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Learn moreOct 2020
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During the pandemic, Vietnamese people followed the government’s direction quickly by staying at home and working from home as much as possible. This home seclusion drove significantly increasing demand for laptops, tablets and other IT accessories to aid the working and studying process.
Vietnam proved to be one of the first Asian countries to successfully contain the spread of COVID-19, with it seeing very few cases in the early stages of the pandemic. Social isolation guidelines were introduced during 1-22 April 2020.
In 2019, competition within consumer electronics intensified considerably. VienthongA and VinPro officially closed their doors permanently while Dienmayxanh celebrated opening its 1,000 store in Vietnam.
The profile of e-commerce has been rising significantly among consumers in Vietnam, with many reliant on the channel for purchases of food, drink and cleaning products during the national lockdown. For March it was reported that internet usage increased by 40% in the country.
Despite the unexpected impact of COVID-19, consumer electronics in Vietnam is predicted to recover quickly from store closures, lower growth in disposable income and other adverse market factors, and post steady volume growth in the forecast period in comparison with the review period. The market remains positive in some categories and business niches, especially in the mass segment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:
The Consumer Electronics in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.