Competitive Landscape
Leading Brands Strengthen Positions through Private Label and Innovation
Other pet food in Austria remains relatively concentrated, with a few established manufacturers holding strong positions in 2025, that are expected to persist through 2026. Fressnapf Handels GmbH led in 2025, with its share rising steadily from 20% in 2021 to 27% in 2025, a clear indication of growing consumer preference and loyalty.
Private Label Growth and Innovation Create Competitive Opportunities
The growth of private label products, particularly Multifit under Fressnapf, represents a key competitive opportunity shaping the market dynamics in 2026. Multifit’s success in expanding its share signals increasing consumer acceptance of private label alternatives that offer value and quality, putting pressure on branded competitors to innovate and differentiate.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Austria?
- Which are the leading brands in Other Pet Food in Austria?
- How are products distributed in Other Pet Food in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Austria - Category analysis
Key Data Insights
Selective Trading up Supports Moderate Value Growth Despite Low Volume Increase
Selective Trading up Supports Moderate Value Growth Despite Low Volume Increase
Small Mammal/Reptile Food Leads Volumes with Functional and Convenience Appeal
Vitakraft and Multifit Lead Health- and Sustainability-Driven Product Innovations
Urban Pet Owners to Drive Steady Growth through Selective Premiumisation
Small Mammal/Reptile Food Will Continue to Lead Growth as Consumers Seek Premium Solutions
Manufacturers to Embrace Sustainability and Innovation to Capture Discerning Consumers
Leading Brands Strengthen Positions through Private Label and Innovation
Private Label Growth and Innovation Create Competitive Opportunities
Pet Shops and Superstores Maintains Dominance with Specialist Appeal
Pet Care in Austria - Industry Overview
Premiumisation Drives Value Growth Despite Economic Headwinds
Key Data Insights
Premiumisation Drives Value Growth Despite Economic Headwinds
Dog Food Innovation Captures Consumer Interest with Functional and Fresh Options
Health and Wellness, Premiumisation and Sustainability Impact Pet Care
Pet Owners Will Prioritise Premiumisation and Health, Driving Steady Growth
Cat Food to Remain Largest in Value Terms While Dog Food Will Lead Value Growth with Fresh Innovation
Sustainability and Ai Innovation to Reshape Pet Care Business Strategies
Leading Manufacturers and Retailers Reshape Landscape through Health Focus
Fressnapf Drives Specialist Retailers to Top Position with Loyal Customers
Retail E-Commerce Continues to Grow, with Specialists Enhancing Convenience and Trust
Peturo Drives Health-Focused Innovation with Functional Products
Premium Nutrition From Smoothiedog to Support Dogs' Immune Health
Innovation and Growth Driven by Sustainability
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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