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Country Report

Other Pet Food in

Other Pet Food in Ireland

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

All categories expected to continue to decline

Other pet food is expected to continue to decline in both volume and value terms at constant 2018 prices over the forecast period. This will be a consequence of the falling other pet population in Ireland.

Bird food records the poorest performance

All categories in other pet food registered a decline in 2017, with the heaviest drop seen in bird food, followed by fish food and then small mammal/reptile food. Increasing awareness about the environment and animal welfare is stopping millennials from adopting such pets.

Category could benefit from even a minimal amount of innovation

With Ireland being a relatively small market and other pet food being on a downward trajectory, the category is unlikely to see any significant new product development, with investment expected to be minimal from the major players. A similar trend is being seen across most other European countries.

COMPETITIVE LANDSCAPE

Specialist stores becoming more important

As the popularity of other pets declines, supermarkets and hypermarkets will likely offer fewer products, instead increasing their focus on dogs and cats, with pet stores becoming a more important channel for food for birds, fish, small mammals and reptiles. Pet superstores will have an opportunity to provide a wider range of products in other pet food, while independent pet retailers will offer more niche products.

Mars Foods Ireland continues to lead the category

Mars Foods Ireland continued to lead other pet food in 2017 thanks to well-established brands such as Aquarian and Trill in fish food and bird food, respectively. However, the Tesco private label led the category overall thanks to its strength in small mammal/reptile food.

From online communication to retailing

Online communication strategies will be key for dog and cat food but not so much other pet food. With increasing awareness about animal welfare, social media comment will likely have a negative impact on fish and bird ownership.

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Samples

Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in Ireland?
What are the major brands in Ireland?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in Ireland - Category analysis

HEADLINES

PROSPECTS

All categories expected to continue to decline

Bird food records the poorest performance

Category could benefit from even a minimal amount of innovation

COMPETITIVE LANDSCAPE

Specialist stores becoming more important

Mars Foods Ireland continues to lead the category

From online communication to retailing

CATEGORY INDICATORS

Table 1 Other Pet Population 2013-2018

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2013-2018
Table 3 Sales of Other Pet Food by Category: Value 2013-2018
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 6 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 7 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

2017 a challenging year for pet care in Ireland

Demand exists for both premium and economy offerings

Mars Foods Ireland remains the clear market leader

Modern grocery retailers remains the leading distribution channel but internet retailing slowly gaining ground

Pet humanisation trend will continue to support sales in key categories

MARKET INDICATORS

Table 13 Pet Populations 2013-2018

MARKET DATA

Table 14 Sales of Pet Food by Category: Volume 2013-2018
Table 15 Sales of Pet Care by Category: Value 2013-2018
Table 16 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 17 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Pet Food: % Value 2013-2017
Table 19 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 23 Distribution of Pet Care by Format: % Value 2013-2018
Table 24 Distribution of Pet Care by Format and Category: % Value 2018
Table 25 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Other Pet Food in Ireland

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Executive Summary

New Report Guarantee

PROSPECTS

All categories expected to continue to decline

Bird food records the poorest performance

Category could benefit from even a minimal amount of innovation

COMPETITIVE LANDSCAPE

Specialist stores becoming more important

Mars Foods Ireland continues to lead the category

From online communication to retailing

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Other Pet Food in Ireland - Category analysis

HEADLINES

PROSPECTS

All categories expected to continue to decline

Bird food records the poorest performance

Category could benefit from even a minimal amount of innovation

COMPETITIVE LANDSCAPE

Specialist stores becoming more important

Mars Foods Ireland continues to lead the category

From online communication to retailing

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

2017 a challenging year for pet care in Ireland

Demand exists for both premium and economy offerings

Mars Foods Ireland remains the clear market leader

Modern grocery retailers remains the leading distribution channel but internet retailing slowly gaining ground

Pet humanisation trend will continue to support sales in key categories

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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