Sales of other pet food are expected to decline over the forecast period in retail volume terms with category maturity and stagnation in the other pet population likely to limit growth opportunities. Continuing the trend seen during the pandemic, there is likely to be a growing preference for keeping dogs and cats over other types of pets, with these fitting better with the pet humanisation trend.
Rising rates of inflation and prevailing economic uncertainty in the wake of COVID-19 will likely encourage consumers to cut their spending. This could include cutting back on spending on other pet food, including switching to cheaper products and brands.
Given the limited return on investment, there is little incentive for companies offering other pet food in Ireland to invest in new product development, innovation and marketing, with this being unlikely to change over the forecast period as the other pet population stagnates. Instead, brands will likely focus on surviving the economic turmoil and expanding their presence through e-commerce.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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