The rate of growth in retail constant value sales of other pet food will remain moderate throughout the forecast period, with small mammal/reptile food remaining the top performer. The population of other pets is set to remain relatively stable, but the premiumisation trend will gradually gather pace – particularly for small mammals.
While cat and dog food are gaining interest from private label producers, other pet food continues to be a neglected area, mainly due to its low exposure and profitability. Furthermore, the large share of pet shops in other pet food, which usually have a focus on the premium end of the landscape as well as on branded goods, narrows the presence of private label.
In terms of distribution, e-commerce is set to continue to emerge as a small, but significant, channel in other pet food. In general, channel shifts in other pet food have been notably slower than seen in dog food and cat food.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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