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Other Pet Food in
Ireland

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Other pet population continues to decline in Ireland as dogs and cats are favoured

The overall population of other pets is expected to continue to fall in Ireland. Pet owners increasingly view pets as family members, which favours dogs and cats over, for instance, small mammals.

Exotic reptiles and tropical fish are profitable for retailers

Among other pets, reptiles are the most profitable, with exotic animals becoming increasingly popular. Knowledge about keeping reptiles, snakes in particular, has increased, and although these pets are still niche, there are now many more vets trained to look after exotic pets and people are learning more about them through social media.

Small mammals suit smaller living spaces

Increasing urbanisation in Ireland is reducing the sizes of living spaces. As people still wish to keep pets, small mammals such as rabbits, guinea pigs and hamsters are becoming increasingly popular.

COMPETITIVE LANDSCAPE
Mars Foods Ireland continues to lead with fish and bird food, followed by Supreme Petfoods with high-fibre nutrition for small mammals

Mars Foods Ireland continued to lead other pet food in 2018 thanks to well-established brands such as Aquarian and Trill in fish food and bird food, respectively. Tesco private label is also significant thanks to its strength in small mammal/reptile food.

Burgess focuses on premium, healthy, functional other pet food, whilst Tetra remains innovative

Burgess, which is owned by a British family, is an important brand in other pet food in Ireland, particularly its rabbit food varieties. They are high in fibre and fortified with vitamins and minerals to assist in rabbits’ eye health and coat/skin health.

Supermarkets leads distribution, but specialist pet stores become more important

As the popularity of other pets declines, the leading distribution channel supermarkets will likely offer fewer products, instead increasing its focus on dogs and cats, with pet shops and pet superstores becoming more important channels. Pet superstores will have an opportunity to provide a wider range of products, while independent pet retailers will most likely offer more niche products.

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Other Pet Food in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Pet Food in Ireland?
  • What are the major brands in Ireland?
  • How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Other Pet Food in Ireland - Category analysis

HEADLINES

PROSPECTS

Other pet population continues to decline in Ireland as dogs and cats are favoured
Exotic reptiles and tropical fish are profitable for retailers
Small mammals suit smaller living spaces

COMPETITIVE LANDSCAPE

Mars Foods Ireland continues to lead with fish and bird food, followed by Supreme Petfoods with high-fibre nutrition for small mammals
Burgess focuses on premium, healthy, functional other pet food, whilst Tetra remains innovative
Supermarkets leads distribution, but specialist pet stores become more important

CATEGORY INDICATORS

Table 1 Other Pet Population 2014-2019

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2014-2019
Table 3 Sales of Other Pet Food by Category: Value 2014-2019
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 6 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 7 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 9 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 11 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Steady value growth for pet care as pet humanisation leads to higher average spend
Human food fads continue to extend into pet food
Mars remains at the top but is challenged by smaller players with premium aspirations
Discounters and internet retailing in the spotlight
Pet humanisation trend to underlie continued growth of pet care

MARKET INDICATORS

Table 14 Pet Populations 2014-2019

MARKET DATA

Table 15 Sales of Pet Food by Category: Volume 2014-2019
Table 16 Sales of Pet Care by Category: Value 2014-2019
Table 17 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 18 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Pet Food: % Value 2014-2018
Table 20 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 24 Distribution of Pet Care by Format: % Value 2014-2019
Table 25 Distribution of Pet Care by Format and Category: % Value 2019
Table 26 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources