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Consumer Electronics in the United Kingdom
July 2022
Consumer electronics in 2022: The big picture
Consumer electronics in the UK is set to experience a period of normalisation in 2022, with marginal retail volume declines. This marks the first time that the local industry will experience a drop in demand since 2016, with many categories cooling off from their dynamic growth of 2020 and 2021.
2022 key trends
A number of trends have emerged in consumer electronics in the UK. One overarching trend is premiumisation, in line with the durability, portability, customisability, connectivity and interoperability (amongst other features) found in new product development.
Competitive landscape
Apple Computer UK Ltd is predicted to strengthen its overall lead of UK consumer electronics in 2022 in retail volume terms, supported by new product development. Boosted by the release of iMac in Q2 2021, the 2021 MacBook Pro range, the Q1 2022 iPad Air, the iPhone 13 range and AirPods in Q4 2021 (amongst others), the player remains amongst the top two contenders of major consumer electronics such as smart wearables, smartphones, laptops, tablets and headphones.
Retailing developments
Having enjoyed significant volume and value sales growth during the pandemic, e-commerce is set to lose ground in 2022, but remain well above 2019 levels as consumer behaviour of purchasing online is expected to remain sticky. This follows a decline from 2021 levels as consumer footfall and spending in bricks-and-mortar stores increases with the removal of enforced closures.
What next for consumer electronics?
Despite a premiumisation trend evident across most categories, demand for consumer electronics will remain subdued heading into the forecast period in line with the cost of living crisis. While some consumers will be forced to trade down, others may choose to save for higher quality products, appreciating their longevity.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Computers and Peripherals
In-Car Entertainment
Home Audio and Cinema
Home Video
Imaging Devices
Mobile Phones
Portable Players
Wearable Electronics
If you're in the Consumer Electronics industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in United Kingdom report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Electronics in United Kingdom?
Which are the leading brands in United Kingdom?
How are products distributed in United Kingdom?
How is the rise of e-commerce changing the retail landscape?
How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
How are considerations such as urban development and the rise in single-person households driving sales growth?
Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
Where is future growth expected to be most dynamic?
Consumer Electronics in the United Kingdom
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022Table 2 Sales of Consumer Electronics by Category: Value 2017-2022Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Computers and Peripherals in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022 computers and peripherals experiences worst volume decline of review period
Portable computers least affected by category declines, driven by laptops
Despite volume declines, computers and peripherals enjoys notable new product development, boosting value growth
PROSPECTS AND OPPORTUNITIES
Desktops set to be weakest performer over forecast period, followed by tablets and printers
Laptops and monitors to be strongest performers
E-commerce to retain relevance as strong distribution channel for computers and peripherals
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022Table 16 Sales of Computers by Category: Business Volume 2017-2022Table 17 Sales of Computers by Category: Business Value MSP 2017-2022Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
In-Car Entertainment in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining in-car entertainment is challenged on multiple fronts
In-car navigation posts highest volume decline, closely followed by in-dash media players
Established players retain dominance in a fading category
PROSPECTS AND OPPORTUNITIES
Opportunities remain for in-car speakers over forecast period
In-car navigation players shifting priorities
E-commerce to retain dominance despite recovery of select store-based channels
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
Home Audio and Cinema in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slower declines for a mature category in 2022
Premiumisation driven by desire for smart, customisable and high-quality features
Gradual return of in-store shopping in 2022
PROSPECTS AND OPPORTUNITIES
Home cinema and speaker systems to remain as only positive performer over forecast period
Design becomes increasingly important factor in consumers’ purchasing decisions
Vinyl players to boost audio separates
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
Home Video in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further significant volume declines for televisions in 2022
Gaming features amongst the top sales drivers for televisions
Major players remain unchanged but LCD exposure leads to declines in share for some
PROSPECTS AND OPPORTUNITIES
LCD TVs to further decline, and be replaced by Mini-LED technology
Smart TVs to expand beyond voice control
Return of in-store retailing expected but forecast period remains uncertain
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022Table 54 Sales of Home Video by Category: Value 2017-2022Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022Table 56 Sales of Home Video by Category: % Value Growth 2017-2022Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022Table 58 NBO Company Shares of Home Video: % Volume 2018-2022Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022Table 60 Distribution of Home Video by Channel: % Volume 2017-2022Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027Table 62 Forecast Sales of Home Video by Category: Value 2022-2027Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
Headphones in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
TWS earbuds drives growth in headphones with wireless headbands also contributing
ANC and key design trends in wireless headbands
Leading three players retain strong positions
PROSPECTS AND OPPORTUNITIES
TWS earbuds to push headphones into the future
Smart technology, connectivity and customisation to drive growth in both TWS earbuds and wireless headbands
E-commerce to remain largest distribution channel for headphones
CATEGORY DATA
Table 66 Sales of Headphones by Category: Volume 2017-2022Table 67 Sales of Headphones by Category: Value 2017-2022Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022Table 69 Sales of Headphones by Category: % Value Growth 2017-2022Table 70 NBO Company Shares of Headphones: % Volume 2018-2022Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022Table 72 Distribution of Headphones by Channel: % Volume 2017-2022Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027Table 74 Forecast Sales of Headphones by Category: Value 2022-2027Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
Imaging Devices in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further declines for imaging devices in 2022, but first year of positive value growth since 2015
Imaging devices faces number of challenges
Imaging devices remains highly consolidated in 2022
PROSPECTS AND OPPORTUNITIES
Digital camcorders set to be stronger performer than digital cameras over forecast period
Greater specialisation to target remaining audience in imaging devices
CATEGORY DATA
Table 77 Sales of Imaging Devices by Category: Volume 2017-2022Table 78 Sales of Imaging Devices by Category: Value 2017-2022Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
Mobile Phones in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing supply chain issues mean demand outstrips supply of smartphones
5G and foldables key trends in smartphones
Cost of living crisis to bolster growth of economy and mid-priced smartphones
PROSPECTS AND OPPORTUNITIES
Smartphones set to experience positive performance over forecast period
Innovation in displays keeps volume growth high
Feature phones to record slower declines over forecast period
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022Table 89 Sales of Mobile Phones by Category: Value 2017-2022Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
Portable Players in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wireless speakers to remain as only positive performer in 2022
Durability, design, customisation and portability key trending features in wireless speakers
Changes amongst top five wireless speaker players in 2022
PROSPECTS AND OPPORTUNITIES
Wireless speakers and e-readers only survivors in category by end of forecast period
Smart and interoperable wireless speakers to become mainstream
CATEGORY DATA
Table 101 Sales of Portable Players by Category: Volume 2017-2022Table 102 Sales of Portable Players by Category: Value 2017-2022Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
Wearable Electronics in the United Kingdom
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smart wearables succeeds despite cost of living crisis
Premiumisation improves longevity and accuracy of wearable electronics
Fierce competition within the rapidly emerging smart wearables
PROSPECTS AND OPPORTUNITIES
Both activity watch (analogue) and activity watch (digital) to lose ground to smart wearables
Specialisation means personalisation for consumers of smart wearables
Aggressive and competitive nature of smart wearables to continue
CATEGORY DATA
Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022Table 113 Sales of Wearable Electronics by Category: Value 2017-2022Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Consumer Electronics
Desktops
Laptops
Tablets
Monitors
Printers
In-Car Navigation
In-Car Speakers
In-Dash Media Players
Audio Separates
Digital Media Player Docks
Hi-Fi Systems
Home Cinema and Speaker Systems
Speakers
Other Home Audio and Cinema
Analogue TVs
LCD TVs
OLED TVs
Plasma TVs
Other TVs
TV Combis
BD Players
DVD Players
Video Recorders
Mass Wireless Headbands
Premium Wireless Headbands
Mass Wireless Earphones
Premium Wireless Earphones
Mass TWS Earbuds
Premium TWS Earbuds
Digital Cameras
Digital Camcorders
Feature Phones
Smartphones
E-Readers
Portable Multimedia Players
Other Portable Media Players
Wireless Speakers
Activity Bands
Activity Watch (Analogue)
Activity Watch (Digital)
Smart Wearables
Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.