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Learn moreOct 2020
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The Covid-19 epidemic and the measures introduced in 2020 to control and reduce infection rates are set to lead to a steeper decline in unit sales in 2020 than witnessed over the previous year. The Kingdom introduced various curfew regulations which led to a slowdown in economic activity.
Saudi Arabia responded early to the global COVID-19 epidemic by introducing travel restrictions before the first case was reported in the country in early March and the country locked down the capital Riyadh and its Islamic holy cities of Makkah and Madinah from 25 March 2020. With the borders of the cities closed and a four-hour curfew in place, travel restrictions were also imposed on 13 regions.
Consumer electronics is a highly competitive market, and manufacturers are continuing to launch innovative products in 2020 in an effort to maintain or increase their shares during the economic crisis. United Matbouli Group (the Samsung distributor in Saudi Arabia) is set to significantly strengthen it lead in 2020.
E-commerce is set to benefit from the pandemic in 2020 as a result of shop closures, shortened operating hours, age restrictions and the number of customers allowed at one time in retail stores, as well as increased consumer concern about the risks of shopping in physical stores. Consequentially, sales through online are set to grow strongly in 2020 as both e-commerce vendors and electronics and appliance specialist retailers work to build their delivery teams and provide the facility of home delivery, especially in the first half of 2020 when the curfew legislations were at their strictest.
Consumer electronics is expected to quickly bounce back to unit sales growth as early as 2021, with accelerating volume growth over the rest of the forecast period. Trends witnessed prior to the COVID-19 pandemic will resume, with smartphones and wearable electronics both achieving strong growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.