Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Consumer Electronics in

Consumer Electronics in Saudi Arabia

66 pages, Aug 2019

US$2,640

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Smartphones shape sales as Saudi Arabia prepares to launch 5G

The consumer electronics market in Saudi Arabia saw negative growth in 2019, dragged down by weakened consumer spending power, lengthening replacement cycles in categories such as LCD TVs, and the impact of smartphones, cannibalising sales of some products, such as in-car navigation devices. Products such as LCD TVs were also impacted by the departure of expatriates from the country as a result of the Saudization programme.

Tech developments enabling price competitiveness needed to attract consumers

Due to the slowdown in purchasing across the electronics industry due to rising living costs, higher taxes, and a decline in the general population, brand loyalty is on the decline among Saudi consumers. The new breed of Saudi consumer expects a highly personalised experience, and is more cost-conscious than ever.

Chinese products perform well, with domestic offerings unlikely to emerge

In an increasingly price-competitive environment, players offering less expensive products in categories such as smartphones performed well in 2019. Huawei became increasingly competitive in several categories, eroding the volume shares of traditionally strong players such as Apple and Samsung.

Specialists lead distribution with advice, price, and added-value services

The electronics and appliance specialist retailers channel consolidated its leading position for distribution of consumer electronics in 2019. As well as a wide variety of products, such outlets offer advice from sales staff when making purchasing decisions, and also installation services for complex products such as advanced TVs.

Consumer spending power to remain key issue in coming years

Over the forecast period the consumer electronics market is set to see continued negative growth. This will be due to consumers’ continued reluctance to spend on non-essential items, coupled with the ongoing cannibalisation of sales by the increasingly prevalent smartphones.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Consumer Electronics in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Saudi Arabia?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Consumer Electronics in Saudi Arabia

EXECUTIVE SUMMARY

Smartphones shape sales as Saudi Arabia prepares to launch 5G

Tech developments enabling price competitiveness needed to attract consumers

Chinese products perform well, with domestic offerings unlikely to emerge

Specialists lead distribution with advice, price, and added-value services

Consumer spending power to remain key issue in coming years

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Saudi Arabia

HEADLINES

PROSPECTS

Businesses demonstrate continued preference for desktops

Laptops with high graphics capabilities see demand for creative use

Tablets widely used in businesses such as restaurants, but smartphones represent a threat

COMPETITIVE LANDSCAPE

Huawei’s honeymoon period comes to abrupt end

All products imported due to lack of domestic players

Businesses must invest in digital transformation to remain competitive

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in Saudi Arabia

HEADLINES

PROSPECTS

Reduced spending power and departure of expatriates lead to increased purchases of second-hand units

Wireless speakers meet a multitude of consumer requirements

Lower consumer spending power and longer replacement cycles may benefit some products

COMPETITIVE LANDSCAPE

Samsung gains share in both LCD and OLED TVs, LG responds in the latter

Local players unlikely to emerge

Consumers value price, advice, and free installation

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in Saudi Arabia

HEADLINES

PROSPECTS

Growing popularity of online content influences demand for LCD TVs

Weak outlook for expensive OLED TVs

Dedicated video players increasingly redundant as consumers embrace streaming

COMPETITIVE LANDSCAPE

Samsung consolidates leading volume share due to strength in LCD TVs

LG unchallenged in OLED TVs, introduces new products

Specialist outlets appeal with competitive pricing and value-added services

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in Saudi Arabia

HEADLINES

PROSPECTS

Smartphones stifle camera sales, while specialist camcorders offer growth area

Digital cameras’ replacement cycle lengthens

Action camcorders see limited demand but v-logging set to gain popularity

COMPETITIVE LANDSCAPE

Canon consolidates leading position thanks to cutting-edge and quality reputation

Domestic alternatives unlikely to emerge as smartphones become go-to devices

Online retailers set to gain volume share over forecast period

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in Saudi Arabia

HEADLINES

PROSPECTS

Surge in female drivers offset by departure of expatriates

Purchase plans shorten car replacement cycles, but smartphones represent competition to dedicated in-car devices

Reaching lower-income groups with lower-spec vehicles may stimulate demand

COMPETITIVE LANDSCAPE

Pioneer consolidates lead thanks to growth of in-dash media players

Chinese brands appeal with competitive prices

Car workshops lead distribution, offering both products and services

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in Saudi Arabia

HEADLINES

PROSPECTS

High level of smartphone use, Chinese brands appealing via affordability

Smartphones see increasing application across Saudi society

Online payments’ growth to both benefit from and contribute to increased smartphone penetration

COMPETITIVE LANDSCAPE

Huawei the only major player to see volume share gain thanks to innovation

OPPO invests in building Saudi presence

Specialist outlets to retain lead but online sales set to see growth

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Portable Players in Saudi Arabia

HEADLINES

PROSPECTS

Wireless speakers save portable players category from decline

Arabic publishing offers some potential, but demand for e-readers continually eroded by smartphones and tablets

Voice-activated tech remains marginal, but set to see growth

COMPETITIVE LANDSCAPE

Players in wireless speakers see overall category share gains

Sony brand’s share gain in wireless speakers offset by loss in portable media players

IKEA links up with Sonos Inc to offer Symfonisk speaker units

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in Saudi Arabia

HEADLINES

PROSPECTS

Health trend and smartphone integration underpin growth

Fashion status and customisation contribute to smart watches’ growth

Prices set to fall as Chinese players become more active

COMPETITIVE LANDSCAPE

United Matbouli Group maintains lead with Samsung thanks to reputation and pricing

Huawei erodes leading players’ volume shares

As awareness grows, so will demand for inexpensive Chinese products

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Consumer Electronics in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Smartphones shape sales as Saudi Arabia prepares to launch 5G

Tech developments enabling price competitiveness needed to attract consumers

Chinese products perform well, with domestic offerings unlikely to emerge

Specialists lead distribution with advice, price, and added-value services

Consumer spending power to remain key issue in coming years

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Saudi Arabia

EXECUTIVE SUMMARY

Smartphones shape sales as Saudi Arabia prepares to launch 5G

Tech developments enabling price competitiveness needed to attract consumers

Chinese products perform well, with domestic offerings unlikely to emerge

Specialists lead distribution with advice, price, and added-value services

Consumer spending power to remain key issue in coming years

MARKET DATA

SOURCES

Computers and Peripherals in Saudi Arabia

HEADLINES

PROSPECTS

Businesses demonstrate continued preference for desktops

Laptops with high graphics capabilities see demand for creative use

Tablets widely used in businesses such as restaurants, but smartphones represent a threat

COMPETITIVE LANDSCAPE

Huawei’s honeymoon period comes to abrupt end

All products imported due to lack of domestic players

Businesses must invest in digital transformation to remain competitive

CATEGORY DATA

Home Audio and Cinema in Saudi Arabia

HEADLINES

PROSPECTS

Reduced spending power and departure of expatriates lead to increased purchases of second-hand units

Wireless speakers meet a multitude of consumer requirements

Lower consumer spending power and longer replacement cycles may benefit some products

COMPETITIVE LANDSCAPE

Samsung gains share in both LCD and OLED TVs, LG responds in the latter

Local players unlikely to emerge

Consumers value price, advice, and free installation

CATEGORY DATA

Home Video in Saudi Arabia

HEADLINES

PROSPECTS

Growing popularity of online content influences demand for LCD TVs

Weak outlook for expensive OLED TVs

Dedicated video players increasingly redundant as consumers embrace streaming

COMPETITIVE LANDSCAPE

Samsung consolidates leading volume share due to strength in LCD TVs

LG unchallenged in OLED TVs, introduces new products

Specialist outlets appeal with competitive pricing and value-added services

CATEGORY DATA

Imaging Devices in Saudi Arabia

HEADLINES

PROSPECTS

Smartphones stifle camera sales, while specialist camcorders offer growth area

Digital cameras’ replacement cycle lengthens

Action camcorders see limited demand but v-logging set to gain popularity

COMPETITIVE LANDSCAPE

Canon consolidates leading position thanks to cutting-edge and quality reputation

Domestic alternatives unlikely to emerge as smartphones become go-to devices

Online retailers set to gain volume share over forecast period

CATEGORY DATA

In-Car Entertainment in Saudi Arabia

HEADLINES

PROSPECTS

Surge in female drivers offset by departure of expatriates

Purchase plans shorten car replacement cycles, but smartphones represent competition to dedicated in-car devices

Reaching lower-income groups with lower-spec vehicles may stimulate demand

COMPETITIVE LANDSCAPE

Pioneer consolidates lead thanks to growth of in-dash media players

Chinese brands appeal with competitive prices

Car workshops lead distribution, offering both products and services

CATEGORY DATA