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Learn moreMay 2020
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The major focus of the pet food industry is on dogs and cats, as keeping indoor birds, tropical and other fish, and small mammals, including guinea pigs, rabbits, ferrets and rodents, is not as popular as having a dog or a cat as a pet. Nevertheless, there is still interest amongst Canadians’ in these more unusual pets, leading to slow but stable retail volume and current value growth in other pet food in 2020.
The first category within other pet care which is expected to turn to volume decline in the forecast period is small mammal/reptile food. Small mammals such as guinea pigs, rabbits and rodents have historically been traditionally popular entry-level pets for children.
As in dog and cat food, e-commerce is rapidly gaining value share in the distribution of other pet food, as it takes off as a distribution channel in general, and as more operators have started to offer online sales of other pet food. However, in other pet food the share of e-commerce lags behind the shares seen in other pet care categories.
Other pet food has a fairly concentrated competitive environment, with the top three players accounting for more than half of sales in 2019. Tetra from Spectrum Brands Holdings remained the leading brand, although the company also has the 8-in-1 brand.
Pet shops and pet superstores play a much more important role in other pet food than they do in dog or cat food. They remain the major distribution channels for other pet food, with a vast selection of product offerings, as well as other supplies for other pets, such as toys, hutches and aquariums.
The pet humanisation trend seen in dog and cat food is also influencing other pet food, although to a lesser extent. Pet owners are able to pamper their companions with an array of snacks and treats.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.