Other Pet Food in Peru

PROSPECTS

Dogs and cats viewed as only pets by many Peruvians

Dogs remain the most popular type of pet in Peru, followed by cats. Keeping other animals as pets remains very rare and hindered by cultural factors.

Little interest in packaged food or pet nutrition

There is a general reluctance to feed other pets packaged food, partly due to cost considerations. Dog and cat food remains nascent, while benefiting from the humanisation trend, with awareness of nutrition for small mammals and birds is low and interest in packaged options minimal.

Traditional and specialised channels benefit from limited distribution and lack of mainstream interest

The fact that food for other pets is usually purchased weekly or more frequently in small quantities supports the appeal of market stalls. These they are easily accessible, typically being positioned in the same residential neighbourhoods as consumers.

COMPETITIVE LANDSCAPE

Low-priced local leaders retain popularity, despite stronger presence for premium imports

Other pet food remains highly fragmented, with low-priced and locally produced brands leading sales. Zapata Llona Rocio leads bird food and small mammal/reptile food while Acuario Real leads fish food, with only a few other significant relevant competitors.

Players unwilling to invest in innovation and marketing

Innovation remains very limited within other pet food. However, the number of imported brands continues to increase, with this trend having started around 2010 but remaining limited to modern distribution channels.

Packaging works harder to attract attention in supermarkets and hypermarkets

Pack type is not important for most consumers when buying other pet food. As a result, many products are packaged in simple transparent plastic bags with labels that have little or no graphic design, simply complying with minimum legal requirements such as product and manufacturer name, sanitary registration number and ingredients, as well as date of processing and expiration.

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