Other Pet Food in Bulgaria

PROSPECTS

A rise in healthy, functional ingredients boost sales of premium products; however, some owners still choose to feed their pets food they prepare themselves

Owners feel more confident in buying different types of pets as information, education and facilities for other pets become commonplace

The other pet population will remain stagnate over the forecast period, as consumers increasingly opt to purchase cats and dogs, more aligned to the humanisation trend

Retail volume sales in other pet food are not expected to increase significantly over the forecast period since the other pet population is expected to witness a gradual decline. This will be due to the rising popularity of cats and dogs as pets, with these regarded as better companions.

COMPETITIVE LANDSCAPE

Other pet food is rarely available in modern grocery retailers, as private label offerings are sparse

Other pet food continues to see limited distribution through modern grocery retailers. Most modern grocery retailers prefer to focus on dog and cat food, as these are more popular, while there is only a marginal private label presence in other pet food - considered too small for investment.

Fish care is considered a specialist area by many competitors, with businesses offering specific fish products, food, equipment and maintenance

Vitakraft Pet Care leads the landscape, with high levels of awareness, consumer loyalty and wide distribution

Vitakraft Pet Care GmbH & Co KG continued to lead other pet food with its eponymous brand, which benefits from offering a wide selection of specialised food, especially for birds, small mammals and fish. Vitakraft benefits from broad distribution and strong brand awareness among pet owners.

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