Small mammal/reptile food continues to achieve the best performance among all types of other pet food, mainly because the population of small mammals and reptiles kept as pets is seeing a greater rate of increase, albeit still very marginal, than the populations of birds and fish kept by households. Small mammals, such as guinea pigs, rabbits, and rodents, have historically been traditionally popular entry-level pets for children.
Owning birds as pets remains a niche hobby in Canada among a low percentage of households. Exotic species with a longer lifespan are still in demand among bird lovers, even though such pets require high up-front costs as well as a great deal of attention and time.
As in dog and cat food, internet retailing is quickly gaining a bigger value share in other pet food as it takes off as a distribution channel in general and more operators have started to offer online other pet food sales. However, it lags behind the development rate seen in other categories within pet care.
Other pet food has a fairly concentrated competitive environment. Tetra from Spectrum Brands Holdings Inc is the leading brand.
Pet shops and pet superstores play a much more important role in other pet food than they do in dog or cat food. They remain the major distribution channels for other pet food with a vast selection of product offerings, as well as supplies for other pets such as toys, hutches, aquariums, etc.
The pet humanisation trend, as seen in dog and cat food, is also influencing other pet food. Pet owners are able to pamper their companions with an array of snacks and treats.
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This industry report originates from Passport, our Pet Care market research database.