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Learn moreMay 2020
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Other pet food saw a decline in volume terms though a rise in current value over 2019-2020. Though small mammals remain popular pets in Austria, ownership of them continued to decrease, particularly in the case of guinea pigs.
Austrian pet owners continue to show an increasing desire to provide their pets with the best available nutrition, seeking out products which cater to specific dietary needs. There is a rising demand for pet food that boast value-added benefits, improved functionality and natural ingredients.
The shift towards prepared food continues in other pet food. Though owners often supplement their pets’ diets with fresh food, this tendency is steadily declining.
Vitakraft H Wührmann KG maintained its leading position in other pet food in Austria in 2019, with its Vitakraft brand leading bird food and small mammal/reptile food, as well as coming third fish food and leading other pet food overall. Vitakraft H Wührmann’s leadership is comfortable and highly likely to continue over the forecast period, thanks to regular new product developments and continuous expansion of its product range.
Pet superstores accounted for the highest proportion of sales of other pet food in 2019 and was some way ahead of the competition. Supermarkets and pet shops came in second and third, respectively.
Private label remains active in other pet food, with retailers placing an increasing emphasis on their private label lines at the cost of branded products. Regular promotions attract a substantial share of consumers to private label products, many of whom remain loyal customers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.