Other Pet Food in Egypt

PROSPECTS

Enhanced awareness of pet care set to stimulate small category of other pet food

The size of the other pet food category remains small in comparison to dog food and cat food. However, the importance and growth of other pet food is expected to increase over the forecast period, as the awareness of pet care becomes enhanced in Egyptian society and pet shops start selling different products for animals beyond just dogs and cats.

Online shopping options increase exposure of other animals as pets – particularly birds and fish

Online shopping options for other pet food will increase the exposure of promoting other animals as pets, along with driving further growth in the category. In particular, the light weights of products such as fish food and bird food lend themselves well to ordering online.

Per kilogramme sales of bird food competes strongly with packaged bird food, due to economy options

Bird food is increasingly becoming available in sales per kilogramme, as opposed to standard pack sizes. This is increasing competition between per kilogramme sales versus packaged bird food sales, as consumers can purchase smaller or larger economy packs as needed.

COMPETITIVE LANDSCAPE

Flamingo Pet Products continues to lead thanks to Perfecto bird food, but faces strong competition from unpackaged variants

Flamingo Pet Products NV continues to lead other pet food, thanks to its leading Perfecto brand. Flamingo Pet Products has a strong presence across pet stores and specialised online platforms, and is a locally manufactured brand which is able to offer competitive prices.

Mars Inc revamps its image to promote Trill bird food on the back of its strength in dog and cat food brands

Trill from Mars Inc is globally recognised as being synonymous with bird food, although the brand remains very small in Egypt, with no significant share. Mars Inc is a strong player in dog food with its Pedigree brand and cat food with its Whiskas brand, and is now trying to revamp its image across all pet food categories in order to strengthen its place overall in Egypt.

New player Pablo tipped as the one to watch in bird food

Although not yet strong enough in sales to be reflected in the data, a new bird food which is tipped to be the one to watch is Pablo, which recently became available in Egypt. Promoted as a super-premium bird food, offering different seed mixes which provide calcium and minerals, Pablo has a strong online presence, engages in special offers and takes part in promotional events in order to enhance its images.

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