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Consumer Electronics in Egypt
August 2022
Consumer electronics in 2022: The big picture
The Egyptian economy is facing several challenges that are shaping the sales of consumer electronics. For example, due to the Russian invasion of Ukraine earlier this year, the Federal Reserve System (the central banking system of America) increased the interest rate and a foreign capital outflow of $3 billion left the Egyptian foreign reserve.
2022 key trends
Government legislation continues to have a strong impact on consumer electronics in 2022. In February of this year, The Central Bank of Egypt decided to stop using collection documents for paying for imported goods.
Competitive landscape
Guangdong OPPO Mobile Telecommunications Corp (OPPO) will remain the overall leader in consumer electronics in 2022 thanks to its strong presence in mobile phones, especially smartphones. The player significantly increased its share in 2020 as the pandemic struck and consumers turned to this cheaper brand over rivals like Samsung and Nokia (Apple does not have a large presence in Egypt).
Retailing developments
In 2022, e-commerce will continue to gain distribution share in the country to claim a quarter of the total retail volume sales. More brands are leveraging on their own stores to boost sales rather than relying on third party distributors.
What next for consumer electronics?
The prospects for the overall consumer electronics industry are promising, with the industry expected to return to positive retail volume growth in 2023 (albeit small). Positive rates of volume growth are anticipated to continue throughout the forecast period, with the rate set to somewhat accelerate towards the latter end.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Computers and Peripherals
In-Car Entertainment
Home Audio and Cinema
Home Video
Imaging Devices
Mobile Phones
Portable Players
Wearable Electronics
If you're in the Consumer Electronics industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Egypt report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Electronics in Egypt?
Which are the leading brands in Egypt?
How are products distributed in Egypt?
How is the rise of e-commerce changing the retail landscape?
How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
How are considerations such as urban development and the rise in single-person households driving sales growth?
Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
Where is future growth expected to be most dynamic?
Consumer Electronics in Egypt
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022Table 2 Sales of Consumer Electronics by Category: Value 2017-2022Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Computers and Peripherals in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Laptop volume sales contract due to high prices and former consumers investments during the pandemic
Desktop sales volumes shrink as consumers increasingly replace them with laptops
Tablets, monitors, and printers also witness declines due to competition with smartphones, market saturation, and rising inflation
PROSPECTS AND OPPORTUNITIES
Laptops to maintain volume growth as consumers value affordability and portability
Economic difficulties to lead to growth in e-commerce as well as buy-now-pay-later schemes
Push for digital society set to result in ongoing decline for peripherals
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022Table 16 Sales of Computers by Category: Business Volume 2017-2022Table 17 Sales of Computers by Category: Business Value MSP 2017-2022Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
In-Car Entertainment in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Revival of second-hand car sales boosts demand for in-dash media players but has limited impact on in-car speakers
In-car navigation systems continue to lose more market share
Consolidated category with consumers continuing to prefer known brands
PROSPECTS AND OPPORTUNITIES
Demand for in-car entertainment will continue to be supported by in-dash media players despite lingering financial concerns
In-car navigation set to increasingly be replaced by smartphone apps
E-commerce continues to gather pace thanks to convenience and rising number of smaller players distributing online
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
Home Audio and Cinema in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home cinema and speaker systems sees a volume drop after a successful 2021
Premium brands lead as affordable lesser-known brands aren’t trusted to provide high enough quality for Egyptian consumers
Physical stores remain the core channel for sales of audio and cinema systems.
PROSPECTS AND OPPORTUNITIES
Home theatre and speaker systems to continue growing with consumers prioritising quality and after-sales services over price
Most product categories to remain desired by a very niche consumer base
Digital media player docks to see reduced prices as retailers strive to sell off stock
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
Home Video in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
LCD TVs are still enjoying a growing sales volume despite hiking prices limiting momentum
LG maintains lead thanks to continued dominance of OLED TVs
Store-based channels remain preferred for purchases of televisions
PROSPECTS AND OPPORTUNITIES
Growth to be driven by LCD TVs despite higher expected rates for OLED TVs
OLED TVs unit price is expected to decrease as entry of more players creates price competition
Economising consumers reduce overall demand for home video, but smart TVs will continue to make share gains
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022Table 54 Sales of Home Video by Category: Value 2017-2022Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022Table 56 Sales of Home Video by Category: % Value Growth 2017-2022Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022Table 58 NBO Company Shares of Home Video: % Volume 2018-2022Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022Table 60 Distribution of Home Video by Channel: % Volume 2017-2022Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027Table 62 Forecast Sales of Home Video by Category: Value 2022-2027Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
Headphones in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bluetooth regulatory legislation damages volume sales of wireless headphones
Wireless headbands remain targeted to a niche of music enthusiasts and gamers with Harman maintaining leadership via its premium offerings
Wireless earphones are increasingly being replaced by TWS earbuds
PROSPECTS AND OPPORTUNITIES
Positive expected headphones sales to be driven by TWS earbuds and premium wireless headbands
Demand shifts to TWS earbuds leading to further innovation and development
E-commerce will continue to drive sales of headphones
CATEGORY DATA
Table 66 Sales of Headphones by Category: Volume 2017-2022Table 67 Sales of Headphones by Category: Value 2017-2022Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022Table 69 Sales of Headphones by Category: % Value Growth 2017-2022Table 70 NBO Company Shares of Headphones: % Volume 2018-2022Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022Table 72 Distribution of Headphones by Channel: % Volume 2017-2022Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027Table 74 Forecast Sales of Headphones by Category: Value 2022-2027Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
Imaging Devices in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Digital cameras continues its volume decline as consumers increasingly use smartphones to take quality photos
Sales volume for digital camcorders returns to decline due to rising prices and limited tourism activities
Canon holds overall leadership despite major loss of share in digital camcorders
PROSPECTS AND OPPORTUNITIES
Digital cameras set to continue declining as quality cameras on smartphones reduce the need for specific imaging devices
E-commerce expected to contribute more to sales of digital cameras
Rate of decline to slow for digital camcorders and can even reverse if travelling and tourism activities regain their momentum.
CATEGORY DATA
Table 77 Sales of Imaging Devices by Category: Volume 2017-2022Table 78 Sales of Imaging Devices by Category: Value 2017-2022Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
Mobile Phones in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphones sales volume to see declines due to rising prices and reducing consumer purchasing power
Major international players monopolise smartphone shares whilst feature phone brand Hope sees declining sales due to low quality
End of collection documents for imports further impacts costs; players partner with Valu to offer flexible payment solutions
PROSPECTS AND OPPORTUNITIES
Year-on-year growth expected for smartphones as the number of mobile internet users continue to rise
Local production of smartphones is expected to increase as players strive to avoid customs tax and higher prices
TV streaming services will support value and volume sales of smartphone sales
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022Table 89 Sales of Mobile Phones by Category: Value 2017-2022Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
Portable Players in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wireless speakers are extending their sales volume decline as legislation impacts imports and product prices
JBL is the leading brand in wireless speakers whilst “others” shrinks under impact of new legislation
E-commerce is gaining share though appliances and electronics specialists remain the preferred channel
PROSPECTS AND OPPORTUNITIES
Strong positive prospects from wireless speakers thanks to their connectivity and convenience
Younger generations to return to using wireless speakers outside of the home
Increasing use of smartphones and wireless speakers will result in further declines for portable media players; e-readers will remain a niche category
CATEGORY DATA
Table 101 Sales of Portable Players by Category: Volume 2017-2022Table 102 Sales of Portable Players by Category: Value 2017-2022Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
Wearable Electronics in Egypt
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness awareness trend continues to drive sales of activity bands
Samsung leads wearable electronics despite Xiaomi’s growing presence in smart wearables and strength in activity bands
PROSPECTS AND OPPORTUNITIES
Strong performance predicted as consumers continue to focus on their health
Competition to intensify in smart wearables as more players seek certification as a medical device
E-commerce contribution to sales of wearable electronics will increase
CATEGORY DATA
Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022Table 113 Sales of Wearable Electronics by Category: Value 2017-2022Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Consumer Electronics
Desktops
Laptops
Tablets
Monitors
Printers
In-Car Navigation
In-Car Speakers
In-Dash Media Players
Audio Separates
Digital Media Player Docks
Hi-Fi Systems
Home Cinema and Speaker Systems
Speakers
Other Home Audio and Cinema
Analogue TVs
LCD TVs
OLED TVs
Plasma TVs
Other TVs
TV Combis
BD Players
DVD Players
Video Recorders
Mass Wireless Headbands
Premium Wireless Headbands
Mass Wireless Earphones
Premium Wireless Earphones
Mass TWS Earbuds
Premium TWS Earbuds
Digital Cameras
Digital Camcorders
Feature Phones
Smartphones
E-Readers
Portable Multimedia Players
Other Portable Media Players
Wireless Speakers
Activity Bands
Activity Watch (Analogue)
Activity Watch (Digital)
Smart Wearables
Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.