Other Pet Food in Israel

PROSPECTS

Negative retail volume growth expected for other pet food

Consumers began to protest against keeping pets in pet shops during the review period, with many perceiving this as animal cruelty. For example, birds are held in small cages, which many regard as unnatural, and the animals are often not fed at weekends.

Shift to specialist fish stores

Many pet shops choose to focus on dog and cat food, as these represent the highest sales in pet food. While some pet shops still offer fish, aquariums and fish food, a large number of retail outlets focusing on these animals have shifted to specialise in fish products.

COMPETITIVE LANDSCAPE

BioPet leads other pet food

BioPet continues to lead the category with a variety of strong brands, such as Ribos, Vitakraft, Versele-Laga and Machoo. As a significant company in pet food, BioPet has a strong grasp on the retail environment and wide distribution, and is therefore able to sell its products in many outlets.

Pet Pharm in second place

Pet Pharm was in second place in 2017, offering the growing Kiki and AHM brands. Both brands (Kiki for birds and small mammals and AHM for fish) achieved significant growth towards the end of the review period, benefiting from wider distribution and availability.

Channels and online

Other pet food is mainly sold through pet shops. However, as other pet food is a small category in pet food, most small pet shops do not sell these products, preferring to offer only dog and cat food and accessories.

Files are delivered directly into your account within a few minutes of purchase.