Other Pet Food in France

PROSPECTS

The other pet population declines slowly

In France, the total population of other pets remains significant as owners like to have pets which require little living space and are easy and affordable to care for. However, the overall number of other pets continues to decrease slightly.

Ownership of reptiles increases alongside greater knowledge of their care

Keeping reptiles as pets is increasing in popularity in France. Having a reptile as a pet is no longer confined just to passionate and expert keepers, but families are increasingly adopting different kinds of reptiles.

Premiumisation in small mammal food focuses on what small mammals naturally eat

Premiumisation is emerging slowly in small mammal food in France as owners look for more natural, GMO-free, and low-carbohydrate products. However, this remains a niche area.

COMPETITIVE LANDSCAPE

Zolux launches treats with natural ingredients for small mammals

Demand for natural ingredients in food for small mammals is growing in France, as owners increasingly seek the types of food that their small mammal pets would normally eat in their natural, wild habitat. In response to this demand, Zolux, one of the leading brands in small mammal/reptile food, has started to offer natural and organic treats for small mammals.

Small mammal food brands increase their products’ segmentation by age and benefit

Among the different types of small mammal/reptile food, categorisation has become more prominent. In the rabbit section, segmentation is more noticeable, with ranges for different ages of pet rabbits featuring different functions suitable for particular stages of a rabbit’s life.

Bird food brands focus on outdoor birds

France and the UK are the only Western European countries where sales of food for outdoor birds are higher than those for indoor birds. Keeping birds in cages is losing popularity and regulations are becoming more severe with regard to tropical species such as Gabon parrots.

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