Consumer Electronics in Vietnam

August 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Vietnam

EXECUTIVE SUMMARY

Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021 Table 2 Sales of Consumer Electronics by Category: Value 2016-2021 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Purchases of mid-priced computers and peripherals increase during the pandemic
Faster growth for gaming laptops
Big retailers in Vietnam focus more strongly on laptops

PROSPECTS AND OPPORTUNITIES

Mid-priced laptop segment to become more competitive
5G laptops set to make waves
Online support service will be a focus for big retailers

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021 Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021 Table 16 Sales of Computers by Category: Business Volume 2016-2021 Table 17 Sales of Computers by Category: Business Value MSP 2016-2021 Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021 Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026 Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

In-Car Entertainment in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 leads to fall in number of cars sold in Vietnam
Premium segment gaining ground
Young consumers switching to Android-based readers

PROSPECTS AND OPPORTUNITIES

Growing car usage could boost in-car entertainment growth
Young car owners expect to see more quality in in-car entertainment
Garage owners and car dealers to remain important sales channels

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021 Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

Home Audio and Cinema in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 boosts home karaoke and other home entertainment
Newer technologies featuring frequently in home audio
Home cinema also attracting the young generation

PROSPECTS AND OPPORTUNITIES

Karaoke and home cinema retain growth potential
Offline channels will continue to be key for sales
Higher demand for better design and newer technologies

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021 Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

Home Video in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 impact boosts TV sales through e-commerce
Competition is strong, with large TV discounts being seen across the board
Samsung continues to lead with its mid-priced and higher-end models

PROSPECTS AND OPPORTUNITIES

Big-screen TVs are the future
High-end segment will experience stronger competition
Dienmayxanh’s physical chain to lead retailing sales of televisions

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2016-2021 Table 54 Sales of Home Video by Category: Value 2016-2021 Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021 Table 56 Sales of Home Video by Category: % Value Growth 2016-2021 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021 Table 58 NBO Company Shares of Home Video: % Volume 2017-2021 Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021 Table 60 Distribution of Home Video by Channel: % Volume 2016-2021 Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026 Table 62 Forecast Sales of Home Video by Category: Value 2021-2026 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

Imaging Devices in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decline in demand for imaging devices persists
Canon Vietnam Co Ltd continues to lead overall sales
Imaging devices for “newbies” more sought-after

PROSPECTS AND OPPORTUNITIES

Cameras with quick connection to smartphones a trend to watch
Niche consumer groups slowing overall sales decline
Offline channel remains important in consumers’ buying experience

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2016-2021 Table 67 Sales of Imaging Devices by Category: Value 2016-2021 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021 Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021 Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021 Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026 Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

Portable Players in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Wireless speakers buoyed by consumers’ home seclusion
New product launches proliferate as smart speakers boom
E-commerce’s sales growth accelerates amid discount flurry

PROSPECTS AND OPPORTUNITIES

Smartphones to erode appeal of portable media players further
Wireless speakers predicted to post continual growth
Stronger competition likely, especially in the mid-priced segment

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2016-2021 Table 78 Sales of Portable Players by Category: Value 2016-2021 Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021 Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021 Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021 Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021 Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021 Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026 Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

Mobile Phones in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Apple’s iPhone dominates premium segment, while Samsung tops mid-priced band
Local brand Vsmart is expanding rapidly
Mobile World offers various perks for shopping online

PROSPECTS AND OPPORTUNITIES

Mid-priced smartphone segment will be more competitive than ever
Smartphones compatible with 5G will boost future demand
E-commerce continues to become more important for smartphones

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2016-2021 Table 89 Sales of Mobile Phones by Category: Value 2016-2021 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021 Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021 Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026 Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

Wearable Electronics in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Multiple sales drivers for wearable electronics
Mobile World is the biggest wearable retailer in Vietnam
Local brands innovate

PROSPECTS AND OPPORTUNITIES

Health concern will be the key sales driver
Higher competitiveness predicted in the forecast period
Development of retailer outlets and services will offer improved experience

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021 Table 102 Sales of Wearable Electronics by Category: Value 2016-2021 Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021 Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021 Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021 Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021 Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026 Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026 Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

Headphones in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers transition to TWS earbuds
Motorola provides a blast from the past with return to Vietnam
E-commerce now an important channel for mass headphones

PROSPECTS AND OPPORTUNITIES

Wireless earbuds will dominate sales in coming years
Headphone usage likely to increase as more people exercise
Downward trend for wireless headbands, but premium potential exists

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2016-2021 Table 113 Sales of Headphones by Category: Value 2016-2021 Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021 Table 115 Sales of Headphones by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Headphones: % Volume 2017-2021 Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021 Table 118 Distribution of Headphones by Channel: % Volume 2016-2021 Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026 Table 120 Forecast Sales of Headphones by Category: Value 2021-2026 Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
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This report originates from Passport, our Consumer Electronics research and analysis database.

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