Consumer Electronics in Austria

October 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Austria?
  • Which are the leading brands in Austria?
  • How are products distributed in Austria?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Austria

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

APPENDIX

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Austria

KEY DATA FINDINGS

Pandemic experience has a residual impact on purchasing habits in 2022
Consumers are willing to pay for high-quality and high-end technology
Broad choice despite supply chain issues
Demand expected to take a downward turn due to maturity and smartphone use
Laptops expected to benefit from shift away from desktops, but tablets is set suffer from the popularity of smartphones
Some question marks surround price development
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in Austria

KEY DATA FINDINGS

Minor positive impulses not enough to stop downfall of in-car navigation
Further downward trend inevitable for in-car audio
Aggressive pricing characterises dwindling market
Built-in models and new car designs limit interest in in-car entertainment
More critical attitude towards cars to hurt the category
A whole new generation of in-car entertainment is on the starting block
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in Austria

KEY DATA FINDINGS

Attention turns away from home audio and cinema as consumers return to out-of-home lifestyles
Digital radio provides slight positive impulse
Turn away from home audio and cinema continues for brands
Shift to alternatives presents gloomy outlook for home audio and cinema
Changing viewing habits to have a negative impact
Increasing focus on a discerning niche group
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in Austria

KEY DATA FINDINGS

OLED technology continues to add dynamism to televisions
Innovation drives upward pressure on prices
HiSense is the most dynamic brand in TVs
Pessimistic forecast for TVs as consumers shift viewing habits
Video players is not expected to survive the forecast period
Uncertainty surrounds price development
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in Austria

KEY DATA FINDINGS

Shift towards wireless headphones not yet complete
Negative retail value sales growth for the second year in a row
Fragmentation as more players try to tap into growth potential
Greater affordability to sustain volume growth but hurt value growth
Convenient TWS earbuds expected to make gains at the expense of wireless earphones and headbands
Competition set to prove extremely tough in headphones
Table 66 Sales of Headphones by Category: Volume 2017-2022
Table 67 Sales of Headphones by Category: Value 2017-2022
Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 69 Sales of Headphones by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Headphones: % Volume 2018-2022
Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 72 Distribution of Headphones by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 74 Forecast Sales of Headphones by Category: Value 2022-2027
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in Austria

KEY DATA FINDINGS

Demand continues to decline despite some positive impulses
Consumers shift to more advanced cameras
Canon and Nikon leverage strength in SLR cameras to lead the field
Consumer base for imaging devices to continue to diminish
Hopes rest on mirrorless cameras
Distribution set to narrow towards specialist camera retailers
Table 77 Sales of Imaging Devices by Category: Volume 2017-2022
Table 78 Sales of Imaging Devices by Category: Value 2017-2022
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in Austria

KEY DATA FINDINGS

Demand for mobile phones remains at a high level
Imbedded role in consumers’ lives underpins robust demand for smartphones
Xiaomi’s strong surge continues
Sales expected to remain at a high level due to essential perception of smartphones
Players to look to strong price-performance ratios to gain an edge
Fragmentation expected as emerging Asian brands gain traction
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in Austria

KEY DATA FINDINGS

Emergence out of the pandemic provides positive impulse for wireless speakers
Little dynamism or movement in e-readers
Portable media players doomed to a niche existence
Gloomy outlook for portable players
Rising unit prices in wireless speakers as consumers look for better quality products
JBL is well set to lead due to its strength in wireless speakers
Table 101 Sales of Portable Players by Category: Volume 2017-2022
Table 102 Sales of Portable Players by Category: Value 2017-2022
Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in Austria

KEY DATA FINDINGS

The smart watch gains fashion item status
Activity trackers are becoming obsolete
Other types of wearable electronics remain negligible
Shift from conventional to smart watches to continue
Watches to continue shaping wearable electronics in the forecast period
Role of sports goods stores to diminish with decline of activity watches and bands
Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 113 Sales of Wearable Electronics by Category: Value 2017-2022
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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