Other pet food is expected to see total volume sales decline throughout the forecast period. Overall demand will continue to be depressed by unfavourable trends in other pet ownership, with growth in Norway’s pet bird and small mammal populations likely to be sluggish and the numbers of pet fish and reptiles predicted to shrink.
With the ongoing spike in inflation set to persist for longer than initially anticipated, unit prices in other pet food are projected to continue rising over the forecast period. This is likely to lead some consumers to try to save money by switching from prepared products to home-made or unpackaged alternatives.
Although their aggregate value share is likely to remain well below that in dog and cat food, private label are expected to gain ground in other pet food over the forecast period. As inflationary pressures continue to weaken purchasing power, the competitive price positioning of such products will become more attractive to many consumers, while improvements in quality standards should also broaden their appeal.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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