Consumer Electronics in the Netherlands

September 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Netherlands?
  • Which are the leading brands in Netherlands?
  • How are products distributed in Netherlands?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020 Table 2 Sales of Consumer Electronics by Category: Value 2015-2020 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Computers and Peripherals in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) sees spike in sales of computers and peripherals as consumers shift to at-home work and study
Migration to new operating system sustains growth in business volume sales
Apple leads focus on laptops for innovation and new product development

RECOVERY AND OPPORTUNITIES

High-end laptops offer value growth potential, although economic concerns in the wake of COVID-19 may slow demand
Tablets is set to face intense challenges from increasingly versatile and user-friendly laptops and smartphones
Infrastructure upgrades and IT security concerns are expected to push business volume sales in a changing environment

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020 Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020 Table 16 Sales of Computers by Category: Business Volume 2015-2020 Table 17 Sales of Computers by Category: Business Value MSP 2015-2020 Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020 Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020 Table 20 Sales of Laptops by Form Factor 2018-2020 Table 21 Sales of Tablets by Operating System 2015-2020 Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020 Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020 Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020 Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025 Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025 Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025 Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025 Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025 Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025 Table 33 Forecast Sales of Laptops by Form Factor 2020-2025 Table 34 Forecast Sales of Tablets by Operating System 2020-2021

In-Car Entertainment in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

In-car entertainment as standard feature of new vehicles limits volume sales potential
Portable devices continue to cannibalise sales of in-car entertainment as mobile connectivity develops fast
TomTom International invests in innovation to compete head-on with smartphones

RECOVERY AND OPPORTUNITIES

Reduced need to use a car is set to hamper demand for in-car entertainment in the short term
Innovation is anticipated as lockdown eases, although investment is set to ebb in a declining category
Auto shows are likely to re-emerge as key trade and marketing opportunities as the Netherlands emerges out of the global pandemic

CATEGORY DATA

Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020 Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020 Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020 Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020 Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020 Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020 Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025 Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025 Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025 Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

Home Audio and Cinema in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

While lockdown stimulates some demand, the tendency is to postpone or avoid purchases of big-ticket items during COVID-19
Innovation and new product development remain at the forefront of company 2020 strategies
Sony Nederland shifts focus to value sales as volume growth potential shrinks

RECOVERY AND OPPORTUNITIES

The wireless era is set to favour versatile and multifunctional electronic devices
Home audio and cinema is predicted to lose ground as young adults seek space-efficient products
More consumers are expected to look to e-commerce for lower prices and special deals in a tough economic climate

CATEGORY DATA

Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020 Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020 Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020 Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020 Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020 Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020 Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025 Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025 Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Home Video in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) piques interest in new TVs as consumers seek at-home entertainment options during lockdown
Leasing offers access to higher-tech models for lower-income households
LG Electronics Benelux leverages dominance in the only volume growth category to close the share gap on Samsung Electronics Nederland

RECOVERY AND OPPORTUNITIES

New launches, falling prices and upcoming major sports events offer sales opportunities for OLED TVs
High-tech and lifestyle devices set to pique consumer interest in televisions
Migration to on-demand and streaming services and use of portable devices set to render video players obsolete in the medium to long term

CATEGORY DATA

Table 57 Sales of Home Video by Category: Volume 2015-2020 Table 58 Sales of Home Video by Category: Value 2015-2020 Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020 Table 60 Sales of Home Video by Category: % Value Growth 2015-2020 Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020 Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020 Table 63 NBO Company Shares of Home Video: % Volume 2016-2020 Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020 Table 65 Distribution of Home Video by Channel: % Volume 2015-2020 Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025 Table 67 Forecast Sales of Home Video by Category: Value 2020-2025 Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025 Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025 Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Imaging Devices in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Imaging devices continues fast decline as smartphones cannibalise sales
Manufacturers increasingly focus on more specialist audience to retain demand
New models help Canon and Sony offer resistance to the decline in demand for digital cameras and camcorders

RECOVERY AND OPPORTUNITIES

Slower value than volume decline anticipated as target audience shrinks to hobbyists and professionals
Compact system cameras set to lead by 2025 by offering higher-quality images and more creative settings than fixed lens cameras, while being more portable than SLR cameras
Shrinking target audience is expected to lead to consolidation as consumers favour global brands renowned for quality and innovation

CATEGORY DATA

Table 72 Sales of Imaging Devices by Category: Volume 2015-2020 Table 73 Sales of Imaging Devices by Category: Value 2015-2020 Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020 Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020 Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020 Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020 Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020 Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020 Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025 Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025 Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Portable Players in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) strengthens rather than creates new trends in portable players
Wireless speakers benefits from demand for high functionality, convenience and value for money to drive growth in portable players
Google Netherlands leverages innovation and competitive pricing to continue dynamic impact on wireless speakers

RECOVERY AND OPPORTUNITIES

Convenience, connectivity and value for money are set to drive volume and value growth in wireless speakers
Ubiquity of popular alternatives bodes ill for e-readers and portable media players
E-commerce retailers set to leverage convenience, wide assortments and competitive prices to make further volume share gains

CATEGORY DATA

Table 85 Sales of Portable Players by Category: Volume 2015-2020 Table 86 Sales of Portable Players by Category: Value 2015-2020 Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020 Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020 Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020 Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020 Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025 Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025 Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025 Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Mobile Phones in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19)’s impact is mixed as the home environment offers alternatives to mobile phones, while some consumers seek new devices to cope with lockdown
Premium models retain demand, although many consumers keep their devices for longer
Budget and value for money Chinese brands continue to exert pressure on the leaders

RECOVERY AND OPPORTUNITIES

Saturation, economic uncertainty and tighter credit regulations are expected to hinder demand in the forecast period
Technological advancements and higher-end models are set to stimulate value sales among tech-savvy and premium-orientated consumers
Pre-lockdown trend for value for money refurbished models is set to prove robust in an uncertain economic climate

CATEGORY DATA

Table 96 Sales of Mobile Phones by Category: Volume 2015-2020 Table 97 Sales of Mobile Phones by Category: Value 2015-2020 Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020 Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020 Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020 Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020 Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020 Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020 Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025 Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025 Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025 Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Wearable Electronics in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Wearable electronics benefits as Coronavirus (COVID-19) intensifies interest in monitoring consumer health and activity
Advanced connectivity and health and fitness-orientated functions grow the appeal of smart wearables
Innovation and a consumer shift to smart wearables see Apple gain ground on the leader Fitbit

RECOVERY AND OPPORTUNITIES

Wearable electronics is predicted to benefit from healthy living, convenience and technological trends
Contactless payment services set to widen the scope and appeal of multifunctional smart wearables
Convenience, a widening choice and competitive prices are set to see e-commerce secure further share gains in the forecast period

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020 Table 110 Sales of Wearable Electronics by Category: Value 2015-2020 Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020 Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020 Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020 Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020 Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025 Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025 Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Electronics research and analysis database.

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