Other Pet Food in Egypt

PROSPECTS

No large brands of bird food

While it is cheaper to own and feed birds in Egypt, rather than domestic animals like cats and dogs, there is little in the way of variety when it comes to bird food. Nonetheless, Perfecto is a known local bird food brand.

Other pet food can be manufactured locally

The devaluation of the Egyptian currency and US dollar shortage did not have a strong impact on bird and fish food, as they are locally-manufactured. Indeed, by using simple ingredients, owners can quickly and easily prepare home-made food for their birds.

Swine flu hinders bird ownership

Even though birds can make ideal pets as they provide low maintenance companionship and require minimal grooming, Egyptians remained afraid to own birds after the spread of swine flu in 2009. Swine flu can infect humans who come into direct contact with birds and can be fatal.

COMPETITIVE LANDSCAPE

Souq al-Goma’a

Souq al Goma’a, one of the biggest markets in Egypt, is open 7-days a week, but the animal market is only open on Fridays. On Fridays, the market has a huge variety of animals for sale: donkeys, monkeys, cats, dogs, snakes and lizards, as well as farm animals.

Perfecto leads bird food

Perfecto is a local brand locally-manufactured by Flamingo Pet Products, the leading player in bird food, and other pet food overall. Bird food in Egypt is sold unpackaged by the kg, save for very few brands.

Keeping fish requires maintenance

Fish are known to have a peaceful, tranquil effect on individuals. Unlike dogs and cats, fish do not develop any issues if separated from their owners.

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