Other Pet Food in Canada

PROSPECTS

Neutral outlook for small mammal/reptile food

Small mammal/reptile food recorded the better performance in other pet food in 2017. The small mammal population stayed relatively flat during the review period and is only expected to see marginal increases in coming years.

Bird food faces unpromising future

The bird population declined during the review period and is expected to continue declining over the forecast period. Raising pet birds is a niche hobby in Canada with only a low percentage of households owning pet birds.

Pet humanisation trend drives growth of treats in other pet food

The pet humanisation trend not only had a profound impact on dog and cat food but also influenced other pet food. More snacks and treats were available in Canada for other pet owners to pamper their companions.

COMPETITIVE LANDSCAPE

Pet speciality retailers dominate sales

Pet shops and pet superstores remained the major distribution channels for other pet food with a vast selection of product offerings. Pet speciality retailers offer not just pet food for birds, fish and small mammals/reptiles but also supplies such as toys, habitat starter kits, décor etc.

Other pet food remains highly concentrated

Other pet food remained very consolidated in 2017, with the top three players accounting for more than half of total value sales. Spectrum Brands Holdings remained the leading player in Canada, leveraging the manufacturing and distribution capabilities of its global pet supplies business.

Internet retailing lags behind in other pet food distribution

Internet sales of other pet food only accounted for marginal value sales in Canada, lagging behind its development in other pet care categories. Even though many other pet food products are already available for purchase online through major pet specialist retailers, total internet sales still remained small.

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