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Country Report

Consumer Electronics in

Consumer Electronics in Vietnam

72 pages, Oct 2017

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer electronics witnesses strong value growth in 2017

In 2017, consumer electronics experienced a health performance with strong growth current value growth which was mainly thanks to the country’s improving economic performance and the increasingly modern lifestyles of its consumers. In addition, during 2016-2017 many of the leading companies such as Samsung Vina Electronics Co Ltd and Oppo Electronics Corp launched various new products with new added functions and elegant designs to stimulate and strengthen their reputations in the market.

Numerous marketing activities seen from the leading companies

During 2016-2017, many of the leading players such as Samsung, Oppo and Sony created marketing activities to introduce their new products, to attract Vietnamese consumers and to strengthen their reputations in the market. These campaigns and events were created mostly in big cities such as Hanoi and Ho Chi Minh.

Consumer electronics has become more competitive in 2017

Thanks to Vietnam’s huge population and improving living standards, it has become a promising market in Asia and it has received much attention from many international companies. Moreover, increasingly modern lifestyles and a better economic performance has also helped to boost the demand for consumer electronics in Vietnam.

Internet retailing continues to grow strongly

According to the Ministry of Posts & Telemetric, internet usage reached over 50% of the total population in Vietnam in 2017, which was nearly 20% higher than the previous year. Moreover, 4G was officially launched across Vietnam in 2017.

Consumer electronics is predicted to experience a gloomy performance

Over the forecast period, consumer electronics is expected to see a gloomy performance despite the country’s improving economy and increasing average income of Vietnamese consumers. The main reason for the negative prediction for consumer electronics in volume terms is due to the fact the market is set to reach maturity over the forecast period.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Consumer Electronics in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Vietnam?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Request more information

Consumer Electronics in Vietnam

EXECUTIVE SUMMARY

Consumer electronics witnesses strong value growth in 2017

Numerous marketing activities seen from the leading companies

Consumer electronics has become more competitive in 2017

Internet retailing continues to grow strongly

Consumer electronics is predicted to experience a gloomy performance

KEY TRENDS AND DEVELOPMENT

Top players boost their value sales through dynamic marketing activities

Outlook

Strong penetration of smartphones limits the volume growth of other categories

Outlook

Internet retailing thrives.

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Vietnam - Company Profiles

Mobile World JSC in Consumer Electronics (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Mobile World JSC: Key Facts
Summary 3 Mobile World JSC: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 4 Mobile World JSC: Competitive Position 2016

Phu Nhuan Service JSC in Consumer Electronics (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Phu Nhuan Service JSC: Key Facts
Summary 6 Phu Nhuan Service JSC: Operational Indicators

COMPETITIVE POSITIONING

Computers and Peripherals in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 NBO Company Shares of Home Video: % Volume 2013-2017
Table 53 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 54 Distribution of Home Video by Channel: % Volume 2012-2017
Table 55 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 56 Forecast Sales of Home Video by Category: Value 2017-2022
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2012-2017
Table 61 Sales of Imaging Devices by Category: Value 2012-2017
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 63 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 65 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 67 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 69 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 74 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2012-2017
Table 85 Sales of Mobile Phones by Category: Value 2012-2017
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 87 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 89 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 91 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 93 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2012-2017
Table 98 Sales of Portable Players by Category: Value 2012-2017
Table 99 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 100 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 102 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 103 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 104 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 105 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 109 Sales of Wearable Electronics by Category: Value 2012-2107
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2016-2017
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2016-2017
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics witnesses strong value growth in 2017

Numerous marketing activities seen from the leading companies

Consumer electronics has become more competitive in 2017

Internet retailing continues to grow strongly

Consumer electronics is predicted to experience a gloomy performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Vietnam

EXECUTIVE SUMMARY

Consumer electronics witnesses strong value growth in 2017

Numerous marketing activities seen from the leading companies

Consumer electronics has become more competitive in 2017

Internet retailing continues to grow strongly

Consumer electronics is predicted to experience a gloomy performance

KEY TRENDS AND DEVELOPMENT

Top players boost their value sales through dynamic marketing activities

Strong penetration of smartphones limits the volume growth of other categories

Internet retailing thrives.

MARKET DATA

SOURCES

Consumer Electronics in Vietnam - Company Profiles

Mobile World JSC in Consumer Electronics (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Phu Nhuan Service JSC in Consumer Electronics (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Vietnam

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Vietnam

HEADLINES