-end shopping centres, which they appreciate for their convenience and reputation in after-sales service, while local consumers tend to opt for computer centres that offer attractive discounts compared to larger chains.

Forecast period to see further decline with positive performances for devices that offer greater functionality

While consumer electronics is predicted to record overall decline in retail volume terms over the forecast period, certain trends from 2019 are predicted to continue to support demand for smart wearables, wireless speakers and OLED TVs as local consumers increasingly demand greater functionality for their budgets. On the other hand, sales of more outdated technology such as in-car navigation, digital cameras and audio separates will be further cannibalised to some degree by the high penetration of smartphones and the increasing sales of wireless speakers, leading to further declines.

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Consumer Electronics in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Consumer Electronics in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Hong Kong, China?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Consumer Electronics in Hong Kong, China

EXECUTIVE SUMMARY

Further decline for many consumer electronics due to saturation and longer replacement cycles
Further polarisation amongst price tiers with mid-priced segment losing out
Samsung continues to pressurise leader Apple while Huawei’s success is short-lived
Larger chains of electronics and appliance specialist retailers note rising demand for high-end premium devices
Forecast period to see further decline with positive performances for devices that offer greater functionality

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Hong Kong, China

HEADLINES

PROSPECTS

Business sales of laptops continue to rise, offering greater flexibility and convenience inside and outside of the workplace
Unit price of laptops continues to rise due to increasing premiumisation
Emerging eSports trend increasing demand for gaming laptops

COMPETITIVE LANDSCAPE

Lenovo consolidates leadership of laptops and desktops
Asus continues to gain share through innovation
HP extends recall on laptops due to battery safety issue

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in Hong Kong, China

HEADLINES

PROSPECTS

Decreasing cost of soundbars benefits home cinema and speaker systems
Wireless speakers replace need for large audio separates, and digital media player docks
Consumers appreciate first-hand audio experience offered by store-based retailers

COMPETITIVE LANDSCAPE

Sony strengthens leadership maintaining quality and brand loyalty
LG benefits from reputation in home video
Smaller brands under “others” gain share to record strongest growth performance

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in Hong Kong, China

HEADLINES

PROSPECTS

LCD TVs influences overall performance of televisions, as consumers increasingly move online for digital streaming services
Size of television screens increasing
Improved technology and speed of connection increasingly important to consumers

COMPETITIVE LANDSCAPE

Samsung strengthens leadership of televisions due to strong presence in largest category of LCD TVs
Economy brands of LCD TVs record strongest retail volume growth in 2019
LG benefits from first-mover advantage within OLED TVs but entry of new players offers competition and falling prices

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in Hong Kong, China

HEADLINES

PROSPECTS

High-quality smartphone cameras increasingly replace demand for digital cameras
Action cameras support steady growth of digital camcorders
Compact system cameras continues to gain share to become most popular type of digital camera over the forecast period

COMPETITIVE LANDSCAPE

Canon and Nikon slow to launch more popular compact system format leading to lost share
GoPro strengthens leadership after reducing unit price
DJI enters with innovative products as contender to GoPro

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in Hong Kong, China

HEADLINES

PROSPECTS

Strong smartphone penetration leads to greater use of GPS capabilities
Slowing replacement cycles for in-dash media players and in-car speakers
Other non-grocery specialists gains further ground in distribution

COMPETITIVE LANDSCAPE

Garmin strengthens leadership of in-car navigation despite declining sales
Sony and Pioneer rely on brand loyalty to retain leadership of in-car speakers

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in Hong Kong, China

HEADLINES

PROSPECTS

High penetration of smartphones and lack of innovation results in limited upgrading to new devices
Increasing polarisation amongst price tiers
Unit price hike due to increases from flagship brands and higher specs

COMPETITIVE LANDSCAPE

Huawei sales rocked by US trade war
Leading brand iPhone continues to suffer declining demand as consumers fail to justify high price for lack of innovation
Asus moves to target gamers with ROG smartphone

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Portable Players in Hong Kong, China

HEADLINES

PROSPECTS

Strong growth of wireless speakers supported by removal of headphone jacks by major smartphones
E-readers continues to suffer decline due to digital content on alternative devices and a return to physical books
Electronics and appliance specialist retailers strengthens dominance of distribution

COMPETITIVE LANDSCAPE

JBL consolidates leadership of wireless speakers with support from global owner Samsung
Affluent consumers appreciate new technology offered by Bose
Increasing number of smart speakers enter Hong Kong

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in Hong Kong, China

HEADLINES

PROSPECTS

Premiumisation and expansion of price segments for smart wearables
Short-lived excitement around activity watch (analogue) due to high price compared to digital format, while smart wearables offers greater functionality
Single function of activity bands loses out to greater functionality of smart wearables

COMPETITIVE LANDSCAPE

Apple Watch feels pressure of close competitors Samsung and Garmin
Huawei Watch performs well on own OS but may struggle in future
LG ceases production of smart wearables due to lack of popularity

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024