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Learn moreSep 2020
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Consumer electronics is expected to record flat retail volume sales in 2020, with the COVID-19 epidemic exerting varying influences on the different product types. The government’s efforts to control the virus, including lockdowns and the closure of all non-essential businesses early in the epidemic is certainly having an effect on consumer behaviour.
All non-essential establishments in Thailand were closed from 21 March 2020, with only takeaway and delivery services allowed from foodservice outlets. A cross-border travel ban was put in place, with the exception of diplomats, work permit holders, people working in the transportation of goods, as well as those with the express permission of the Prime Minister to enter the country.
Thai Samsung Electronics maintained its lead in the fragmented market of consumer electronics in Thailand in 2020. The player is present in most categories, and holds leading positions in monitors, home video and portable consumer electronics, including smartphones.
Electronics and appliance specialist retailers held the vast majority of sales of consumer electronics at the end of the review period, managing to increase its retail volume share again in 2020. The majority of these outlets have a major advantage in consumer electronics in the form of knowledgeable staff.
Despite the high penetration of smartphones in Thailand, smartphones will remain essential items for the majority of Thais. Smartphone manufacturers will continue to develop faster, more powerful smartphones, with improved cameras and larger screens to appeal to the many users of social media in the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
The Consumer Electronics in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.