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Country Report

Consumer Electronics in

Consumer Electronics in Egypt

67 pages, Aug 2017

US$2,640

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Unstable economy reduces supply and demand

The presence of uncertainty in the economy has negatively influenced both industrial performance and consumer spend. In terms of supply, several brands have been phased out or lost significant share, and many other brands have suffered stock issues, especially at the beginning of 2017. In terms of demand, consumers have had to face major spikes in prices mainly due to flotation of the local currency and increases in custom duties. These factors have led towards higher budget-consciousness among consumers, who have deferred their purchases or chosen not to buy at all, behaviour which has encompassed purchases of consumer electronics. In 2017, disposable incomes were stretched to the limit; households were mainly buying only the most essential items.

Current consumption patterns extend product lifecycles

Since the spikes in prices that emerged in 2016 and 2017, Egyptian consumers have started to seek value-for-money deals in almost all purchases, including consumer electronics. While considering the purchases, customers are favouring bigger sizes, better brands and higher quality, as they find themselves forced to pay higher prices anyway. They are now enticed to pay a little extra and get higher satisfaction. Furthermore, in regard to smartphones and televisions for example, convenience and entertainment factors are added to the equation. Older consumers seek bigger screens for more convenience, while the younger generation look for more entertainment and “crisper” visuals. However, replacement cycles are getting longer as consumers are not willing to replace their expensive devices with new ones unless there is no hope of repairing them.

Huawei Technologies Co Ltd and Lenovo Group Ltd pose more competition to the industry leader

Since 2016, Huawei and Lenovo have been showing clear signs that they here to stay, and are now creating fierce competition for other market players. Huawei-branded products are now considered by many consumers as among their top preferences for smartphones. Huawei handsets come packed with up-to-date features, have very attractive designs, have a relatively high degree of durability and are sold at very competitive prices. Meanwhile, Lenovo is competing strongly within the laptops category by providing items with high levels of durability, responsiveness and process capacity all in attractive housing using the latest materials and designs, all at affordable prices.

Hypermarkets and internet retailing change the distribution landscape

Traditionally, electronics and appliance specialist retailers remains the most important distribution channel for consumer electronics in Egypt. The channel offers convenience on different levels; proximity, aftersales service, as well as more diverse brands and models. Meanwhile, the influence of hypermarkets is growing in the market due to promotions, great deals and price discounts. Players in this channel are concentrating on low-to-medium tier products mainly. At the same time, internet retailing is steadily emerging in the market, with online operators keen to offer all types of consumer electronics.

Uncertainty will shape the forecast period

At the moment, the investment climate is not so appealing and the economic outlook is not quite clear; thus, the first part of the forecast period might yet bring some issues in terms of brands’, products’ and models’ availability. However, stabilisation in foreign exchange rates signals that the economy might be on the verge of its long-anticipated recovery. Accordingly, consumer electronics’s performance is expected to be slow as the industry encounters some fluctuations, at least in the first part of the forecast period. Prices are set to stabilise and consumers are likely to get used to the new price ranges, and so demand will start rising in the long term.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Consumer Electronics in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Egypt?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Egypt

EXECUTIVE SUMMARY

Unstable economy reduces supply and demand

Current consumption patterns extend product lifecycles

Huawei Technologies Co Ltd and Lenovo Group Ltd pose more competition to the industry leader

Hypermarkets and internet retailing change the distribution landscape

Uncertainty will shape the forecast period

KEY TRENDS AND DEVELOPMENTS

The economic situation becomes hazardous for foreign investors and importers

Outlook

Innovation is the name of the game among industry leaders

Outlook

Modern distribution challenges traditional specialist retailers

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Egypt - Company Profiles

B Tech Trade & Distribution SAE in Consumer Electronics (Egypt)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 B Tech Trade & Distribution SAE: Key Facts
Summary 3 B Tech Trade & Distribution SAE: Operational Indicators

COMPANY BACKGROUND

Chart 1 B Tech Trade & Distribution SAE: B Tech in Nasr City, Cairo

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 4 B Tech Trade & Distribution SAE: Competitive Position 2017

El Araby Group in Consumer Electronics (Egypt)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 El Araby Group: Key Facts

COMPETITIVE POSITIONING

Summary 6 El Araby Group: Competitive Position 2017

Computers and Peripherals in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 53 NBO Company Shares of Home Video: % Volume 2013-2017
Table 54 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 55 Distribution of Home Video by Channel: % Volume 2012-2017
Table 56 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 57 Forecast Sales of Home Video by Category: Value 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2012-2017
Table 63 Sales of Imaging Devices by Category: Value 2012-2017
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 65 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 67 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 69 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 76 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2012-2017
Table 87 Sales of Mobile Phones by Category: Value 2012-2017
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 89 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 91 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 93 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2012-2017
Table 100 Sales of Portable Players by Category: Value 2012-2017
Table 101 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 102 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 104 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 105 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 106 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 107 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 111 Sales of Wearable Electronics by Category: Value 2012-2107
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2016-2017
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2016-2017
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

Unstable economy reduces supply and demand

Current consumption patterns extend product lifecycles

Huawei Technologies Co Ltd and Lenovo Group Ltd pose more competition to the industry leader

Hypermarkets and internet retailing change the distribution landscape

Uncertainty will shape the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Egypt

EXECUTIVE SUMMARY

Unstable economy reduces supply and demand

Current consumption patterns extend product lifecycles

Huawei Technologies Co Ltd and Lenovo Group Ltd pose more competition to the industry leader

Hypermarkets and internet retailing change the distribution landscape

Uncertainty will shape the forecast period

KEY TRENDS AND DEVELOPMENTS

The economic situation becomes hazardous for foreign investors and importers

Innovation is the name of the game among industry leaders

Modern distribution challenges traditional specialist retailers

MARKET DATA

SOURCES

Consumer Electronics in Egypt - Company Profiles

B Tech Trade & Distribution SAE in Consumer Electronics (Egypt)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

El Araby Group in Consumer Electronics (Egypt)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Egypt

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Egypt

HEADLINES