The Austrian economy continues to grow strongly, thus positively impacting consumer confidence. Low unemployment and higher wages are fuelling disposable incomes, which Austrians are happy to spend on consumer electronic products.
Demand within consumer electronics continued to decline during 2019, while value sales grew modestly. Overall performance was slightly better than during the review period, with sales being boosted by increasing functionality, technological advances and the launch of innovative products.
With a presence in many different categories, Samsung remains the clear leader in consumer electronics in Austria. However, due to declining demand in mobile phones and televisions, the company registered a significant loss in overall volume share over the review period.
While electronics and appliance specialist retailers remain the major retail channel in consumer electronics, internet retailing continues to gain sales share. In response, leading players are introducing and expanding their own online stores.
Prospects for growth remain limited within consumer electronics in Austria. Smartphones will be more important than ever in consumers’ lives and will continue to put pressure on and cannibalise other categories such as imaging devices, portable media players and even computers.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Austria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.