Competitive Landscape
Vitakraft and Mercadona Strengthen Dominance through Portfolio Breadth and Retail Reach
The other pet food market in Spain exhibited a moderately concentrated competitive landscape, with the top two players commanding significant shares. Vitakraft Spain SL leads with a 16% share in 2025, followed by Mercadona SA at 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Spain?
- Which are the leading brands in Other Pet Food in Spain?
- How are products distributed in Other Pet Food in Spain?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Spain - Category analysis
Key Data Insights
Other Pet Food Summary
Declining Volumes Contrast with Retail Value Growth in Mature Markets
Families Drive Growth in Small Mammal/Reptile Food While Fish Food Grows
Cunipic and Vitakraft Leverage Health and Retail E-Commerce Trends for Growth
Functional Innovation and Premiumisation Set to Reshape Small Mammal Nutrition
Small Mammal/Reptile Food Retain Family Appeal Due to Maintenance and Bonding Potential
Declining Bird Population to Drive Volume and Value Contraction in Bird Food
Vitakraft and Mercadona Strengthen Dominance through Portfolio Breadth and Retail Reach
Pet Shops and Superstores Maintain Lead in Other Pet Food Distribution
Retail E-Commerce Expands through Loyalty, Subscriptions, and Digital Reviews
Pet Care in Spain - Industry Overview
2026 Developments
Key Data Insights
Pet Care Growth Driven by Stable Ecomonic Backdrop
Cat Food Shows Dynamic Premium-Driven Growth
Health Innovation Shapes Pet Care Consumption
Rising Pet Care Value Driven by Increased Spending and Demographic Shifts
Cat Population Growth and Wet Food Innovation to Sustain Cat Food's Lead
Preventive Health Mindset to Fuel Demand for Pet Dietary Supplements
Private Label Brands and Affinity Petcare Maintain Positions through Strategic Offerings
Affinity Petcare Acquisition and Fresh Food Innovation Reshape Growth Prospects
Supermarkets Maintain Leadership in Pet Care Distribution
Retail E-Commerce Accelerates Growth by Enhancing Convenience and Trust
Purina Enhances Emotional Bonding with Innovative Liquid Cat Snacks
El Lobo Taps Humanisation with Natural Health-Focused Dog Snacks
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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