While the overall rate of growth in retail constant value sales of other pet food will be stable, growth in small mammal/reptile food will slow during the forecast period as a whole. Demographics will play a role in this, as the population aged 0-14 years will continue to decline throughout the forecast period due to a fall in the birth rate, as women increasingly postpone the birth of their first child, have no more than one or two children or choose not to have children at all.
Channel migration to e-commerce and specialist stores (pet shops) is set to continue over the forecast period. Grocery retailers and mixed retailers such as Tokmanni and Kärkkäinen continue to have reasonable assortments of other pet food, especially for small mammals, but less so for fish or birds.
One of the main challenges facing other pets is the fact they are simply not as “Instagrammable” as dogs and cats, meaning they do not translate so well to sharing over social media. This is balanced out by other pets being lower maintenance, but this also means restricted bonding activities between pet owners and their animals leading to lower levels of humanisation.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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