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Country Report

Consumer Electronics in

Consumer Electronics in Nigeria

70 pages, Aug 2017

US$2,640

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer electronics recovers in 2017 after a major slump in 2016

The good performance of consumer electronics during most of the review period was undone by the 2016 recession. The positive growth can be associated with the majority of products still being quite immature in Nigeria such as home cinema and speakers, LCD and OLED TVs, portable players, and wearable electronics. Despite the impact of the 2016 recession, the country’s growing population, as well as the emerging middle class, helped to keep the demand for consumer electronics relatively strong in 2017, even in the face of the tough economic decisions having to be made by consumers.

Appreciation of currency in 2017 compared to 2016 helps volume to grow

The economic recession seen in 2016 and in the first half of 2017 was caused by the crash in global prices of crude oil which is a major contributor to government revenues. This resulted in a scarcity of US dollars, the major importing currency, thereby leading to a strong depreciation of the local currency. During this period many companies were forced to source foreign exchange from the black market which in many cases they could not afford, and so there became a scarcity of many products in retail outlets. 2017 has however seen a recovery with price improvement when compared to 2016, with some products even experiencing falling prices. Nevertheless, with lower consumer confidence volume growth in 2017 was still quite small. Smartphones was the most dynamic category in consumer electronics in 2017 due to the multifunctionality of these devices and their ability to supply entertainment to the population when there is a poor power supply which affects the ability to use other media forms such as televisions, DVD players and computers.

Brands have to prove themselves to rise above a slow recovering environment

With imports being quite expensive as a result of the poor operating environment, many premium imported brands saw a big drop in share in 2016 due to the high associated costs. With a slow recovery seen in 2017, industry competitors looked to offer value for money in order to attract sales. For example, Transsion Holding’s Tecno brand has performed well. Its growing presence in the largest area of consumer electronics, mobile phones, has seen it claim the leading retail volume share. The popularity of owning multiple mobile phones in Nigeria, with the option of purchasing an affordable but battery reliable device, has helped drive the demand for Tecno products.

Electronics and appliance specialist retailers remains the dominant distribution channel

The electronics and appliance specialist retailers channel continued to dominate consumer electronics in 2017 in terms of retail volume share. There is growing competition from internet retailing, which is being driven by investments from major online retailers such as Jumia and Konga which are appearing on the scene. Electronics and appliance specialist retailers remains the preferred option for consumers as they offer repair and support services together with a broad range of products to choose from. The internet retailing channel’s shortcomings lie in products that cannot be viewed during the purchase, with there being no recourse or option to go back to a physical store should anything go wrong. The channel is nevertheless growing due to the convenience it offers in major cities with significant traffic congestion.

Increasing urbanisation is expected to boost demand in the forecast period

The growing population and the rapid rise of urbanisation in the country is projected to contribute to the demand for consumer electronics. Earnings are higher in urban areas while consumer electronics products are also easier to obtain at better prices.

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Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Consumer Electronics in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Nigeria?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Nigeria

EXECUTIVE SUMMARY

Consumer electronics recovers in 2017 after a major slump in 2016

Appreciation of currency in 2017 compared to 2016 helps volume to grow

Brands have to prove themselves to rise above a slow recovering environment

Electronics and appliance specialist retailers remains the dominant distribution channel

Increasing urbanisation is expected to boost demand in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic recovery in 2017 helps drive positive growth for consumer electronics

Outlook

Technology and convenience driving internet retailing

Outlook

Greater access to credit is having a positive impact on consumer electronics

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Nigeria - Company Profiles

Afrione Ltd in Consumer Electronics (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 AfriOne Ltd: Key Facts

COMPETITIVE POSITIONING

Slot Systems Ltd in Consumer Electronics (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Slot Systems Ltd
Summary 4 Slot Systems Ltd: Operational Indicators

COMPANY BACKGROUND

Chart 1 Slot Systemsin Lagos

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 5 Slot Systems Ltd: Competitive Position 2016

Computers and Peripherals in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 NBO Company Shares of Home Video: % Volume 2013-2017
Table 53 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 54 Distribution of Home Video by Channel: % Volume 2012-2017
Table 55 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 56 Forecast Sales of Home Video by Category: Value 2017-2022
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2012-2017
Table 62 Sales of Imaging Devices by Category: Value 2012-2017
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 64 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 66 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 68 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 70 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 75 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2012-2017
Table 86 Sales of Mobile Phones by Category: Value 2012-2017
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 88 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 90 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 92 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 94 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2012-2017
Table 99 Sales of Portable Players by Category: Value 2012-2017
Table 100 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 101 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 102 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 103 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 104 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 107 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 108 Sales of Wearable Electronics by Category: Value 2012-2107
Table 109 Sales of Wearable Electronics by Category: % Volume Growth 2014-2017
Table 110 Sales of Wearable Electronics by Category: % Value Growth 2014-2017
Table 111 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 112 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 113 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 114 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics recovers in 2017 after a major slump in 2016

Appreciation of currency in 2017 compared to 2016 helps volume to grow

Brands have to prove themselves to rise above a slow recovering environment

Electronics and appliance specialist retailers remains the dominant distribution channel

Increasing urbanisation is expected to boost demand in the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Nigeria

EXECUTIVE SUMMARY

Consumer electronics recovers in 2017 after a major slump in 2016

Appreciation of currency in 2017 compared to 2016 helps volume to grow

Brands have to prove themselves to rise above a slow recovering environment

Electronics and appliance specialist retailers remains the dominant distribution channel

Increasing urbanisation is expected to boost demand in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic recovery in 2017 helps drive positive growth for consumer electronics

Technology and convenience driving internet retailing

Greater access to credit is having a positive impact on consumer electronics

MARKET DATA

SOURCES

Consumer Electronics in Nigeria - Company Profiles

Afrione Ltd in Consumer Electronics (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Slot Systems Ltd in Consumer Electronics (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Computers and Peripherals in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Nigeria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Nigeria

HEADLINES