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Country Report

Consumer Electronics in

Consumer Electronics in Vietnam

61 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics sees weaker performance due to maturity

Consumer electronics is seeing slower current value growth in 2018, after stronger growth in previous years of the review period. With incomes having risen during the review period, consumers were better able to afford these items, especially with a wide range of promotional offers and financial assistance packages being on offer.

Mid-priced items contribute to the majority of sales

With increasing incomes, consumer electronics have become gradually more affordable to a wider range of consumers. For example, lower income consumers can easily purchase smartphones with all the necessary features, such as a front camera and a powerful enough operating system to have an acceptable experience surfing the internet, playing games, watching YouTube and using Facebook.

Players stay competitive by employing aggressive marketing activities

As consumer electronics reaches maturity, players are having to make strong investments not only in research and development activities to cope with the needs of consumers, but also in advertising campaigns to boost sales. Maintaining a presence in this increasingly competitive market requires extensive understanding about the needs and trends of each income segment.

Online retailing becomes increasingly popular

The growing habit of using smartphones has greatly influenced the expansion of internet retailing activities. Online shopping platforms have been continuously improved in virtually every aspect, which offers consumers a better and more convenient shopping experience.

Slower volume growth expected as some categories reach maturity

Over the forecasted period, most categories within consumer electronics are expected to see slower retail volume growth. Despite increased efforts to advertise and market new products, key players such as Samsung anticipate slower growth in their sales.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Consumer Electronics in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Vietnam?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Vietnam

EXECUTIVE SUMMARY

Consumer electronics sees weaker performance due to maturity

Mid-priced items contribute to the majority of sales

Players stay competitive by employing aggressive marketing activities

Online retailing becomes increasingly popular

Slower volume growth expected as some categories reach maturity

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Vietnam

HEADLINES

PROSPECTS

Working professionals become the main target buyers

Increasing popularity of smartphones lowers demand for laptops and tablets

Average unit price of computers and peripherals declining

COMPETITIVE LANDSCAPE

Dell Vietnam Inc leads desktops and laptops

More aggressive marketing activities leads to higher volume sales

Computers and peripherals is dominated by foreign players

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Vietnam

HEADLINES

PROSPECTS

Improved living standards contribute to sales of home cinema and speaker systems

Sales of home audio and cinema receives strong boosts in special occasion

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd extends lead

Bose Corp witnesses dynamic growth

The category is dominated by foreign players

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Vietnam

HEADLINES

PROSPECTS

Vietnam’s growing economy boosts sales of televisions

Video players on downward spiral

Televisions boosted by international sporting events

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd maintains lead

TCL sees dynamic growth

Local players establish stronger presence

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 52 NBO Company Shares of Home Video: % Volume 2014-2018
Table 53 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 54 Distribution of Home Video by Channel: % Volume 2013-2018
Table 55 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 56 Forecast Sales of Home Video by Category: Value 2018-2023
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Vietnam

HEADLINES

PROSPECTS

Compact system digital cameras becoming more popular

Prevalence of smartphones replaces the need for digital camcorders

Mid-priced items helps boost the sales volume

COMPETITIVE LANDSCAPE

Canon leads digital cameras

Imaging devices dominated by international players

GoPro finds success in declining category

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2013-2018
Table 61 Sales of Imaging Devices by Category: Value 2013-2018
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 63 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 65 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 67 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 69 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Vietnam

HEADLINES

PROSPECTS

The presence of in-car navigation remains insignificant

In-dash media players has limited consumer base

Young car owners are the main consumers of in-car speakers

COMPETITIVE LANDSCAPE

Caska remains the leading brand in in-dash media players

Kenwood launches new receiver

In-car navigation and in-car speakers are highly fragmented

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 74 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Vietnam

HEADLINES

PROSPECTS

Durability is the main reason why consumers still buy feature phones

Smartphones registers slower volume growth

Two channels dominate distribution

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd leads mobile phones

Apple and Samsung dominate the high-end segment of smartphones

Nokia maintains its dominance in feature phones

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Vietnam

HEADLINES

PROSPECTS

Wireless speakers benefits from rising use of smartphones

Smartphones replacing the need for portable media players and e-readers

Sports enthusiasts key consumers for portable media players

COMPETITIVE LANDSCAPE

Apple Inc leads portable media players

Sony benefits from increase in activities

Divoom maintains lead in wireless speakers

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Vietnam

HEADLINES

PROSPECTS

Higher living standards leads to increasing demand for wearable electronics

Growth slows following launch

Young population is the main target audience

COMPETITIVE LANDSCAPE

Xiaomi Inc leads wearable electronics

No noticeable marketing activities for wearable electronics

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2016-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2016-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Vietnam

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Executive Summary

New Report Guarantee

Consumer electronics sees weaker performance due to maturity

Mid-priced items contribute to the majority of sales

Players stay competitive by employing aggressive marketing activities

Online retailing becomes increasingly popular

Slower volume growth expected as some categories reach maturity

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Vietnam

EXECUTIVE SUMMARY

Consumer electronics sees weaker performance due to maturity

Mid-priced items contribute to the majority of sales

Players stay competitive by employing aggressive marketing activities

Online retailing becomes increasingly popular

Slower volume growth expected as some categories reach maturity

MARKET DATA

SOURCES

Computers and Peripherals in Vietnam

HEADLINES

PROSPECTS

Working professionals become the main target buyers

Increasing popularity of smartphones lowers demand for laptops and tablets

Average unit price of computers and peripherals declining

COMPETITIVE LANDSCAPE

Dell Vietnam Inc leads desktops and laptops

More aggressive marketing activities leads to higher volume sales

Computers and peripherals is dominated by foreign players

CATEGORY DATA

Home Audio and Cinema in Vietnam

HEADLINES

PROSPECTS

Improved living standards contribute to sales of home cinema and speaker systems

Sales of home audio and cinema receives strong boosts in special occasion

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd extends lead

Bose Corp witnesses dynamic growth

The category is dominated by foreign players

CATEGORY DATA

Home Video in Vietnam

HEADLINES

PROSPECTS

Vietnam’s growing economy boosts sales of televisions

Video players on downward spiral

Televisions boosted by international sporting events

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd maintains lead

TCL sees dynamic growth

Local players establish stronger presence

CATEGORY DATA

Imaging Devices in Vietnam

HEADLINES

PROSPECTS

Compact system digital cameras becoming more popular

Prevalence of smartphones replaces the need for digital camcorders

Mid-priced items helps boost the sales volume

COMPETITIVE LANDSCAPE

Canon leads digital cameras

Imaging devices dominated by international players

GoPro finds success in declining category

CATEGORY DATA

In-Car Entertainment in Vietnam

HEADLINES

PROSPECTS

The presence of in-car navigation remains insignificant

In-dash media players has limited consumer base

Young car owners are the main consumers of in-car speakers

COMPETITIVE LANDSCAPE

Caska remains the leading brand in in-dash media players

Kenwood launches new receiver

In-car navigation and in-car speakers are highly fragmented