Competitive Landscape
Top Players Maintain Lead in Concentrated Market
The other pet food landscape in South Africa remains highly concentrated in 2026. Marltons Pets & Products (Pty) Ltd firmly maintains its position as the market leader, accounting for 29% of sales in 2025, due to the strength and heritage of its Marltons brand, underscoring the importance of established brand equity in retaining consumer loyalty and market presence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in South Africa?
- Which are the leading brands in Other Pet Food in South Africa?
- How are products distributed in Other Pet Food in South Africa?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in South Africa - Category analysis
Key Data Insights
Other Pet Food Summary
Slow Volume Growth Amid Improving Retail Sales Reflects Cautious Consumer Spending
Bird Food Dominates While Fish Food Gains Momentum with Wellness Positioning
Petshop Science Expands into Checkers Sixty60 Boosting Availability and Sales
Urbanisation and Economic Recovery to Drive Demand for Exotic Pet Food
Bird Food to Maintain Leadership While Fish Food Captures Fastest Growth
Health-Focused Innovation and Social Media to Shape Future Growth and Strategies
Top Players Maintain Lead in Concentrated Market
Pet Shops and Superstores Expand to Dominate Distribution with Trusted Expertise
Limited Retail E-Commerce Presence Offers Growth Opportunities through Digital Channels
Pet Care in South Africa - Industry Overview
2026 Developments
Key Data Insights
Steady Recovery and Premium Demand Fuel Growth Amid Economic Challenges
Dog Food Dominates Value While Cat Food Sees Fastest Growth
Petshop Science Expands Nationwide as Health Trends Shape Purchasing
Dog Food to Maintain Dominance While Cat Food Leads Growth
Health and Wellness Focus to Drive Innovation and Premium Demand among Pet Owners
Retailers to Leverage E-Commerce and Value Strategies to Capture Diverse Pet Owner Segments
Leading Manufacturers Consolidate Position Amid Recall Challenges
Supermarkets Maintain Lead as Pet Shops Expand Amid Shifting Preferences
E-Commerce Enhances Convenience for Premium Pet Care Shoppers
Petshop Science Expands Rapidly, Enhancing Specialist Retail Access Nationwide
Hill's Introduces Digestive Care Products, Meeting Rising Health and Wellness Demand
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!