Other Pet Food in Canada

PROSPECTS

Neutral outlook for small mammal/reptile food as electrical gadgets capture children’s attention

Small mammal/reptile food continues to achieve the best performance among all types of other pet food, mainly because the population of small mammals and reptiles kept as pets is seeing a greater rate of increase, albeit still very marginal, than the populations of birds and fish kept by households. Small mammals, such as guinea pigs, rabbits, and rodents, have historically been traditionally popular entry-level pets for children.

Bird food sales set to continue declining as keeping pet birds is a niche pastime

Owning birds as pets remains a niche hobby in Canada among a low percentage of households. Exotic species with a longer lifespan are still in demand among bird lovers, even though such pets require high up-front costs as well as a great deal of attention and time.

Internet retailing sees rapid growth, albeit from a small base

As in dog and cat food, internet retailing is quickly gaining a bigger value share in other pet food as it takes off as a distribution channel in general and more operators have started to offer online other pet food sales. However, it lags behind the development rate seen in other categories within pet care.

COMPETITIVE LANDSCAPE

Other pet food remains fairly concentrated in the hands of a few large players

Other pet food has a fairly concentrated competitive environment. Tetra from Spectrum Brands Holdings Inc is the leading brand.

Pet specialist retailers dominate value sales as they stock other pets and offer expert advice

Pet shops and pet superstores play a much more important role in other pet food than they do in dog or cat food. They remain the major distribution channels for other pet food with a vast selection of product offerings, as well as supplies for other pets such as toys, hutches, aquariums, etc.

Humanisation is evident but premiumisation is just taking off

The pet humanisation trend, as seen in dog and cat food, is also influencing other pet food. Pet owners are able to pamper their companions with an array of snacks and treats.

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