Competitive Landscape
Versele-Laga Nv Strengthens Leadership through Specialised Nutrition and a Broad Portfolio
The other pet food category in Finland remained moderately concentrated in 2025, with Versele-Laga NV holding a clear lead with a 12% share, maintaining a steady position supported by its well-established brands and reputation in specialised nutrition for birds, rodents, and rabbits. Best Friend Group Oy held 8% and Supreme Petfoods Ltd held 6% in 2025, indicating a market led by a few key players.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Finland?
- Which are the leading brands in Other Pet Food in Finland?
- How are products distributed in Other Pet Food in Finland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Finland - Category analysis
Key Data Insights
Other Pet Food Summary
Economic Shifts and Pet Ownership Changes Temper Category Growth
Specialised Nutrition, Pet Population to Sustain Small Mammal/Reptile Food Value as Market Contracts
Brands Expand Health-Focused Treats, Reinforcing Wellbeing Trend
Stable Demand and Demographic Shifts to Limit Growth Despite Income Gains
Small Mammal/Reptile Food to Stay Largest as Fish Food Shows Value Growth
Specialist Retailers and E-Commerce Drive Innovation and Niche Growth
Versele-Laga Nv Strengthens Leadership through Specialised Nutrition and a Broad Portfolio
Pet Shops Lead as E-Commerce Gains Traction through Convenience and Variety
Specialist Retailers and Niche Assortments Drive Consumer Loyalty and Channel Growth
Retail E-Commerce Expands Reach by Catering to Convenience and Niche Product Demand
Owners Drive Treat Innovation to Offset Declining Pet Populations
Brands Expand Offerings with Indulgent and Health Products
Pet Care in Finland - Industry Overview
2025 Developments
Key Data Insights
Premium Nordic Ingredients Drive Cat Food Value Growth Amid Resilient Pet Care Demand
Innovative Health Supplements Expand Pet Product Offerings with New Distribution Channels
Multifunctional Treats Capture Niche Needs, Supporting Allergy and Dental Health
Consumers to Adapt Spending Amid Economic Uncertainty to Sustain Pet Care Growth
Dog Food to Maintain Volume Leadership, While Cat Food Drives Fastest Value Growth
Premiumisation and Health Focus Steer Innovation and Channel Evolution
Leading Manufacturers Sustain Positions Amid Moderate Market Concentration Shifts
Consumer Loyalty and Product Innovation Create Growth Avenues for Emerging Players
Pet Shops and Superstores Lead as Discounters and E-Commerce Gain Traction in Distribution
Retail E-Commerce Captures Rising Demand for Convenience and Value in Pet Care
Vetcare Expands Probiotic Supplement Accessibility through Frozen Retail Distribution
Primadog Leverages Multifunctional Treats to Address Allergy and Dental Health Needs
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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