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Country Report

Consumer Electronics in

Consumer Electronics in Nigeria

59 pages, Aug 2018

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Good performance for consumer electronics in Nigeria despite slow economic growth in 2018

Despite the slow economic growth in 2018, consumer electronics had a good performance compared to the review period. Growth was due to the stability in foreign exchange, the fall in the inflation rate, the rising influx of more affordable Chinese electronic products and increasing consumer confidence in the economy.

Growing millennial population supports volume growth in 2018

Nigeria’s growing millennial population made a strong contribution to the growth of consumer electronics in 2018. This segment of the population craves technologically advanced electronics as part of their daily lives.

International players dominate consumer electronics in Nigeria

As with other fast-moving consumer industries in Nigeria, consumer electronics is dominated by international players such as LG Corp, Transsion Holdings and Hewlett-Packard South Africa Pty Ltd. The international players continue to offer a wide product range across store retail channels and through rapid expansion of online platforms.

Electronics and appliance specialist retailers dominate distribution

Electronics and appliance specialist retailers in Nigeria remain the most important distribution channel for consumer electronics in 2018. Most consumers still prefer to shop via this channel, which offers convenience on different levels eg after sales support service as well as stocking more diverse brands and models.

Economic stability key to growth in the forecast period

Over the forecast period, the performance of consumer electronics is expected to slow down compared to the last two years of the review period as the industry encounters some fluctuations, such as the investment climate in at least in the first part of the forecast period due to the presidential election holding in 2019; the uncertainty in government will also play a significant role in the direction of the economy. However, the stability of the economy, which is bringing back consumer confidence after a recessionary period, is a major key to the growth of consumer electronics in the forecast period.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Consumer Electronics in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Nigeria?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Nigeria

EXECUTIVE SUMMARY

Good performance for consumer electronics in Nigeria despite slow economic growth in 2018

Growing millennial population supports volume growth in 2018

International players dominate consumer electronics in Nigeria

Electronics and appliance specialist retailers dominate distribution

Economic stability key to growth in the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Nigeria

HEADLINES

PROSPECTS

Stable economic performance supports growth

Growing millennial population key to growth

Strong competition spurs volume growth

COMPETITIVE LANDSCAPE

Hewlett-Packard South Africa Pty (Ltd) leads computers and peripherals sales

International players control computers and peripherals

Samsung Electronics SA (Pty) Ltd sees share loss

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Nigeria

HEADLINES

PROSPECTS

Stable economic growth boosts home audio and cinema

Growing young adult population key to growth

Competitive pricing expected to drive volume growth

COMPETITIVE LANDSCAPE

LG Corp dominates home audio and cinema

Samsung loses share

International players control sales but competition from local manufacturers is increasing

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Nigeria

HEADLINES

PROSPECTS

Economic stability key to growth

Increasing urban employment expected to boost sales

Steep competition drives volume growth

COMPETITIVE LANDSCAPE

LG Corp leads home video sales with Hisense Group also performing well

International players dominate

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 NBO Company Shares of Home Video: % Volume 2014-2018
Table 53 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 54 Distribution of Home Video by Channel: % Volume 2013-2018
Table 55 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 56 Forecast Sales of Home Video by Category: Value 2018-2023
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Nigeria

HEADLINES

PROSPECTS

Strong competition from smartphones limits growth potential of imaging devices

Growing number of professionals comprises main consumer segment

SLR cameras records best performance

COMPETITIVE LANDSCAPE

Canon South Africa Pty Ltd leads sales

Nikon Corp ranks second

International players dominate sales

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2013-2018
Table 62 Sales of Imaging Devices by Category: Value 2013-2018
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 64 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 66 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 68 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 70 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Nigeria

HEADLINES

PROSPECTS

Low demand impedes growth of in-car entertainment

Rising imports of cars with connectivity hampers growth

In-car speakers will record best performance

COMPETITIVE LANDSCAPE

Sony Middle East & Africa FZE Ltd dominates in-car entertainment

Garmin Southern Africa (Pty) Ltd leads in-car navigation

International players dominate

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 75 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Nigeria

HEADLINES

PROSPECTS

Feature phones’ steep decline negatively affects mobile phones

Smartphones spurs growth

Price competition drives volume sales

COMPETITIVE LANDSCAPE

Transsion Holdings dominates feature phones sales

Transsion Holdings also controls smartphone sales

International players dominate but domestic players have scope to grow

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2013-2018
Table 86 Sales of Mobile Phones by Category: Value 2013-2018
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 88 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 90 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 92 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Nigeria

HEADLINES

PROSPECTS

Millennial population key to growth

Wireless speakers drive volume sales

Smartphones are both substitute and complimentary products

COMPETITIVE LANDSCAPE

Chinese players dominate portable player sales

Sony leads portable media player sales

Domestic players yet to feature

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2013-2018
Table 99 Sales of Portable Players by Category: Value 2013-2018
Table 100 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 101 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 102 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 103 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 104 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 105 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 106 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Nigeria

HEADLINES

PROSPECTS

Poor consumer responsiveness drives down growth

Health awareness key to growth

Limited import value to companies hinders growth

COMPETITIVE LANDSCAPE

Fitbit Inc leads wearable electronics

Garmin Southern Africa (Pty) Ltd ranks second

Wearable electronics is highly fragmented

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 110 Sales of Wearable Electronics by Category: Value 2013-2018
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Country Report

Consumer Electronics in Nigeria

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Executive Summary

New Report Guarantee

Good performance for consumer electronics in Nigeria despite slow economic growth in 2018

Growing millennial population supports volume growth in 2018

International players dominate consumer electronics in Nigeria

Electronics and appliance specialist retailers dominate distribution

Economic stability key to growth in the forecast period

Samples

Overview

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Table of Contents

Consumer Electronics in Nigeria

EXECUTIVE SUMMARY

Good performance for consumer electronics in Nigeria despite slow economic growth in 2018

Growing millennial population supports volume growth in 2018

International players dominate consumer electronics in Nigeria

Electronics and appliance specialist retailers dominate distribution

Economic stability key to growth in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Computers and Peripherals in Nigeria

HEADLINES

PROSPECTS

Stable economic performance supports growth

Growing millennial population key to growth

Strong competition spurs volume growth

COMPETITIVE LANDSCAPE

Hewlett-Packard South Africa Pty (Ltd) leads computers and peripherals sales

International players control computers and peripherals

Samsung Electronics SA (Pty) Ltd sees share loss

CATEGORY DATA

Home Audio and Cinema in Nigeria

HEADLINES

PROSPECTS

Stable economic growth boosts home audio and cinema

Growing young adult population key to growth

Competitive pricing expected to drive volume growth

COMPETITIVE LANDSCAPE

LG Corp dominates home audio and cinema

Samsung loses share

International players control sales but competition from local manufacturers is increasing

CATEGORY DATA

Home Video in Nigeria

HEADLINES

PROSPECTS

Economic stability key to growth

Increasing urban employment expected to boost sales

Steep competition drives volume growth

COMPETITIVE LANDSCAPE

LG Corp leads home video sales with Hisense Group also performing well

International players dominate

CATEGORY DATA

Imaging Devices in Nigeria

HEADLINES

PROSPECTS

Strong competition from smartphones limits growth potential of imaging devices

Growing number of professionals comprises main consumer segment

SLR cameras records best performance

COMPETITIVE LANDSCAPE

Canon South Africa Pty Ltd leads sales

Nikon Corp ranks second

International players dominate sales

CATEGORY DATA

In-Car Entertainment in Nigeria

HEADLINES

PROSPECTS

Low demand impedes growth of in-car entertainment

Rising imports of cars with connectivity hampers growth

In-car speakers will record best performance

COMPETITIVE LANDSCAPE

Sony Middle East & Africa FZE Ltd dominates in-car entertainment

Garmin Southern Africa (Pty) Ltd leads in-car navigation

International players dominate