Consumer Electronics in Mexico

October 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Mexico?
  • Which are the leading brands in Mexico?
  • How are products distributed in Mexico?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020 Table 2 Sales of Consumer Electronics by Category: Value 2015-2020 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

In-Car Entertainment in Mexico

KEY DATA FINDINGS

2020 IMPACT

In-car navigation maintains the strongest decline as drivers use smartphones instead
In-dash media players are most popular, but also see competition from substitutes
Well-known multinational brands maintain their lead

RECOVERY AND OPPORTUNITIES

In-dash media players set to drive growth due to connectivity and multifunctionality
Smartphones will continue to hamper demand for in-car navigation and speakers
Players will try to maintain sales with new product development

CATEGORY DATA

Table 12 Sales of In-Car Entertainment by Category: Volume 2015-2020 Table 13 Sales of In-Car Entertainment by Category: Value 2015-2020 Table 14 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020 Table 15 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020 Table 16 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020 Table 17 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020 Table 18 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020 Table 19 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025 Table 20 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025 Table 21 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

Home Audio and Cinema in Mexico

KEY DATA FINDINGS

2020 IMPACT

Sales promotions and the desire for entertainment contribute to growth
Growth for products which improve the audio experience
Samsung approaches the leaders thanks to constant store openings

RECOVERY AND OPPORTUNITIES

Slowing growth due to lack of replacement and economic fallout from COVID-19
Digital media player docks set to continue to lose out to wireless speakers
Promotional events likely to contribute to volume growth

CATEGORY DATA

Table 23 Sales of Home Audio and Cinema by Category: Volume 2015-2020 Table 24 Sales of Home Audio and Cinema by Category: Value 2015-2020 Table 25 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020 Table 26 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020 Table 28 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020 Table 29 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020 Table 30 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025 Table 31 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025 Table 32 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Home Video in Mexico

KEY DATA FINDINGS

2020 IMPACT

E-commerce sees distribution growth thanks to offers and lockdown
LCD TVs remain most popular as OLED TVs are out of reach for most consumers
Innovations and new launches help LG and Samsung maintain their lead

RECOVERY AND OPPORTUNITIES

Slowing decline for video players and rising growth for televisions
OLED TVs threatens to break into the mainstream
Streaming services likely to contribute to growth of smart TVs

CATEGORY DATA

Table 34 Sales of Home Video by Category: Volume 2015-2020 Table 35 Sales of Home Video by Category: Value 2015-2020 Table 36 Sales of Home Video by Category: % Volume Growth 2015-2020 Table 37 Sales of Home Video by Category: % Value Growth 2015-2020 Table 38 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020 Table 39 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020 Table 40 NBO Company Shares of Home Video: % Volume 2016-2020 Table 41 LBN Brand Shares of Home Video: % Volume 2017-2020 Table 42 Distribution of Home Video by Channel: % Volume 2015-2020 Table 43 Forecast Sales of Home Video by Category: Volume 2020-2025 Table 44 Forecast Sales of Home Video by Category: Value 2020-2025 Table 45 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Home Video by Category: % Value Growth 2020-2025 Table 47 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025 Table 48 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Imaging Devices in Mexico

KEY DATA FINDINGS

2020 IMPACT

Improvements in smartphone technology contribute to decline
COVID-19 makes a minor contribution to decline
Innovation does not lead to share growth if the prices are too high

RECOVERY AND OPPORTUNITIES

Decline expected to continue, especially for digital cameras
Polarisation due to price cuts and release of higher-quality models
Action cameras not yet popular, although there is potential in the forecast period

CATEGORY DATA

Table 49 Sales of Imaging Devices by Category: Volume 2015-2020 Table 50 Sales of Imaging Devices by Category: Value 2015-2020 Table 51 Sales of Imaging Devices by Category: % Volume Growth 2015-2020 Table 52 Sales of Imaging Devices by Category: % Value Growth 2015-2020 Table 53 Sales of Digital Cameras by Type: % Retail Volume 2015-2020 Table 54 NBO Company Shares of Imaging Devices: % Volume 2016-2020 Table 55 LBN Brand Shares of Imaging Devices: % Volume 2017-2020 Table 56 Distribution of Imaging Devices by Channel: % Volume 2015-2020 Table 57 Forecast Sales of Imaging Devices by Category: Volume 2020-2025 Table 58 Forecast Sales of Imaging Devices by Category: Value 2020-2025 Table 59 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025 Table 60 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025 Table 61 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Portable Players in Mexico

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers drives sales and growth due to Mexicans’ love of music
E-readers remains a niche but maintains growth due to portability and convenience
New launches from both existing and new players help maintain growth

RECOVERY AND OPPORTUNITIES

Continuation of trends, with wireless speakers driving growth
Growth of wireless speakers set to be maintained by smart home assistants
Continued decline expected for portable media players as they are replaceable

CATEGORY DATA

Table 62 Sales of Portable Players by Category: Volume 2015-2020 Table 63 Sales of Portable Players by Category: Value 2015-2020 Table 64 Sales of Portable Players by Category: % Volume Growth 2015-2020 Table 65 Sales of Portable Players by Category: % Value Growth 2015-2020 Table 66 NBO Company Shares of Portable Players: % Volume 2016-2020 Table 67 LBN Brand Shares of Portable Players: % Volume 2017-2020 Table 68 Distribution of Portable Players by Channel: % Volume 2015-2020 Table 69 Forecast Sales of Portable Players by Category: Volume 2020-2025 Table 70 Forecast Sales of Portable Players by Category: Value 2020-2025 Table 71 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025 Table 72 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Mobile Phones in Mexico

KEY DATA FINDINGS

2020 IMPACT

Solid growth maintained as smartphones are increasingly considered essential
Loyalty programmes from major players, but more affordable phones are available
Global brands dominate and Oppo enters the market

RECOVERY AND OPPORTUNITIES

Continued growth for smartphones as the penetration rate rises
Demand for high-end smartphones to be driven by gamers and social media users
Launches will continue to be used to attract consumers and maintain sales

CATEGORY DATA

Table 73 Sales of Mobile Phones by Category: Volume 2015-2020 Table 74 Sales of Mobile Phones by Category: Value 2015-2020 Table 75 Sales of Mobile Phones by Category: % Volume Growth 2015-2020 Table 76 Sales of Mobile Phones by Category: % Value Growth 2015-2020 Table 77 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020 Table 78 NBO Company Shares of Mobile Phones: % Volume 2016-2020 Table 79 LBN Brand Shares of Mobile Phones: % Volume 2017-2020 Table 80 Distribution of Mobile Phones by Channel: % Volume 2015-2020 Table 81 Forecast Sales of Mobile Phones by Category: Volume 2020-2025 Table 82 Forecast Sales of Mobile Phones by Category: Value 2020-2025 Table 83 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025 Table 84 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025 Table 85 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Wearable Electronics in Mexico

KEY DATA FINDINGS

2020 IMPACT

COVID-19 contributes to slightly slower growth
New launches and innovation contribute to growth
The three leaders account for more than half of volume sales

RECOVERY AND OPPORTUNITIES

Growth set to take off once again from the middle of the forecast period
Promotion of the benefits of healthy lives expected to ensure strong growth
New product developments will contribute to growth

CATEGORY DATA

Table 86 Sales of Wearable Electronics by Category: Volume 2015-2020 Table 87 Sales of Wearable Electronics by Category: Value 2015-2020 Table 88 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020 Table 89 Sales of Wearable Electronics by Category: % Value Growth 2015-2020 Table 90 NBO Company Shares of Wearable Electronics: % Volume 2016-2020 Table 91 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020 Table 92 Distribution of Wearable Electronics by Channel: % Volume 2015-2020 Table 93 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025 Table 94 Forecast Sales of Wearable Electronics by Category: Value 2020-2025 Table 95 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025 Table 96 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025

Computers and Peripherals in Mexico

KEY DATA FINDINGS

2020 IMPACT

Purchases for home working and schooling during COVID-19
Decline for tablets due to competition from smartphones and laptops
Lenovo maintains its lead thanks to investment in manufacturing and promotions

RECOVERY AND OPPORTUNITIES

Decline expected in 2021 as pent-up demand is released in 2020
Laptops set to be the only category maintaining growth
New launches set to drive growth in the forecast period

CATEGORY DATA

Table 97 Sales of Computers and Peripherals by Category: Volume 2015-2020 Table 98 Sales of Computers and Peripherals by Category: Value 2015-2020 Table 99 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020 Table 100 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020 Table 101 Sales of Computers by Category: Business Volume 2015-2020 Table 102 Sales of Computers by Category: Business Value MSP 2015-2020 Table 103 Sales of Computers by Category: Busines Volume Growth 2015-2020 Table 104 Sales of Computers by Category: Business Value MSP Growth 2015-2020 Table 105 Sales of Laptops by Form Factor 2018-2020 Table 106 Sales of Tablets by Operating System 2015-2020 Table 107 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020 Table 108 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020 Table 109 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020 Table 110 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025 Table 111 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025 Table 112 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025 Table 113 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025 Table 114 Forecast Sales of Computers by Category: Business Volume 2020-2025 Table 115 Forecast Sales of Computers by Category: Business Value MSP 2020-2025 Table 116 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025 Table 117 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025 Table 118 Forecast Sales of Laptops by Form Factor 2020-2025 Table 119 Forecast Sales of Tablets by Operating System 2020-2021
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This report originates from Passport, our Consumer Electronics research and analysis database.

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