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Learn moreMay 2020
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Interest in other pets is falling in Portugal as they are seen as lacking the same emotional and companionship benefits as cats and dogs, while some also require more equipment and maintenance, such as cleaning cages and tanks. Furthermore, the increasing focus on animal wellbeing and environmental questions has also seen a negative light turned on owning some of these kinds of pets, with the idea of keeping animals confined in small tanks or cages seen as bad for their wellbeing.
Increasing concern for pet welfare may help counterbalance the pet population decline to an extent. A growing focus on health and nutrition in pet care in general, in addition to recommendations from vets, may raise interest in species-specific and even premium products.
With public interest in having aquariums and keeping pet fish waning, fish food continued to decline in current value and retail volume terms in 2020, with this set to continue over the forecast period. Fish food has always been a fairly difficult pet food category to navigate, certainly more so than cat food or dog food, and this is because feeding fish is much more of a precise science that involves more than merely presenting the fish with a generic food and waiting for them to consume it.
The general lack of dynamism in other pet food meant that there were no major changes seen in the competitive environment in 2019. Vitakraft remained the leading company as it continued to benefit from strong consumer awareness of its wide range of products in bird food and small mammal/reptile food.
Ibanidis Lda remained Vitakraft’s nearest rival in 2019 with its Versele-Laga brand, which holds strong positions in bird food and small mammal/reptile food. Towards the end of the review period, Versele-Laga sought to revitalise flagging sales with the relaunch of its key Nature range, giving it new packaging and a fresh new look.
In 2020 Pet City launched the BunBag bi-monthly subscription service through its online store. The BunBag is designed for rabbits and hamsters and each bag contains a range of new products for owners and their pets to try, with savings of between 10% and 30% on each product.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.