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Learn moreAug 2020
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Consumer electronics in France is expected to see total volume and current value sales decline in 2020. In both cases, rates of decline look set to be deeper than those recorded in 2019.
On 29 February 2020, indoor gatherings of over 5,000 people were banned in France. Soon after, this ban was extended to cover all types of mass gatherings.
Samsung will remain the overall leader in consumer electronics in France in 2020, followed by Apple. Both companies are expected to see their market volume shares increase from 2019, as wide portfolios, strong brand loyalty and longstanding reputations for offering high quality products will enable them to weather the economic shock of COVID-19 better than many competitors.
E-commerce will cement its position as the leading distribution channel for consumer electronics in France in 2020, with a healthy increase in its market volume share projected. The channel has received a significant boost from COVID-19, as the suite of lockdown measures imposed to curb the spread of the disease between March and May included the temporary closure of electronics and appliance specialist retailers and other types of non-essential stores.
Overall demand for consumer electronics in France looks set to rebound in 2021, with the rate of decline in total volume sales projected to be markedly slower than in 2020. While much will be contingent on the progression of the COVID-19 pandemic, an improved macroeconomic climate should bolster consumer confidence and support the release of pent-up demand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.