Consumer Electronics in Saudi Arabia

August 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Saudi Arabia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Saudi Arabia?
  • Which are the leading brands in Saudi Arabia?
  • How are products distributed in Saudi Arabia?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Saudi Arabia

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 2 Sales of Consumer Electronics by Category: Value 2017-2022 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Stagnancy in 2022, after growth during pandemic years, with desktops failing to achieve growth
Competition is driving upgrades and new launches in laptops
Expansion of gaming computers in Saudi Arabia
Laptops are increasingly popular in the business environment

PROSPECTS AND OPPORTUNITIES

Robust demand expected for gaming PCs
With constant advances in technology, the average unit price is expected to increase
Foldable and dual screens could have potential

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 16 Sales of Computers by Category: Business Volume 2017-2022 Table 17 Sales of Computers by Category: Business Value MSP 2017-2022 Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

In-car navigation continues to plummet
Integration between smartphones and in-dash media players vital to today’s drivers
Active noise cancellation is taking leaps forward in in-car audio systems

PROSPECTS AND OPPORTUNITIES

Built-in systems reduce the natural demand for external installations
Individual sound experience likely in cars in the forecast period
5G-supported devices to make their way into in-car entertainment in the forecast period

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022 Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumer trends in audio devices in Saudi Arabia
Newer technologies lead to redundancy for home audio and cinema products
Promotions limit the decline in home cinema and speaker systems

PROSPECTS AND OPPORTUNITIES

Unit prices expected to remain stable as players focus on pushing sales
Integration of smart technology to limit decline in the forecast period
Some categories expected to disappear completely in the coming years

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022 Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Televisions sees growth in Saudi Arabia due to various factors
Competition drives manufacturers to keep enhancing picture and audio quality
QD-OLED technology ushers its way into televisions

PROSPECTS AND OPPORTUNITIES

Possibility of developments in remote controls for televisions
Multiple screens could be a possibility in the forecast period
Average unit price of LCDs TVs expected to keep rising amidst technology reforms

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2017-2022 Table 54 Sales of Home Video by Category: Value 2017-2022 Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022 Table 56 Sales of Home Video by Category: % Value Growth 2017-2022 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022 Table 58 NBO Company Shares of Home Video: % Volume 2018-2022 Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022 Table 60 Distribution of Home Video by Channel: % Volume 2017-2022 Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027 Table 62 Forecast Sales of Home Video by Category: Value 2022-2027 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Headphones sees growth in Saudi Arabia in 2022
TWS earphones continue to enrich in terms of technology
Dynamics for headphones in Saudi Arabia

PROSPECTS AND OPPORTUNITIES

Technological advances to support sales growth in the forecast period
Average unit price set to fall in headphones
Voice assistant and integration to raise the competitive environment for the industry

CATEGORY DATA

Table 66 Sales of Headphones by Category: Volume 2017-2022 Table 67 Sales of Headphones by Category: Value 2017-2022 Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 69 Sales of Headphones by Category: % Value Growth 2017-2022 Table 70 NBO Company Shares of Headphones: % Volume 2018-2022 Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 72 Distribution of Headphones by Channel: % Volume 2017-2022 Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 74 Forecast Sales of Headphones by Category: Value 2022-2027 Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Upgrades in smartphone cameras continue to hamper sales of imaging devices
Camera manufacturers target niche audiences
Manufacturers’ battle for autofocus superiority continues

PROSPECTS AND OPPORTUNITIES

Mirrorless cameras will continue to drive sales
Digital cameras set to continue declining due to replacement by smartphones
In-game photography may gain popularity in the forecast period

CATEGORY DATA

Table 77 Sales of Imaging Devices by Category: Volume 2017-2022 Table 78 Sales of Imaging Devices by Category: Value 2017-2022 Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022 Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022 Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022 Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022 Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022 Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027 Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027 Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027 Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sales of smartphones continue to drive growth in the country
Competitive landscape of smartphones sees faster and bigger models
Average unit price of smartphones keeps rising

PROSPECTS AND OPPORTUNITIES

Penetration of 5G network to drive demand for and sales of smartphones
Features to determine prospective smartphone sales in the forecast period
Consumers to utilise instalment payments to purchase premium smartphones

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2017-2022 Table 89 Sales of Mobile Phones by Category: Value 2017-2022 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Wireless speakers completely dominates portable players in Saudi Arabia
Sales of e-readers continue to plummet due to a lack of consumer demand

PROSPECTS AND OPPORTUNITIES

Growth of wireless speakers to slow down in the forecast period
Prospects for growth for smart speakers in the country

CATEGORY DATA

Table 101 Sales of Portable Players by Category: Volume 2017-2022 Table 102 Sales of Portable Players by Category: Value 2017-2022 Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022 Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022 Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022 Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022 Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022 Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027 Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027 Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027 Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in Saudi Arabia

KEY DATA FINDINGS

2022 DEVELOPMENTS

E-commerce sales of smart wearables increase
Demand for health-related wearable gadgets drives sales of wearable electronics
Huawei expands its smartwatches line with Huawei Watch 3 Pro

PROSPECTS AND OPPORTUNITIES

Displays to become larger in wearable electronics in the forecast period
Smartwatch features to expand, with the ability to undertake more operations
Wearables to have longer battery life in the forecast period

CATEGORY DATA

Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022 Table 113 Sales of Wearable Electronics by Category: Value 2017-2022 Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022 Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022 Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022 Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022 Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022 Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027 Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027 Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027 Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See All of Our Definitions
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This report originates from Passport, our Consumer Electronics research and analysis database.

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