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Country Report

Other Pet Food in

Other Pet Food in Portugal

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Other pet food remained stable in value terms even though the population of other pets overall declined in 2017. Despite the popularity of cats and dogs putting Portugal very close to the EU average, the same is not true for other pets.

It is not expected a relevant change over the forecast period as the number it is expected to continue to suffer a slow decline driven by the overall decline in fish population.

Fish food records the worst performance

Small mammal/reptile food recorded a steady performance in value and volume terms, with bird food being the only category registering growth in both value and volume terms in 2017. Despite the importance of the fish population when compared with birds and small mammals/reptiles, the fact is that the population declined every year over the review period.

Lack of innovation affects category value sales

Premiumisation supports value growth in cat and dog food, as manufacturers perceive the growth potential. In the case of other pet food, the stability recorded in past years and no changes expected in the future in terms of category dynamism hold back manufacturers from making stronger investments in new product development.

COMPETITIVE LANDSCAPE

Vitakraft maintains category leadership

With the lack of dynamism in other pet food categories, no ranking changes were recorded during 2017 within top players. Vitakraft remained the leading company and registered a positive value performance.

Leading players in fish food maintain brand positions

With the fish population and therefore fish food both declining in 2017, the producers of leading brands Sera and Tetra managed to remain positive. Fish owners that remain tend to be the ones more strongly involved with the category.

Pets shops is a relevant channel in sales of other pet food

Supermarkets and hypermarkets combined accounted for the most relevant part of other pet food sales. A considerable variety of brands, prices and food types, together with the convenience of being able to buy it in the same groceries trip remain advantages.

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Samples

Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in Portugal?
What are the major brands in Portugal?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Fish food records the worst performance

Lack of innovation affects category value sales

COMPETITIVE LANDSCAPE

Vitakraft maintains category leadership

Leading players in fish food maintain brand positions

Pets shops is a relevant channel in sales of other pet food

CATEGORY INDICATORS

Table 1 Other Pet Population 2013-2018

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2013-2018
Table 3 Sales of Other Pet Food by Category: Value 2013-2018
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 6 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 7 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend drives pet care growth

Mixed feeding, natural and “free from” are key trends

Brands more dynamic than private label

Pet shops are most affected by online rise

Potential is expected to remain in pet care

MARKET INDICATORS

Table 13 Pet Populations 2013-2018

MARKET DATA

Table 14 Sales of Pet Food by Category: Volume 2013-2018
Table 15 Sales of Pet Care by Category: Value 2013-2018
Table 16 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 17 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Pet Food: % Value 2013-2017
Table 19 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 23 Distribution of Pet Care by Format: % Value 2013-2018
Table 24 Distribution of Pet Care by Format and Category: % Value 2018
Table 25 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Other Pet Food in Portugal

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Executive Summary

New Report Guarantee

PROSPECTS

Fish food records the worst performance

Lack of innovation affects category value sales

COMPETITIVE LANDSCAPE

Vitakraft maintains category leadership

Leading players in fish food maintain brand positions

Pets shops is a relevant channel in sales of other pet food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Other Pet Food in Portugal - Category analysis

HEADLINES

PROSPECTS

Fish food records the worst performance

Lack of innovation affects category value sales

COMPETITIVE LANDSCAPE

Vitakraft maintains category leadership

Leading players in fish food maintain brand positions

Pets shops is a relevant channel in sales of other pet food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Humanisation trend drives pet care growth

Mixed feeding, natural and “free from” are key trends

Brands more dynamic than private label

Pet shops are most affected by online rise

Potential is expected to remain in pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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