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Country Report

Fast Food in

Fast Food in the Philippines

31 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category yet to reach saturation, as fast food players further expand their reach

Economic and social conditions in the Philippines were very favourable to the fast food industry as at the end of the review period. Improved purchasing power pushed an even higher frequency of spending on food and the increasingly busy lifestyles of Filipinos, especially for the emerging middle class, heightened the demand for more convenience, which fast food players can take advantage of.

Enriching the customer experience a priority among fast food players

To further elevate customer satisfaction, fast food players recognise the growing consumer group of millennials, especially those coming from the emerging middle class. The increasingly on-the-go lifestyles of millennials are a huge opportunity for fast food players to further highlight their strength in terms of convenience compared to other types of foodservice.

Challenges lie ahead

In January 2018, Republic Act No. 10963 or TRAIN (Tax Reform for Acceleration and Inclusion) was enacted and took effect on 1 January 2018.

COMPETITIVE LANDSCAPE

Jollibee continues to lead fast food in 2017, and not just in the Philippines but in other Asian countries also

Jollibee Food Corp (JFC), the largest Asian foodservice company, continued to lead fast food in 2017, with each of its brands also leading in their respective categories. The group recorded double-digit value sales growth over much of the review period, driven by an acceleration of its store network expansion.

McDonald’s expands into provincial areas

McDonald’s was the second-ranked brand within fast food in 2017, positioned behind Jollibee. McDonald’s posted strong value sales growth in 2017 thanks to its continuous opening of new restaurants, the renovation of existing restaurants, new product launches and consistent marketing and promotion of its core menu.

Convenience stores continue to penetrate fast food

Convenience stores fast food again posted significant growth in 2017. Convenience store players have a common goal of being present in every neighbourhood, which is driving strong growth within the foodservice industry.

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Fast Food Market Sample Report Fast Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Philippines?
What are the major brands in Philippines?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Philippines?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Category yet to reach saturation, as fast food players further expand their reach

Enriching the customer experience a priority among fast food players

Challenges lie ahead

COMPETITIVE LANDSCAPE

Jollibee continues to lead fast food in 2017, and not just in the Philippines but in other Asian countries also

McDonald’s expands into provincial areas

Convenience stores continue to penetrate fast food

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2012-2017
Table 2 Sales in Fast Food by Category: Number of Transactions 2012-2017
Table 3 Sales in Fast Food by Category: Foodservice Value 2012-2017
Table 4 Fast Food by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Fast Food by Category: % Transaction Growth 2012-2017
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2012-2017
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2012-2017
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2012-2017
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2012-2017
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2012-2017
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2014-2017
Table 15 Forecast Fast Food by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2017-2022
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2017-2022
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2017-2022
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2017-2022
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2017-2022

Consumer Foodservice in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions sustain growth of the foodservice industry, but the majority still spend within a budget

Millennials continue to inspire innovations within the foodservice industry

Increasingly on-the-go lifestyles of Filipinos spur growth of 100% home delivery/takeaway outlets

Chained operators still lead in value terms

Growth to be sustained but will be challenged by new developments in terms of Philippine law and the competitive landscape

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Fast Food in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category yet to reach saturation, as fast food players further expand their reach

Enriching the customer experience a priority among fast food players

Challenges lie ahead

COMPETITIVE LANDSCAPE

Jollibee continues to lead fast food in 2017, and not just in the Philippines but in other Asian countries also

McDonald’s expands into provincial areas

Convenience stores continue to penetrate fast food

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Fast Food in the Philippines - Category analysis

HEADLINES

PROSPECTS

Category yet to reach saturation, as fast food players further expand their reach

Enriching the customer experience a priority among fast food players

Challenges lie ahead

COMPETITIVE LANDSCAPE

Jollibee continues to lead fast food in 2017, and not just in the Philippines but in other Asian countries also

McDonald’s expands into provincial areas

Convenience stores continue to penetrate fast food

CATEGORY DATA

Consumer Foodservice in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions sustain growth of the foodservice industry, but the majority still spend within a budget

Millennials continue to inspire innovations within the foodservice industry

Increasingly on-the-go lifestyles of Filipinos spur growth of 100% home delivery/takeaway outlets

Chained operators still lead in value terms

Growth to be sustained but will be challenged by new developments in terms of Philippine law and the competitive landscape

MARKET DATA

SOURCES

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