Versele-Laga, Best Friend, Vitakraft are expected to maintain their strong positions in other pet food over the forecast period, and new entries to the small pet feed category are expected to be limited. Private label is expected to gain ground as consumers reduce spending, but this will be mitigated by private label’s limited presence in this arena.
The small pet population saw numbers stagnating in 2022. Since rodents and fish tend to have shorter life spans than dogs or cats, many Finns prefer not to take them on as pets.
Channel migration to e-commerce and specialist stores (pet shops) is set to continue over the forecast period. Local consumers, particularly younger ones, will steadily become more comfortable shopping for other pet food online, appreciating the convenience, wide product variety and competitive pricing offered by this channel.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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