Other pet food category is expected to continue recording stable but modest growth over the forecast period in value and volume terms. Volume growth will likely be mainly fuelled by demand for small mammal and fish food.
Small mammal food is expected to be the most dynamic area of other pet food over the forecast period, albeit with growth being slower than that seen during the review period. Growth is likely to be fuelled by a steady increase in the small mammal population, with Bulgarians becoming increasingly familiar with the benefits of keeping small mammals.
Vitakraft will likely continue to lead other pet food due to the brand’s wide variety of products and nutritional formulas which have been developed by veterinarians and tailored to the dietary needs of different pets. Furthermore, the brand is widely available through the most significant channels like pet shops, grocery retailers and online, which should contribute to the further consolidation of Vitakraft’s leadership.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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