Executive Summary

Jun 2019
PROSPECTS
Neutral outlook for small mammal/reptile food as electrical gadgets capture children’s attention

Small mammal/reptile food continues to achieve the best performance among all types of other pet food, mainly because the population of small mammals and reptiles kept as pets is seeing a greater rate of increase, albeit still very marginal, than the populations of birds and fish kept by households. Small mammals, such as guinea pigs, rabbits, and rodents, have historically been traditionally popular entry-level pets for children.

Bird food sales set to continue declining as keeping pet birds is a niche pastime

Owning birds as pets remains a niche hobby in Canada among a low percentage of households. Exotic species with a longer lifespan are still in demand among bird lovers, even though such pets require high up-front costs as well as a great deal of attention and time.

Internet retailing sees rapid growth, albeit from a small base

As in dog and cat food, internet retailing is quickly gaining a bigger value share in other pet food as it takes off as a distribution channel in general and more operators have started to offer online other pet food sales. However, it lags behind the development rate seen in other categories within pet care.

COMPETITIVE LANDSCAPE
Other pet food remains fairly concentrated in the hands of a few large players

Other pet food has a fairly concentrated competitive environment. Tetra from Spectrum Brands Holdings Inc is the leading brand.

Pet specialist retailers dominate value sales as they stock other pets and offer expert advice

Pet shops and pet superstores play a much more important role in other pet food than they do in dog or cat food. They remain the major distribution channels for other pet food with a vast selection of product offerings, as well as supplies for other pets such as toys, hutches, aquariums, etc.

Humanisation is evident but premiumisation is just taking off

The pet humanisation trend, as seen in dog and cat food, is also influencing other pet food. Pet owners are able to pamper their companions with an array of snacks and treats.

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Other Pet Food in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Pet Food in Canada?
  • What are the major brands in Canada?
  • How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Other Pet Food in Canada - Category analysis

HEADLINES

PROSPECTS

Neutral outlook for small mammal/reptile food as electrical gadgets capture children’s attention
Bird food sales set to continue declining as keeping pet birds is a niche pastime
Internet retailing sees rapid growth, albeit from a small base

COMPETITIVE LANDSCAPE

Other pet food remains fairly concentrated in the hands of a few large players
Pet specialist retailers dominate value sales as they stock other pets and offer expert advice
Humanisation is evident but premiumisation is just taking off

CATEGORY INDICATORS

Table 1 Other Pet Population 2014-2019

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2014-2019
Table 3 Sales of Other Pet Food by Category: Value 2014-2019
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 6 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 7 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 9 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 11 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Premiumisation and humanisation continue to characterise pet care
Premium pet food performs well, benefitting from owners’ concerns for their pets’ health
Natural, organic and Canadian brands gain popularity
Internet retailing takes significant share from modern grocery retailers, whilst pet specialist retailers continue to lead and diversify
Steady growth forecast for pet care through new product innovation and trading up to premium products by pet owners

MARKET INDICATORS

Table 14 Pet Populations 2014-2019

MARKET DATA

Table 15 Sales of Pet Food by Category: Volume 2014-2019
Table 16 Sales of Pet Care by Category: Value 2014-2019
Table 17 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 18 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Pet Food: % Value 2014-2018
Table 20 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 24 Distribution of Pet Care by Format: % Value 2014-2019
Table 25 Distribution of Pet Care by Format and Category: % Value 2019
Table 26 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources