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Country Report

Consumer Electronics in

Consumer Electronics in Thailand

63 pages, Aug 2018

US$2,640

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Good growth for internet-enabled electronic devices in Thailand

People are living in an advanced technology society, the digitalisation period, and greatly relying on the internet. Thailand is among the countries that spend the longest time on the internet each day.

New technology and big events can spur sales growth

The electronics industry in Thailand has grown continuously for several years due to a big shift towards an urban society and digitalisation. Surprisingly, consumers are adjusting and adapting well to cope with digitalisation and quickly learn how to use new technology such as face detection, voice command, e-payment, live stream video, etc.

Chinese brands shake up the electronics industry

Most of the electronic devices available in Thailand are international brands. Some have their production plants in Thailand while others are imported and distributed by assigned distributors.

Electronics and appliance specialist retailers is still the dominant channel

Internet retailing is a new and growing distribution channel in Thailand. The young generation prefer to learn about a product via an internet search or through social networks.

Growth expected as Thai consumers are keen to try new products

Due to the stable political situation, the government campaign to stimulate the economy, and the lifestyle shift towards digitalisation, which directly supports the consumer behaviour of purchasing more new and innovative technological products, the consumer electronics industry in Thailand performed well over the review period. There is still much room for the product upgrades that consumers seek, as well as the demand for new products that are multifunctional.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Consumer Electronics in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Thailand?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Thailand

EXECUTIVE SUMMARY

Good growth for internet-enabled electronic devices in Thailand

New technology and big events can spur sales growth

Chinese brands shake up the electronics industry

Electronics and appliance specialist retailers is still the dominant channel

Growth expected as Thai consumers are keen to try new products

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Thailand

HEADLINES

PROSPECTS

Customisation of computers

Gaming notebooks drive sales of computers and peripherals

Smartphones can replace computers and tablets

COMPETITIVE LANDSCAPE

The customised PC is an alternative

Less paper, fewer printers

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Thailand

HEADLINES

PROSPECTS

Significant change in consumer preference

Professional advisers secure trust between consumers and suppliers

COMPETITIVE LANDSCAPE

Adjusting marketing strategy to embrace the digital age

International brands preferred by Thai consumers

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Thailand

HEADLINES

PROSPECTS

Thai consumers look for smaller yet high-quality televisions

3D TV trend dwindles

COMPETITIVE LANDSCAPE

Televisions: The internet of things (IoT) that combine all electronic devices

Sony Android TVs are preferred by many consumers

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Thailand

HEADLINES

PROSPECTS

Smartphones beat digital cameras

Live video function attracts consumers

Wi-Fi makes it easier

COMPETITIVE LANDSCAPE

FujiFilm turns to the young generation’s idols to help generate sales

Leica forms partnership with Huawei to expand its business to mobile phone industry

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Thailand

HEADLINES

PROSPECTS

The impact of smartphones

Increase of new car sales

Traffic regulations and safety

COMPETITIVE LANDSCAPE

First Thai voice command becomes available

Hands-free system and smartphone linkage

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Thailand

HEADLINES

PROSPECTS

Great cameras take great photos

Live streaming is booming

COMPETITIVE LANDSCAPE

Big brands offer low prices

Bundle packages are attractive to Thai consumers

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Thailand

HEADLINES

PROSPECTS

Nothing can stop the growth of wireless speakers

Wireless earpieces likely to be upgraded

Portable players could be revitalised

COMPETITIVE LANDSCAPE

Specifying the target segment to survive

Portable players still unable to beat the popularity of smartphones

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Thailand

HEADLINES

PROSPECTS

Watch your steps

Tracking children is necessary

COMPETITIVE LANDSCAPE

Price sensitivity plays a big part in decision making

Thai smartwatch brand goes abroad

Apple Watch wins the hearts of consumers who care about their health

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Good growth for internet-enabled electronic devices in Thailand

New technology and big events can spur sales growth

Chinese brands shake up the electronics industry

Electronics and appliance specialist retailers is still the dominant channel

Growth expected as Thai consumers are keen to try new products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Thailand

EXECUTIVE SUMMARY

Good growth for internet-enabled electronic devices in Thailand

New technology and big events can spur sales growth

Chinese brands shake up the electronics industry

Electronics and appliance specialist retailers is still the dominant channel

Growth expected as Thai consumers are keen to try new products

MARKET DATA

SOURCES

Computers and Peripherals in Thailand

HEADLINES

PROSPECTS

Customisation of computers

Gaming notebooks drive sales of computers and peripherals

Smartphones can replace computers and tablets

COMPETITIVE LANDSCAPE

The customised PC is an alternative

Less paper, fewer printers

CATEGORY DATA

Home Audio and Cinema in Thailand

HEADLINES

PROSPECTS

Significant change in consumer preference

Professional advisers secure trust between consumers and suppliers

COMPETITIVE LANDSCAPE

Adjusting marketing strategy to embrace the digital age

International brands preferred by Thai consumers

CATEGORY DATA

Home Video in Thailand

HEADLINES

PROSPECTS

Thai consumers look for smaller yet high-quality televisions

3D TV trend dwindles

COMPETITIVE LANDSCAPE

Televisions: The internet of things (IoT) that combine all electronic devices

Sony Android TVs are preferred by many consumers

CATEGORY DATA

Imaging Devices in Thailand

HEADLINES

PROSPECTS

Smartphones beat digital cameras

Live video function attracts consumers

Wi-Fi makes it easier

COMPETITIVE LANDSCAPE

FujiFilm turns to the young generation’s idols to help generate sales

Leica forms partnership with Huawei to expand its business to mobile phone industry

CATEGORY DATA

In-Car Entertainment in Thailand

HEADLINES

PROSPECTS

The impact of smartphones

Increase of new car sales

Traffic regulations and safety

COMPETITIVE LANDSCAPE

First Thai voice command becomes available

Hands-free system and smartphone linkage

CATEGORY DATA

Mobile Phones in Thailand

HEADLINES

PROSPECTS

Great cameras take great photos

Live streaming is booming

COMPETITIVE LANDSCAPE