Consumer Electronics in Turkey

Consumer Electronics in Turkey

EXECUTIVE SUMMARY

Volume sales decline in 2018

Deteriorating economy negatively impacts sales

Low priced brands gain volume share

Discounters and internet retailers post healthy growth

Volume sales to recover over forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Turkey

HEADLINES

PROSPECTS

Computers and peripherals sales to continue falling due to struggling economy

Rising demand for convertible laptops and gaming to boost value growth

Video games sales to fuel demand for computers

COMPETITIVE LANDSCAPE

Lenovo takes leading position from Samsung as tablets volume sales drop

Casper remains leading domestic brand

Companies looking to increase product availability in alternative channels

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Turkey

HEADLINES

PROSPECTS

Home audio and cinema sales to continue falling

Revival in home cinema and speaker systems to ensure soft landing

Internet retailers to gain significant volume share over forecast period

COMPETITIVE LANDSCAPE

LG and Samsung continue to lead home audio and cinema sales

Companies to narrow portfolios within outdated areas

Growing focus on soundbars

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Turkey

HEADLINES

PROSPECTS

Home video sales hit by falling demand for televisions

Healthier prospects for television sales

Video players sales to fall as on-demand video streaming platforms gain popularity

COMPETITIVE LANDSCAPE

Tight competition among top-tier television players to continue

Domestic producers gain sales share due to focus on alternative retailing channels

More players to exit video players with local players gaining volume share

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Turkey

HEADLINES

PROSPECTS

Rapid shift from fixed-lens to compact cameras to continue

Action video cameras postpone sales decline

Digital camera and camcorder sales to continue falling

COMPETITIVE LANDSCAPE

International brands dominate imaging devices

Softer decline expected within digital camcorders

Unbranded action video cameras to benefit from rising consumer price-sensitivity

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Turkey

HEADLINES

PROSPECTS

Rise in number of cars in circulation not set to significantly impact sales

Rising demand for in-dash media players offering internet connectivity

Rising smartphone navigation usage to cannibalise in-car navigation sales

COMPETITIVE LANDSCAPE

International brands continue to enjoy first-mover advantage

Strong availability and product quality key to success

Domestic brands gaining sales share due to expanding product availability

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Wearable Electronics in Turkey

HEADLINES

PROSPECTS

Smart wearables to drive volume sales

Limited scope for further growth within activity wearables

Analogue activity wearables to post healthy growth but sales to remain limited

COMPETITIVE LANDSCAPE

Apple and Samsung dominate smart wearables

Xiaomi increases presence as brand invests heavily in alternative retailing channels

Domestic consumer electronics brands to enter area

CATEGORY DATA

Table 86 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 87 Sales of Wearable Electronics by Category: Value 2013-2018
Table 88 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
Table 89 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
Table 90 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 91 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 92 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 93 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 94 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 95 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Mobile Phones in Turkey

HEADLINES

PROSPECTS

Smartphone volume sales to stagnate due to increasing maturity

Widespread smartphone use to have significant impact on digital literacy

Presence of smartphones to increase in alternative retailing channels

COMPETITIVE LANDSCAPE

Samsung and Apple lead smartphones sales

Marketing and distribution investment key to success

Domestic companies continue to gain volume share due to pricing advantage

CATEGORY DATA

Table 97 Sales of Mobile Phones by Category: Volume 2013-2018
Table 98 Sales of Mobile Phones by Category: Value 2013-2018
Table 99 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 100 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 101 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 102 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 103 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 104 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 105 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 106 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 107 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 109 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Turkey

HEADLINES

PROSPECTS

Rising demand for wireless speakers to drive portable players sales

Limited reading culture negatively impacts sales

Volume sales to continue declining in e-readers

COMPETITIVE LANDSCAPE

International brands continue to lead sales

Domestic players to gain volume share due to successful distribution strategies

Growing number of local players to enter area

CATEGORY DATA

Table 110 Sales of Portable Players by Category: Volume 2013-2018
Table 111 Sales of Portable Players by Category: Value 2013-2018
Table 112 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 113 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 115 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 116 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 117 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 118 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 119 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

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