The consumer electronics industry experienced steady growth in the review period, despite a low-growth economic environment. Growth is mainly attributed to increased innovation from players to distinguish themselves and gain market share from their competitors.
Smartphone uptake continues to rise in South Africa, driven by affordability and product availability. For example, it is possible to buy a smartphone almost anywhere - this includes selected supermarkets, mobile phones stores, online and other channels.
Consumer electronics industry players are beginning to adopt a more consumer-centric approach to business. For example, in the mobile phone industry, the Independent Communications Authority of South Africa (ICASA), has changed its data regulations to give consumers more control over the way they use their data bundles.
Traditional channels continue to dominate the consumer electronics space, with electronics and appliance specialist retailers remaining the top channel in terms of volume sales. This is especially evident in categories such as home audio and cinema, and home video.
The future of the consumer electronics industry is expected to be driven by innovation in connected devices - devices that can connect to the internet or can connect wirelessly to other devices. In fact, devices that can connect to the internet or have wireless capabilities such as Bluetooth or Wi-Fi are experiencing the most rapid growth in the market.
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This industry report originates from Passport, our Consumer Electronics market research database.