Other Pet Food in Egypt

PROSPECTS

Fish food sales negatively impacted by major price hikes, with cost of aquariums also high

Fish food continues to be hampered by major price hikes in 2019, which is having a negative effect on sales. Manufacturers are dictating prices, which means that fish owners are being held hostage to increasing prices, as there is no other way for them to buy packaged products.

Bird food weathers the storm better

Despite price hikes in bird food, bird food is much cheaper per kilogramme than fish food. In addition, bird food has not been impacted by increasing custom tariffs on imported products as it is manufactured locally.

Small mammal/reptile food remains very small

Small mammal/reptile food remains very small in 2019 as most Egyptians view small mammals as unsuitable for keeping in the house as pets. In addition, reptiles, particularly snakes, are viewed by most Egyptians as hostile creatures and again are not viewed as being suitable for the home.

COMPETITIVE LANDSCAPE

Flamingo Pet Products NV’s Perfecto bird food brand increases share

Flamingo Pet Products NV continued to lead other pet food in GBO terms in 2018 thanks to sales of the Perfecto brand of bird food. Perfecto is a locally manufactured brand, which is able to lead as its prices are competitive.

Thai Spring Day Co Ltd and Spectrum Brands Holdings Inc dominate fish food

Thai Spring Day Co Ltd continued to dominate sales of fish food in 2018 in GBO terms thanks to its Rose brand. Rose is widely known and visible, and consumers tend to buy products they are most familiar with.

Distribution focused on pet shops and supermarkets, but internet retailing is growing

Internet retailing is comparatively strong within other pet food as online stores tend to stock a wider variety of products to cater to the demand that exists in Egypt. However, pet shops continues to dominate sales as consumers appreciate the advice on offer and the fact that some other pets are on sale in local pet shops.

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