The other pet population will likely continue to increase with people appreciating the fact that it is generally easier and more affordable to keep smaller pets. With regard to small mammals owners are also increasingly treating them as family members and are thus willing to spend more on their food.
As a relatively small category, especially when compared to dog and cat food, other pet food still has substantial potential for improvements and innovation. Manufacturers will likely borrow already successful ideas from dog and cat food such as the addition of insect-based protein, environmental-friendly packaging, vegan properties and a focus on health-related features.
While private label has a relatively strong presence in dog and cat food it has a limited presence in other pet food. However, despite this, private label manufacturers are unlikely to invest in other pet food as it is perceived to have low profit margins, while pet owners have strong brand loyalty in this area.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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