Consumer electronics again enjoyed retail volume growth in 2019, driven by high-technology products such as OLED TVs, activity watches (analogue), convertible laptops, smartphones with large displays (>5.5 inches or 13.
Economic conditions remained positive in Poland in 2019, reflected in strong employment rates and higher pay, which translated into greater consumer confidence. Poles are keen to invest in products they perceive as less essential, but which tangibly bring convenience to their lives, such as smartphones or laptops.
Large overseas businesses dominate the consumer electronics market. Poles appreciate their capacity to produce a large spectrum of products which meet diverse consumer needs.
Consumer electronics in Poland are sold predominantly via electronic and appliance specialist retailers. An extensive range of products at different price ends allows the channel to attract a large number of consumers from different socioeconomic backgrounds.
Overall, consumer electronics is expected to perform moderately well over the forecast period. Consumer electronics are perceived as essential by Polish consumers who use computers and peripherals on a daily basis, as well as by those who frequently watch TV and feel the need to own modern, internet smart LCD TVs which can serve as their entertainment hub.
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This industry report originates from Passport, our Consumer Electronics market research database.