While volume sales of consumer electronics contracted in 2019, unit prices rose. Consumers increasingly showed a preference for larger screen TVs, more expensive smartphones, and greater sophistication from consumer electronics in general.
Norwegians are increasingly mobile which has led to high ownership rates of mobile phones. As such, smartphones have become an important part of everyday life in Norway, from communicating or checking the news to travelling, shopping or relaxing.
International brands such as Samsung and Apple continued to characterise consumer electronics in 2019, although local brands are also available. Some of the leading players opt to specialise, such as Pioneer with its well-recognised sound in the car and at home.
Electronics and appliance specialist retailers remained the most important channel for consumer electronics in 2019 with traditional large electronics retailers characterising the channel. These retailers often offer a click-and-collect service, enabling consumers to reserve online and pick up and pay two hours later in the store.
Retail volume sales of consumer electronics are set to contract over the forecast period. However, the outlook will vary across the categories.
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This industry report originates from Passport, our Consumer Electronics market research database.