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Country Report

Consumer Electronics in

Consumer Electronics in Japan

62 pages, Aug 2018

US$2,640

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Executive Summary

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Differing trends across categories

Consumer electronics in Japan saw a moderate retail volume decline in 2018. Several distinct trends were seen in the market.

2020 as a milestone

2020 will be a meaningful year for many consumer electronics categories. First is televisions.

Smartphones lead to changes in the competitive environment

There have been several noticeable acquisitions and exits in consumer electronics. First was the acquisition of Fujitsu’s computer business by Lenovo, and second was the acquisition of Toshiba’s computer business by Sharp, with the parent company Hon Hai (Foxconn).

Electronics and appliance specialist retailers leads distribution

Electronics and appliance specialist retailers remained the leading distribution channel in consumer electronics in 2018, including retailers such as Yamada Denki and Yodobashi Denki. Internet retailing is growing, but is still far from the leading channel.

Declines expected in most categories in the forecast period

Overall, consumer electronics in Japan is expected to decline over the forecast period. This will be due to the decreasing population and the well-developed economy, which is unlikely to see a tremendous boost.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Consumer Electronics in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Japan?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Japan

EXECUTIVE SUMMARY

Differing trends across categories

2020 as a milestone

Smartphones lead to changes in the competitive environment

Electronics and appliance specialist retailers leads distribution

Declines expected in most categories in the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Japan

HEADLINES

PROSPECTS

The rise of e-sports pushes demand for desktops and laptops

Premiumisation takes place in laptops

Business laptops set to grow with the planned end of support for Windows 7

COMPETITIVE LANDSCAPE

Japanese brands join foreign companies

Huawei rapidly increases its share in tablets

Japanese brands take most share in the shrinking printers category

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Japan

HEADLINES

PROSPECTS

The emerging trend of wireless speakers pushes down home audio and cinema

Analogue devices see a small boom

Unit prices see small rises in hi-fi systems and speakers

COMPETITIVE LANDSCAPE

Sony pushes analogue products along with the boom of analogue culture

Onkyo maintains the second highest share

Yamaha is gaining share in home cinema and speaker systems with sound bars

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Japan

HEADLINES

PROSPECTS

Televisions is set to see continuous growth towards the Tokyo Olympics in 2020

OLED TVs sees a strong increase, although sales remain low

Video recorders sees a decline as streaming services becoming more common

COMPETITIVE LANDSCAPE

Toshiba sells its affiliate to Hisense Group

Funai tries to gain share with the revival of its own brand

Portable TVs are popular due to changes of lifestyle

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Japan

HEADLINES

PROSPECTS

Compact system cameras gains popularity, and will exceed SLR cameras

GoPro slows the decline of digital camcorders

The unit price of digital cameras increases due to premiumisation

COMPETITIVE LANDSCAPE

Casio exits digital cameras

Canon releases a compact system camera under its Kiss brand

Sony gains popularity with its middle to high-level compact system cameras

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Japan

HEADLINES

PROSPECTS

Larger screens are more popular

Car parts specialists remain the largest distributors of aftermarket products

Decline is expected to continue over the forecast period

COMPETITIVE LANDSCAPE

Pioneer Corp maintains its lead within in-car entertainment

Japanese companies dictate the competitive landscape

Aftermarket sales will not end

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Japan

HEADLINES

PROSPECTS

Decline is expected in mobile phones in Japan, reflecting its maturity

The popularity of larger screens continues to blur the boundary with computers

The rise of MVNOs offers consumers more options

COMPETITIVE LANDSCAPE

Apple loses share, but maintains stable sales

Telco operators offer lucrative discounts

Consumers are presented with more brands

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Japan

HEADLINES

PROSPECTS

Wireless speakers maintains its momentum

Smart speakers slowly start to change lives

Electronics and appliance specialist retailers remains the largest distribution channel

COMPETITIVE LANDSCAPE

Google exceeds Amazon in smart speakers in Japan

Sony increases its share in portable media players as Apple steps back

Producers of e-readers focus on comics

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Japan

HEADLINES

PROSPECTS

Underperformance continues for wearable electronics in Japan

Tokyo Olympics attracts runners to wearable electronics in Japan

Wearable electronics as a fashion trend has not been prevalent in Japan

COMPETITIVE LANDSCAPE

Apple remains the trend-setter in wearable electronics in Japan

Garmin and Epson target runners

Fitbit targets companies

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Differing trends across categories

2020 as a milestone

Smartphones lead to changes in the competitive environment

Electronics and appliance specialist retailers leads distribution

Declines expected in most categories in the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Japan

EXECUTIVE SUMMARY

Differing trends across categories

2020 as a milestone

Smartphones lead to changes in the competitive environment

Electronics and appliance specialist retailers leads distribution

Declines expected in most categories in the forecast period

MARKET DATA

SOURCES

Computers and Peripherals in Japan

HEADLINES

PROSPECTS

The rise of e-sports pushes demand for desktops and laptops

Premiumisation takes place in laptops

Business laptops set to grow with the planned end of support for Windows 7

COMPETITIVE LANDSCAPE

Japanese brands join foreign companies

Huawei rapidly increases its share in tablets

Japanese brands take most share in the shrinking printers category

CATEGORY DATA

Home Audio and Cinema in Japan

HEADLINES

PROSPECTS

The emerging trend of wireless speakers pushes down home audio and cinema

Analogue devices see a small boom

Unit prices see small rises in hi-fi systems and speakers

COMPETITIVE LANDSCAPE

Sony pushes analogue products along with the boom of analogue culture

Onkyo maintains the second highest share

Yamaha is gaining share in home cinema and speaker systems with sound bars

CATEGORY DATA

Home Video in Japan

HEADLINES

PROSPECTS

Televisions is set to see continuous growth towards the Tokyo Olympics in 2020

OLED TVs sees a strong increase, although sales remain low

Video recorders sees a decline as streaming services becoming more common

COMPETITIVE LANDSCAPE

Toshiba sells its affiliate to Hisense Group

Funai tries to gain share with the revival of its own brand

Portable TVs are popular due to changes of lifestyle

CATEGORY DATA

Imaging Devices in Japan

HEADLINES

PROSPECTS

Compact system cameras gains popularity, and will exceed SLR cameras

GoPro slows the decline of digital camcorders

The unit price of digital cameras increases due to premiumisation

COMPETITIVE LANDSCAPE

Casio exits digital cameras

Canon releases a compact system camera under its Kiss brand

Sony gains popularity with its middle to high-level compact system cameras

CATEGORY DATA

In-Car Entertainment in Japan

HEADLINES

PROSPECTS

Larger screens are more popular

Car parts specialists remain the largest distributors of aftermarket products

Decline is expected to continue over the forecast period

COMPETITIVE LANDSCAPE

Pioneer Corp maintains its lead within in-car entertainment

Japanese companies dictate the competitive landscape

Aftermarket sales will not end