Other Pet Food in France

PROSPECTS

Premiumisation slowly emerging

Premiumisation within dog and cat food has been gathering pace for over a decade. However, the trend is relatively new in other pet food.

Growth of bird food

Within other pet food, bird food is the most dynamic category and is expected to grow positively throughout the forecast period at a similar rate to the review period. Bird food has performed well despite a rationalisation of the assortment in the main distribution channels.

Worsening performance of fish food

The lagging performance of the French economy has meant that disposable income has decreased for millions of consumers. This is taking a toll on fish food sales as there is a high cost associated with buying and maintaining an aquarium.

COMPETITIVE LANDSCAPE

Competitive landscape remains stable

The competitive landscape within other pet food in France is set to remain stable in terms of retail value shares throughout the forecast period, despite the slight decrease that is expected to be recorded in France’s other pet population. Vitakraft SA will remain the main player, with Versele-Laga NV a distant second.

Premium other pet food remains limited

Premiumisation in other pet food is slowly emerging but remains limited; this soon becomes evident when looking into the competitive landscape. Vitakraft is one of the few players offering premium ranges in other pet food.

More products emerge in bird treats

In both dog food and cat food, treats is a large and growing category. In 2017, it saw the fastest growth in both dog food and cat food.

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