Other Pet Food in Chile

PROSPECTS

Demand for other pets remains niche

The ownership of other pets remains niche, compared with more traditional and popular dogs and cats. While the potential to adopt other pets is not widely known, an increase in adoptions is anticipated.

Education and specialisation show the way forward

The category continues to be restricted by the belief that small mammals and reptiles should be fed natural food. Nonetheless, there is growing understanding of the benefits of high-quality pellets to supplement and maintain pet health.

Category set to benefit from pet humanisation and premiumisation trends

While other pet food has traditionally lagged behind dog and cat food in terms of innovation and trends, significant leaps forward have been made in a short period of time. As consumers increasingly see other pets, as well as dogs and cats, as family members, they look to provide them with the best care and products.

COMPETITIVE LANDSCAPE

Limited brand offer in other pet food

The range of brands available varies in other pet food. Fish food is dominated by the international Sera and Tetra brands.

Distribution continues to see changes

As brands present in hypermarkets and supermarkets see reduced space for other pet food, distribution continues to migrate to pet shops, specifically specialised “other” pet stores. Along with cat-focused stores, other pet focused outlets have begun to appear, catering not only to fish and reptiles, but increasingly to small mammals.

Small mammal/reptile food experiences reorganisation

The arrival and growth of new brands in Chile has led to reorganisation and revitalisation for small mammal/reptile food. While Sociedad Importadora y Exportadora Caupolicán continues to lead through Canary Song, new premium brands like Hagen Chile’s Living World and Exoterra have carved out significant space in the market.

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