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Learn moreMay 2020
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Although the overall population of other pets is expected to fall in Ireland over the forecast period, the small mammal population is likely to grow steadily. Pet owners increasingly view pets as family members, which favours dogs and cats over, for instance, fish.
Rabbit haemorrhagic disease, which is fatal and affects both domestic and wild rabbits and hares, spread in Ireland in 2019. Even though it is not contagious to humans, it might have created a negative perception of small mammals, which led to steady growth in the population of rabbits, rather than a rapid expansion, which might have been expected given the current demographic trends and movement towards smaller living spaces, especially in urban areas.
Sales of fish and bird food declined in 2020 as Irish consumers were not disposed to take on these types of pets, particularly fish. Both types of pets require relatively high maintenance and are less subject to the humanisation trend.
Mars Foods Ireland continued to lead other pet food in 2019 thanks to well-established brands such as Aquarian and Trill in fish food and bird food, respectively. Tesco private label is also significant thanks to its strength in small mammal/reptile food.
Tetra is one of the best-selling brands in fish food due to its product innovation. Within the range, Tetra Prima is promoted as a complete food for fish, rich in carotenoids to promote a fish’s natural colour.
Demand for high-quality products also supported the strong performance of Supreme Petfoods in 2019. The company strengthened its overall second place in other pat food as a manufacturer and retailer.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in Ireland market research report includes:
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.