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Country Report

Consumer Electronics in

Consumer Electronics in Saudi Arabia

64 pages, Aug 2018

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Economic turbulence impacts growth

Amid economic reform over the past two years, the Saudi economy has experienced strong turbulence which has significantly affected development. Internal and external factors such as slumping oil prices and a change in leadership have pushed the country to narrow its fiscal deficit, diversify its economy and lower reliance on oil.

Companies focus on attracting consumers due to growing competition

Saudi consumers are big buyers of new technology, with brand presence and advertisement fuelling sales of prominent brands in key consumer electronics areas. Businesses run promotional and discount campaigns throughout the year to attract consumers and are focussing on efficiency in response to growing competition.

Young Saudis urged to explore entrepreneurship

Vision 2030 seeks to encourage young people to initiate their own projects to drive development via workshops such as “Launch Your Project”, which aims to stimulate entrepreneurship in four areas: Promising economies, innovation, competitiveness, and leadership. The event was developed to encourage entrepreneurs to focus on high-end technology and artificial intelligence via interactive activities and workshops.

Electronics and appliance specialist retailers lead sales

Due to a wide product selection and offering of expert advice and recommendations, electronics and appliance specialist retailers continue to lead distribution. Traditional consumer electronics and appliances specialist retailers have transformed into showrooms and product demonstration areas and are no longer simply seen as transaction locations.

From short term turbulence to long term stability

Due to the restructuration of the economy, consumer electronic sales are expected to stabilise as consumers adapt to reforms. Recent subsidy cuts and VAT implementation at the start of 2018 will have a mixed impact on sales with a more negative affect expected in mature areas as opposed to newer and more innovative ones.

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Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Consumer Electronics in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Saudi Arabia?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Saudi Arabia

EXECUTIVE SUMMARY

Economic turbulence impacts growth

Companies focus on attracting consumers due to growing competition

Young Saudis urged to explore entrepreneurship

Electronics and appliance specialist retailers lead sales

From short term turbulence to long term stability

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Saudi Arabia

HEADLINES

PROSPECTS

Love for online gaming fuels gaming desktops and laptops sales

Strong business volume growth within tablets

Rising demand for portable printers among consumers and businesses

COMPETITIVE LANDSCAPE

Huawei Technologies leads sales

Electronics and appliance specialist retailers lead distribution

International brands dominate sales

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Saudi Arabia

HEADLINES

PROSPECTS

Second hand sales impact demand for new home cinema and speaker systems

Wireless speakers threaten digital media player docks

Unit prices to fall despite introduction of VAT

COMPETITIVE LANDSCAPE

Samsung continues to lead sales

Electronics and appliance specialist retailers lead distribution

International brands dominate sales

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Saudi Arabia

HEADLINES

PROSPECTS

Internet smart TVs dominate LCDs sales

Limited OLED TV availability and consumer base impacts sales

Availability of online content threatens sales of video players

COMPETITIVE LANDSCAPE

United Matbouli Group continues to lead sales

Electronic and appliance specialist retailers continue to lead sales

International brands dominate sales

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Saudi Arabia

HEADLINES

PROSPECTS

Growing popularity of Polaroid cameras boosts analogue sales

Digital cameras sales continue to be threatened by smartphone cameras

Popularity of digital camcorders continues to fall

COMPETITIVE LANDSCAPE

Distributing & Marketing Co continues to lead imaging devices sales

Electronic and appliance specialist retailers dominate

Consumers prefer international brands

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Saudi Arabia

HEADLINES

PROSPECTS

Smartphones negatively impact in-car navigation devices

Women drivers boosting sales of in-dash media players

Political reform boosting sales of in-car speakers

COMPETITIVE LANDSCAPE

Pioneer Corp and JVC Kenwood Corp lead sales

Chinese players attract consumers within in-car entertainment

Car workshops continue to lead distribution

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Saudi Arabia

HEADLINES

PROSPECTS

Digital payments via smartphones gaining momentum

Smartphone ownership remains almost double international level

Feature phones survive rise of smartphones

COMPETITIVE LANDSCAPE

United Matbouli Groups Samsung dominates

Electronic and appliance specialist retailers lead distribution

Huawei Technologies building brand presence

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Saudi Arabia

HEADLINES

PROSPECTS

Limited availability and native content negatively impacts sales

Wireless speakers continue to see growth in Saudi Arabia

Smart speakers remains niche area

COMPETITIVE LANDSCAPE

Apple iPod continues to lead portable media player sales

Electronic and appliance specialist retailers lead volume sales

International brands dominate portable media players

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Saudi Arabia

HEADLINES

PROSPECTS

Vision 2030 – government aims to raise health awareness

Wearable electronics increasingly purchased as a fashion statement

Unit prices rise in 2018

COMPETITIVE LANDSCAPE

United Matbouli Group leads smart wearables sales

Electronic and appliance specialist retailers continue to lead distribution

International brands dominate wearables sales

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Economic turbulence impacts growth

Companies focus on attracting consumers due to growing competition

Young Saudis urged to explore entrepreneurship

Electronics and appliance specialist retailers lead sales

From short term turbulence to long term stability

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Saudi Arabia

EXECUTIVE SUMMARY

Economic turbulence impacts growth

Companies focus on attracting consumers due to growing competition

Young Saudis urged to explore entrepreneurship

Electronics and appliance specialist retailers lead sales

From short term turbulence to long term stability

MARKET DATA

SOURCES

Computers and Peripherals in Saudi Arabia

HEADLINES

PROSPECTS

Love for online gaming fuels gaming desktops and laptops sales

Strong business volume growth within tablets

Rising demand for portable printers among consumers and businesses

COMPETITIVE LANDSCAPE

Huawei Technologies leads sales

Electronics and appliance specialist retailers lead distribution

International brands dominate sales

CATEGORY DATA

Home Audio and Cinema in Saudi Arabia

HEADLINES

PROSPECTS

Second hand sales impact demand for new home cinema and speaker systems

Wireless speakers threaten digital media player docks

Unit prices to fall despite introduction of VAT

COMPETITIVE LANDSCAPE

Samsung continues to lead sales

Electronics and appliance specialist retailers lead distribution

International brands dominate sales

CATEGORY DATA

Home Video in Saudi Arabia

HEADLINES

PROSPECTS

Internet smart TVs dominate LCDs sales

Limited OLED TV availability and consumer base impacts sales

Availability of online content threatens sales of video players

COMPETITIVE LANDSCAPE

United Matbouli Group continues to lead sales

Electronic and appliance specialist retailers continue to lead sales

International brands dominate sales

CATEGORY DATA

Imaging Devices in Saudi Arabia

HEADLINES

PROSPECTS

Growing popularity of Polaroid cameras boosts analogue sales

Digital cameras sales continue to be threatened by smartphone cameras

Popularity of digital camcorders continues to fall

COMPETITIVE LANDSCAPE

Distributing & Marketing Co continues to lead imaging devices sales

Electronic and appliance specialist retailers dominate

Consumers prefer international brands

CATEGORY DATA

In-Car Entertainment in Saudi Arabia

HEADLINES

PROSPECTS

Smartphones negatively impact in-car navigation devices

Women drivers boosting sales of in-dash media players

Political reform boosting sales of in-car speakers

COMPETITIVE LANDSCAPE

Pioneer Corp and JVC Kenwood Corp lead sales

Chinese players attract consumers within in-car entertainment

Car workshops continue to lead distribution