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Country Report

Consumer Electronics in

Consumer Electronics in Japan

78 pages, Sep 2017

US$2,640

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Negative growth returns to consumer electronics

After consumer electronics in Japan saw a brief respite from negative retail volume growth in 2016, the industry registered a moderate volume sales decrease in 2017. This can be attributed to lingering economic uncertainty, ongoing population decline and the accelerating shift towards the use of smartphones as multifunctional portable consumer electronics devices. Smartphones are increasingly being used to browse the internet, stay in touch with friends and family, play media content, capture images and read e-books. The shift towards these all-in-one devices has resulted in falling sales across several categories of consumer electronics as consumers no longer have need for digital cameras and portable media players, for instance. Nevertheless, the strong emergence of smart wearables and robust sales in activity wearables, wireless speakers and OLED TVs placed limits on the extent of overall sales declines in consumer electronics during 2017.

Purchases by foreign tourists support overall sales

The first half of the review period saw a surge in the numbers of inbound tourists visiting Japan to go shopping, with visitors from China registering particularly high growth. This trend was based on the relatively low value of the yen and the introduction of more relaxed laws relating to visas and duty free purchases. Many of Japan’s leading electronics and appliance specialist retailers thus sought to target Chinese tourists with multilingual sales staff, targeted discounts and additional duty free payment counters. There are signs that demand among this consumer group is weakening, however, due to the yen strengthening against the Chinese yuan and the slowdown seen in economic growth in China towards the end of the review period.

Apple remains in the box seat

Apple Japan Inc remains the only player in consumer electronics with a double-digit retail volume share, although it lost ground slightly in 2017, a far cry from the extremely high growth rates recorded by the company in Japan earlier in the review period. Most of the company's iconic brands struggled to generate strong demand in Japan during the year, although one major success was Apple Watch in smart wearables, with foreign tourists particularly keen on this item. However, the majority of volume sales in the industry are accounted for by strong multinational players of Japanese origin such as Sharp, Sony and Panasonic, among many others.

Electronics and appliance specialist retailers and internet retailing dominate

Electronics and appliance specialist retailers remained the dominant distribution channel for consumer electronics in Japan at the end of the review period, with internet retailing accounting for much of the remaining volume sales. Furthermore, each of these retail channels gained value share over the review period, with store-based specialist retailers benefiting from demand among foreign tourists as the adoption of omnichannel retailing strategies by the leading players in the channel also boosted growth rates in internet retailing.

Ongoing decline expected for the forecast period as consumers switch to multifunctional devices

Consistent retail volume declines are expected in consumer electronics over the forecast period and this is set to be due principally to the ongoing shift towards smartphones and other devices which can perform a wide variety of different functions. Furthermore, lingering economic uncertainty is also likely to encourage Japanese consumers to purchase multifunctional devices as they seek to reduce overall spending on consumer electronics. Finally, ongoing population decline and the ageing of Japan’s society are also set to suppress sales growth potential, while demand is also likely to soften among foreign tourists. Nevertheless, smartphones and wireless speakers are likely to register positive value growth over the forecast period, with smart wearables expected to register a double-digit retail volume CAGR.

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Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Consumer Electronics in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Japan?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Japan

EXECUTIVE SUMMARY

Negative growth returns to consumer electronics

Purchases by foreign tourists support overall sales

Apple remains in the box seat

Electronics and appliance specialist retailers and internet retailing dominate

Ongoing decline expected for the forecast period as consumers switch to multifunctional devices

KEY TRENDS AND DEVELOPMENTS

Economic stasis discourages consumers from purchasing consumer electronics

Outlook

Electronics and appliance specialist retailers benefit from omnichannel strategies

Outlook

Surging tourism boosts numerous fmcg industries, including consumer electronics

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Japan - Company Profiles

Epson Sales Japan Corp in Consumer Electronics (Japan)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Epson Sales Japan Corp: Key Facts

COMPETITIVE POSITIONING

Summary 3 Epson Sales Japan Corp: Competitive Position 2017

Yodobashi Camera Co Ltd in Consumer Electronics (Japan)

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Yodobashi Camera Co Ltd: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 5 Yodobashi Camera Co Ltd: Competitive Position 2016

Home Video in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Home Video by Category: Volume 2012-2017
Table 13 Sales of Home Video by Category: Value 2012-2017
Table 14 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 15 Sales of Home Video by Category: % Value Growth 2012-2017
Table 16 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 17 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
Table 18 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 19 NBO Company Shares of Home Video: % Volume 2013-2017
Table 20 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 21 Distribution of Home Video by Channel: % Volume 2012-2017
Table 22 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 23 Forecast Sales of Home Video by Category: Value 2017-2022
Table 24 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 25 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 27 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 28 Sales of Imaging Devices by Category: Volume 2012-2017
Table 29 Sales of Imaging Devices by Category: Value 2012-2017
Table 30 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 31 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 32 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 33 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 34 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 35 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 36 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 37 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 38 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 41 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 42 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 43 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 44 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 46 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 47 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 48 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 49 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 50 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 51 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 52 Sales of Mobile Phones by Category: Volume 2012-2017
Table 53 Sales of Mobile Phones by Category: Value 2012-2017
Table 54 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 55 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 56 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 57 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 58 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 59 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 60 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 61 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 62 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 63 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 64 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 65 Sales of Portable Players by Category: Volume 2012-2017
Table 66 Sales of Portable Players by Category: Value 2012-2017
Table 67 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 68 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 70 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 71 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 72 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 73 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 74 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 75 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 76 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 77 Sales of Wearable Electronics by Category: Value 2012-2107
Table 78 Sales of Wearable Electronics by Category: % Volume Growth 2014-2017
Table 79 Sales of Wearable Electronics by Category: % Value Growth 2014-2017
Table 80 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 81 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 82 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 83 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 84 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 85 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 86 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

Home Audio and Cinema in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 87 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 88 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 89 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 90 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 92 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 93 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 94 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 95 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 96 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Computers and Peripherals in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 98 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 99 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 100 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 101 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 102 Sales of Computers by Category: Business Volume 2012-2017
Table 103 Sales of Computers by Category: Business Value MSP 2012-2017
Table 104 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 105 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 106 Sales of Laptops by Form Factor 2016-2017
Table 107 Sales of Tablets by Operating System 2012-2017
Table 108 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 109 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 110 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 111 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 112 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 113 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 114 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 115 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 116 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 117 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 118 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 119 Forecast Sales of Laptops by Form Factor 2017-2022
Table 120 Forecast Sales of Tablets by Operating System 2016-2018

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Megatrends

Country Report

Consumer Electronics in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Negative growth returns to consumer electronics

Purchases by foreign tourists support overall sales

Apple remains in the box seat

Electronics and appliance specialist retailers and internet retailing dominate

Ongoing decline expected for the forecast period as consumers switch to multifunctional devices

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Japan

EXECUTIVE SUMMARY

Negative growth returns to consumer electronics

Purchases by foreign tourists support overall sales

Apple remains in the box seat

Electronics and appliance specialist retailers and internet retailing dominate

Ongoing decline expected for the forecast period as consumers switch to multifunctional devices

KEY TRENDS AND DEVELOPMENTS

Economic stasis discourages consumers from purchasing consumer electronics

Electronics and appliance specialist retailers benefit from omnichannel strategies

Surging tourism boosts numerous fmcg industries, including consumer electronics

MARKET DATA

SOURCES

Consumer Electronics in Japan - Company Profiles

Epson Sales Japan Corp in Consumer Electronics (Japan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Yodobashi Camera Co Ltd in Consumer Electronics (Japan)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Home Video in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Wearable Electronics in Japan

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Japan

HEADLINES