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Country Report

Consumer Electronics in

Consumer Electronics in Morocco

65 pages, Aug 2017

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The demand for consumer electronics continues to develop in Morocco

Moroccan consumers are big fans of electronic devices and retail volume sales of consumer electronics registered a significant jump in sales in 2017, to continue the growth trend over the review period. Sales of consumer electronics were mainly driven by mobile phones, with strong technological advances in smartphones. The developments in internet connectivity and fast expansion of electronics and appliance specialist retailers also stimulated sales. In addition, consumers enjoyed access to a wide range of financing options and companies encouraged them to buy more electronic devices by offering a variety of products at attractive prices.

Moroccan consumers switch to more portable items

Moroccan consumers purchased more smartphones and tablets in line with changing lifestyles. In addition, the technological advances in smartphones and different sets of features they offer attracted more consumers. Smartphones are easy to carry and can be relied on to stay connected to social media as the internet network expanded in the country. The increasing number of applications that can be installed on smartphones was another important factor that positively impacted sales.

International players dominate consumer electronics in Morocco

International brands dominated sales of consumer electronics in 2017 as there was limited domestic manufacturing capability. Most consumer electronics companies did not produce locally. In addition, Moroccan consumers perceived international brands as higher-quality offerings. The leading brands included Samsung, Apple, HP and Sony which offered large assortments of high-quality products at competitive prices. The leading international companies relied on their strong brand names to attract Moroccan consumers.

Electronics and appliance specialists continue to dominate sales

There were no major changes in the distribution of consumer electronics in 2017. Electronics and appliance specialist retailers consolidated its dominance due to the positive correlation between the growth in sales of consumer electronics and the expansion of the network of specialist retailers. This expansion widened the product range in specialist retailers, which offered competitive prices. Other distribution formats, such as supermarkets and hypermarkets, registered retail volume sales increases as they offered consumers specialised products at discounted prices. Internet retailing also saw an increase in retail volume sales in 2017 as internet connectivity improved and more consumers were willing to buy consumer electronics online.

Volume and value sales are expected to increase over the forecast period

Consumer electronics is projected to register retail volume and value sales growth over the forecast period. This is based on the expansion of distribution channels and the growing appeal of various electronic devices to Moroccan consumers. Technological advances are expected to drive sales growth, especially for tablets and smartphones, as consumers are more interested in portable items in order to stay connected to the internet. Also, the importance of television to the lifestyles of consumers is predicted to positively impact sales as the TVs see important technological advances in terms of audio and video quality.

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Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Consumer Electronics in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Morocco?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Morocco

EXECUTIVE SUMMARY

The demand for consumer electronics continues to develop in Morocco

Moroccan consumers switch to more portable items

International players dominate consumer electronics in Morocco

Electronics and appliance specialists continue to dominate sales

Volume and value sales are expected to increase over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic growth in 2017

Outlook

Specialist retailers dominate distribution

Outlook

Moroccan consumers access a wide range of financing options

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Morocco - Company Profiles

YOOZ Group in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 YOOZ Group: Key Facts
Summary 3 YOOZ Group: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 YOOZ Group: Competitive Position 2017

Computers and Peripherals in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 NBO Company Shares of Home Video: % Volume 2013-2017
Table 53 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 54 Distribution of Home Video by Channel: % Volume 2012-2017
Table 55 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 56 Forecast Sales of Home Video by Category: Value 2017-2022
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2012-2017
Table 61 Sales of Imaging Devices by Category: Value 2012-2017
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 63 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 65 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 67 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 69 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 74 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2012-2017
Table 85 Sales of Mobile Phones by Category: Value 2012-2017
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 87 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 89 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 91 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 93 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2012-2017
Table 98 Sales of Portable Players by Category: Value 2012-2017
Table 99 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 100 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 102 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 103 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 104 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 105 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 109 Sales of Wearable Electronics by Category: Value 2012-2107
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2013-2017
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2013-2017
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

The demand for consumer electronics continues to develop in Morocco

Moroccan consumers switch to more portable items

International players dominate consumer electronics in Morocco

Electronics and appliance specialists continue to dominate sales

Volume and value sales are expected to increase over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Morocco

EXECUTIVE SUMMARY

The demand for consumer electronics continues to develop in Morocco

Moroccan consumers switch to more portable items

International players dominate consumer electronics in Morocco

Electronics and appliance specialists continue to dominate sales

Volume and value sales are expected to increase over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic growth in 2017

Specialist retailers dominate distribution

Moroccan consumers access a wide range of financing options

MARKET DATA

SOURCES

Consumer Electronics in Morocco - Company Profiles

YOOZ Group in Consumer Electronics (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Morocco

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Wearable Electronics in Morocco

HEADLINES

TRENDS