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Country Report

Consumer Electronics in

Consumer Electronics in Germany

69 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics in Germany supported by innovation and added value

Consumer electronics in Germany remained a highly innovation-driven market in 2018. Despite the strong penetration of various products, for example home video and portable consumer electronics, volume sales remained relatively stable, with further positive growth seen in retail current value terms.

Convenience, premiumisation and sporting events help to offset negative factors

2018 can be seen as a continuation of developments from the review period. Increasing saturation in various categories, including computers and peripherals and home audio, limited overall potential for volume growth.

Competition remains fierce as new international players emerge

The competitive landscape in consumer electronics in Germany remained highly fragmented in 2018. However, new products, brands and manufacturers continue to emerge on a yearly basis, with often rather low sales, including privately-owned companies which have sought investment from crowdfunding platforms.

Specialist retailers back on track with product demonstrations, professional advice and online platforms

As demand for more sophisticated and premium consumer electronics rises in Germany, the significance of grocery retailers as a distribution channel has started to decline. Over the review period various discounters, supermarket and hypermarket chains enhanced their consumer electronics portfolios, in turn providing more competition for electronics and appliance specialists, especially with regard to lower-priced products.

An already high level of product sophistication set to limit future growth

Volume and value sales of consumer electronics in Germany are set to decline over the forecast period.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Consumer Electronics in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Germany?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Germany

EXECUTIVE SUMMARY

Consumer electronics in Germany supported by innovation and added value

Convenience, premiumisation and sporting events help to offset negative factors

Competition remains fierce as new international players emerge

Specialist retailers back on track with product demonstrations, professional advice and online platforms

An already high level of product sophistication set to limit future growth

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Germany

HEADLINES

PROSPECTS

Manufacturers set to focus on specific consumer groups

New laptops offer flexibility and potential for growth

Bleak outlook for peripherals requires creativity and differentiation

COMPETITIVE LANDSCAPE

HP faces stronger competition but maintains its leading position

Differentiation necessary for product success

Growing challenges in tablets could lead to further concentration

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Germany

HEADLINES

PROSPECTS

Innovative wireless speakers increase the pressure on home audio and cinema

Retro trends and individual styles to support short-term growth

Choice of distribution channel to impact value sales only

COMPETITIVE LANDSCAPE

Strong presence and innovation the key factors to success

Bose benefits from a reputation for offering premium quality products

Tradition and quality support domestic manufacturers

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Germany

HEADLINES

PROSPECTS

Positive growth in 2018 driven by big sporting events and demand for more sophisticated models

OLED televisions continues to record triple-digit growth in 2018

Old habits die hard

COMPETITIVE LANDSCAPE

Samsung maintains its leading position thanks to a range of both affordable and innovative products

Innovation the main driver of sales

Emerging manufacturers to increase the level of competition

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Germany

HEADLINES

PROSPECTS

Imaging devices facing growing competition from innovative alternatives

Lifestyles of the young and restless to support sales of instant cameras

Photography as a hobby and rising demand for better picture quality benefit digital SLR cameras

COMPETITIVE LANDSCAPE

Canon continues to lead imaging devices in Germany

Instant success with FujiFilm and Polaroid cameras

The effects of AR/VR technology on imaging devices

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Germany

HEADLINES

PROSPECTS

Modern lifestyles and cars adversely impact aftermarket sales of in-car entertainment

Shift in focus away from in-car entertainment intensifies negative factors

Smartphones and mobile devices to further adversely impact sales of in-car entertainment

COMPETITIVE LANDSCAPE

Presence and selection the main contributors to a strong position

Challenging environment takes its toll

In-car entertainment to remain on a downward trajectory

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Germany

HEADLINES

PROSPECTS

High prices and saturation hamper volume growth

Specifically targeted smartphones to take share away from feature phones

Big, bigger, too big – the development of smartphone screen sizes

COMPETITIVE LANDSCAPE

Samsung and Apple remain the leading players

Changing consumer priorities benefit the rivals of the leading players

Growing challenges could lead to a change in the competitive landscape

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Germany

HEADLINES

PROSPECTS

Demand for convenience and flexibility drives sales of wireless speakers and smart home solutions in particular

Smaller portfolios and alternative solutions contribute to the ongoing decline of portable media players

Bleak outlook for e-readers despite the growing popularity of e-books

COMPETITIVE LANDSCAPE

Amazon leads portable players thanks to a strong presence in wireless speakers

Securing a top position requires a focus on growth areas and the offer of innovative solutions

Innovation and product presentation are useful key differentiators

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Germany

HEADLINES

PROSPECTS

Sales driven by healthy lifestyles and demand for more sophisticated products

Manufacturers to consider different demographic and societal factors

Individuality, versatility and flexibility serve to increase the appeal of analogue activity watches and smart wearables in particular

COMPETITIVE LANDSCAPE

Apple withstands growing competition

Elegant, versatile and hybrid designs of wearable electronics to contribute to growth

Specialist brand manufacturers seeking to build consumer trust and loyalty

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics in Germany supported by innovation and added value

Convenience, premiumisation and sporting events help to offset negative factors

Competition remains fierce as new international players emerge

Specialist retailers back on track with product demonstrations, professional advice and online platforms

An already high level of product sophistication set to limit future growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Germany

EXECUTIVE SUMMARY

Consumer electronics in Germany supported by innovation and added value

Convenience, premiumisation and sporting events help to offset negative factors

Competition remains fierce as new international players emerge

Specialist retailers back on track with product demonstrations, professional advice and online platforms

An already high level of product sophistication set to limit future growth

MARKET DATA

SOURCES

Computers and Peripherals in Germany

HEADLINES

PROSPECTS

Manufacturers set to focus on specific consumer groups

New laptops offer flexibility and potential for growth

Bleak outlook for peripherals requires creativity and differentiation

COMPETITIVE LANDSCAPE

HP faces stronger competition but maintains its leading position

Differentiation necessary for product success

Growing challenges in tablets could lead to further concentration

CATEGORY DATA

Home Audio and Cinema in Germany

HEADLINES

PROSPECTS

Innovative wireless speakers increase the pressure on home audio and cinema

Retro trends and individual styles to support short-term growth

Choice of distribution channel to impact value sales only

COMPETITIVE LANDSCAPE

Strong presence and innovation the key factors to success

Bose benefits from a reputation for offering premium quality products

Tradition and quality support domestic manufacturers

CATEGORY DATA

Home Video in Germany

HEADLINES

PROSPECTS

Positive growth in 2018 driven by big sporting events and demand for more sophisticated models

OLED televisions continues to record triple-digit growth in 2018

Old habits die hard

COMPETITIVE LANDSCAPE

Samsung maintains its leading position thanks to a range of both affordable and innovative products

Innovation the main driver of sales

Emerging manufacturers to increase the level of competition

CATEGORY DATA

Imaging Devices in Germany

HEADLINES

PROSPECTS

Imaging devices facing growing competition from innovative alternatives

Lifestyles of the young and restless to support sales of instant cameras

Photography as a hobby and rising demand for better picture quality benefit digital SLR cameras

COMPETITIVE LANDSCAPE

Canon continues to lead imaging devices in Germany

Instant success with FujiFilm and Polaroid cameras

The effects of AR/VR technology on imaging devices

CATEGORY DATA

In-Car Entertainment in Germany

HEADLINES

PROSPECTS

Modern lifestyles and cars adversely impact aftermarket sales of in-car entertainment

Shift in focus away from in-car entertainment intensifies negative factors

Smartphones and mobile devices to further adversely impact sales of in-car entertainment

COMPETITIVE LANDSCAPE

Presence and selection the main contributors to a strong position

Challenging environment takes its toll

In-car entertainment to remain on a downward trajectory