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Country Report

Consumer Electronics in

Consumer Electronics in Morocco

57 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics maintains its growth in 2018

After the recorded jump in sales in 2017, consumer electronics continued to perform well in Morocco in 2018. The year’s growth rate was mainly driven by the rising attractiveness of televisions and mobile phones, thanks to the impressive development of smart technology in these categories.

The emergence of expensive products supports the overall market performance

Moroccans are increasingly changing their lifestyle and are attracted by the most advanced technologies. Indeed, consumers are willing to spend higher budgets on getting the latest products.

Samsung Morocco continues leading the industry

The main factor in Samsung Morocco’s success is it being present in the industry’s major categories, for instance smartphones and LCD TVs. Besides this, the company enjoys strong brand equity, which it has built over time, thanks to the higher product quality that it offers and to its considerable innovation, which has made consumers’ lives easier and more practical.

Electronics and appliance specialist retailers is the main distribution channel

Electronics and appliance specialist retailers represents the most dynamic channel within the consumer electronics industry. The channel’s stores are easily accessible to consumers as they are located in the main shopping areas.

A positive future is anticipated as volume growth is predicted

In Morocco, consumer electronics is expected to post a higher volume CAGR over the forecast period than it did in the review period. Technology innovation, promotional offerings and financial facilities are the key factors behind the projected growth in demand.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Electronics in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Morocco?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Morocco

EXECUTIVE SUMMARY

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Morocco

HEADLINES

PROSPECTS

Smartphones are eroding sales of computers and peripherals

The government is getting involved in enhancing demand in the IT market

LCD TVs and smartphones are diminishing sales of monitors

COMPETITIVE LANDSCAPE

HP is leading sales in computers and peripherals

Lenovo NWA is developing strongly

Samsung is operating smart and pertinent strategies

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Morocco

HEADLINES

PROSPECTS

Changing lifestyles are negatively impacting home audio and cinema

Digital media player docks is likely to perform greatly

Affordability and convenience are the key drivers behind any purchase

COMPETITIVE LANDSCAPE

Sony Maroc leads category volume sales

Samsung Morocco posts the highest share increase

International players generate the most sales in the category

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Morocco

HEADLINES

PROSPECTS

Televisions remain very important items in Moroccan households

Video players continues to decline

A good performance is expected from the home video category

COMPETITIVE LANDSCAPE

Samsung Morocco leads home video

Marginal decreases in shares are registered among some players

Home video is dominated by international brands

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 52 NBO Company Shares of Home Video: % Volume 2014-2018
Table 53 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 54 Distribution of Home Video by Channel: % Volume 2013-2018
Table 55 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 56 Forecast Sales of Home Video by Category: Value 2018-2023
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Morocco

HEADLINES

PROSPECTS

Smartphones represent a serious threat to imaging devices

Independent specialists offer a camcorder reformatting service

Lower prices are expected to be applied to encourage consumers

COMPETITIVE LANDSCAPE

Canon Inc and Samsung Morocco lead sales of cameras and camcorders

International players are still outperforming domestic ones

Companies are using different communication channels

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2013-2018
Table 61 Sales of Imaging Devices by Category: Value 2013-2018
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 63 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 65 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 67 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 69 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Morocco

HEADLINES

PROSPECTS

New cars are highly equipped as standard

Smartphones are eroding sales of in-car entertainment

Illegal practices are still damaging the category

COMPETITIVE LANDSCAPE

MTX Audio performs remarkably

JBL Co records the highest jump in share

Indirect competition is growing

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 74 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Morocco

HEADLINES

PROSPECTS

Smartphones reaches a higher level of maturity

Feature phones are becoming less interesting

Telecom operators are indirectly influencing demand for smartphones

COMPETITIVE LANDSCAPE

Samsung Morocco remains the leader in mobile phones

Fluctuations in category shares are reflecting consumer migrations

The black market is still hampering the development of the mobile phones category

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Morocco

HEADLINES

PROSPECTS

Smartphones are gradually replacing portable media players

The e-readers category faces different limitations in Morocco

Electronics and appliance specialist retailers will continue leading the category

COMPETITIVE LANDSCAPE

Apple Inc ranks first in portable players

There is a notable shift in shares within wireless speakers

JBL Co products are managed by Samsung Corp

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Morocco

HEADLINES

PROSPECTS

Consumers are shifting to more convenient and healthy devices

Fashionable and elaborate watches are still attracting Moroccans

Wearable electronic watches are perceived as fashion accessories

COMPETITIVE LANDSCAPE

Apple Watch leads the category

Fitbit maintains a good performance in 2018

International brands are still dominating wearable electronics

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Morocco

EXECUTIVE SUMMARY

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

MARKET DATA

SOURCES

Computers and Peripherals in Morocco

HEADLINES

PROSPECTS

Smartphones are eroding sales of computers and peripherals

The government is getting involved in enhancing demand in the IT market

LCD TVs and smartphones are diminishing sales of monitors

COMPETITIVE LANDSCAPE

HP is leading sales in computers and peripherals

Lenovo NWA is developing strongly

Samsung is operating smart and pertinent strategies

CATEGORY DATA

Home Audio and Cinema in Morocco

HEADLINES

PROSPECTS

Changing lifestyles are negatively impacting home audio and cinema

Digital media player docks is likely to perform greatly

Affordability and convenience are the key drivers behind any purchase

COMPETITIVE LANDSCAPE

Sony Maroc leads category volume sales

Samsung Morocco posts the highest share increase

International players generate the most sales in the category

CATEGORY DATA

Home Video in Morocco

HEADLINES

PROSPECTS

Televisions remain very important items in Moroccan households

Video players continues to decline

A good performance is expected from the home video category

COMPETITIVE LANDSCAPE

Samsung Morocco leads home video

Marginal decreases in shares are registered among some players

Home video is dominated by international brands

CATEGORY DATA

Imaging Devices in Morocco

HEADLINES

PROSPECTS

Smartphones represent a serious threat to imaging devices

Independent specialists offer a camcorder reformatting service

Lower prices are expected to be applied to encourage consumers

COMPETITIVE LANDSCAPE

Canon Inc and Samsung Morocco lead sales of cameras and camcorders

International players are still outperforming domestic ones

Companies are using different communication channels

CATEGORY DATA

In-Car Entertainment in Morocco

HEADLINES

PROSPECTS

New cars are highly equipped as standard

Smartphones are eroding sales of in-car entertainment

Illegal practices are still damaging the category

COMPETITIVE LANDSCAPE

MTX Audio performs remarkably

JBL Co records the highest jump in share

Indirect competition is growing