Other Pet Food in Peru

PROSPECTS

Overall preference for pet dogs and cats as well as cultural factors keeps the “other” pet population low, reflected in limited volume and value growth for this category

Dogs and cats remain the most popular types of pet in Peru to a very large extent compared to “other” pets. While it may be convenient for people living in smaller spaces to keep birds, fish, small mammals and reptiles, these types of pets are considered less trendy and have relatively little appeal for the majority of the Peruvian population.

Even those owners that opt to feed their pets packaged food show little interest in seeing changes or innovations in “other” pet food offer

Peruvians that keep “other” pets at home are generally disinclined to feed them packaged food, partly due to cost considerations. Moreover, those consumers that do purchase packaged pet food – whether regularly or on occasion – do not demand changes or innovations in the “other” pet food category, mostly because they consider that products currently available meet all their pet’s needs and also because they combine packaged food with fresh vegetables and food, as well as seeds.

Independent small grocers, market stalls and pet shops are primary sources for obtaining “other” pet food, with unbranded products sold in bulk being highly popular

Food for “other” pets can be obtained in several ways in Peru. For example, processed other pet food is sold in bulk to independent small grocers, where the food is sold by weight to pet owners, without revealing the brand.

COMPETITIVE LANDSCAPE

Locally produced Nutri Pets and Nutrafin brands hold the leading positions in “other” pet food, a category that has few major players

“Other” pet food has a highly fragmented competitive landscape, with low-priced and locally produced brands leading sales in a category that has few significant players. Zapata Llona Rocio’s Nutri Pets brand has maintained the leading value share in bird food and small mammal/reptile food, while Acuario Real’s Nutrafin brand leads in fish food.

Nutrafin aims to establish its positioning as a brand that offers fish owners a holistic solution that meets all their pets’ needs

Fish owners can cover all their pets’ needs with products under the leading, locally produced Nutrafin brand, starting with food. However, the Nutrafin product line also includes items for aquariums, such as drops for water conditioning and carbonate/ammoniac absorbent sponges, and the company is working hard to establish its positioning as offering a holistic solution for Peruvians that keep fish.

Despite wider distribution of imported brands through modern distribution channels, consumers continue to choose price over than quality or brand names

A notable trend seen towards the end of the review period was the growing presence of modern distribution channels, which has increased the availability of imported premium brands in “other” pet food. However, market stalls, independent small grocers and pet shops continue to lead overall value sales, with customers being driven by price over quality or brand name.

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