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Learn moreOct 2020
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COVID-19 slowed sales of consumer electronics across the market in 2020. This was due to the total shutdown in the country arising from lockdown restrictions, as well as the impact on consumer spending power: more than 700,000 people lost their jobs in Morocco as of March 2020, forcing consumers to channel their spending into essential areas.
A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes: buying groceries or medicine, and medical visits. People working in key jobs such as bankers, pharmacists, healthcare workers or grocery store employees were still able to leave their homes.
Price competition and discount offers represented key strategies implemented by companies to compete in Morocco’s consumer electronics market in 2020 as the COVID-19 pandemic took hold. Players sought to stimulate volume sales amid consumers’ declining purchasing power and falling demand.
Electronics specialist retailers remained the dominant channel for distribution of consumer electronics in Morocco in 2020. This was due to such outlets offering a wide range of products and discounts throughout the year.
In the post-pandemic environment the consumer electronics market in Morocco is expected to benefit from two key factors: economic recovery and the return of consumer spending power, and faster, more affordable connectivity. Telecommunications companies are planning the introduction of 5G services into Morocco, and extending networks and internet services to reach even small villages.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
The Consumer Electronics in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.