Other Pet Food in Ireland

PROSPECTS

Small mammal population in Ireland set to increase

Although the overall population of other pets is expected to fall in Ireland over the forecast period, the small mammal population is likely to grow steadily. Pet owners increasingly view pets as family members, which favours dogs and cats over, for instance, fish.

Disease stems the popularity of rabbits

Rabbit haemorrhagic disease, which is fatal and affects both domestic and wild rabbits and hares, spread in Ireland in 2019. Even though it is not contagious to humans, it might have created a negative perception of small mammals, which led to steady growth in the population of rabbits, rather than a rapid expansion, which might have been expected given the current demographic trends and movement towards smaller living spaces, especially in urban areas.

Fish and bird food sales continue to decline

Sales of fish and bird food declined in 2020 as Irish consumers were not disposed to take on these types of pets, particularly fish. Both types of pets require relatively high maintenance and are less subject to the humanisation trend.

COMPETITIVE LANDSCAPE

Mars Foods Ireland continues to lead with fish and bird food, followed by Supreme Petfoods with high-fibre nutrition for small mammals

Mars Foods Ireland continued to lead other pet food in 2019 thanks to well-established brands such as Aquarian and Trill in fish food and bird food, respectively. Tesco private label is also significant thanks to its strength in small mammal/reptile food.

Tetra Werke performs well in fish food

Tetra is one of the best-selling brands in fish food due to its product innovation. Within the range, Tetra Prima is promoted as a complete food for fish, rich in carotenoids to promote a fish’s natural colour.

Supreme Petfoods strengthens its second position in other pet food

Demand for high-quality products also supported the strong performance of Supreme Petfoods in 2019. The company strengthened its overall second place in other pat food as a manufacturer and retailer.

Files are delivered directly into your account within a few minutes of purchase.