Other Pet Food in Austria

PROSPECTS

Other pet food sales expected to decline in volume terms

Other pet food continued to stagnate in volume terms but grow in current value terms at the end of the review period. In the forecast period other pet food is expected to record slight annual declines in volume terms, with bird food sales on a consistent downward trend as the bird population continues to decline.

Nutrition matters

Consumers continue to show an increasing tendency to provide their pets with the best nutrition, therefore products tailored for the specific needs of their pets continue to play a vital role in their purchase choices. Consumers are increasingly demanding products that enhance nutritional values to provide the best quality for their pets.

Limited availability in retail affect sales

In other pet food, the shift toward prepared food continues to be seen. Even though pet owners like to support the healthy diet of their pets with fresh food as well, this tendency is steadily declining.

COMPETITIVE LANDSCAPE

Vitakraft H Wührmann continues to lead other pet food

Vitakraft H Wührmann KG remained the leading player in other pet food in 2018. Vitakraft H Wührmann KG will continue leading other pet food over the forecast period mainly due to new product developments and widening its range.

The role of superstores is growing

Pet shops and superstores like Fressnapf and Futterhaus are expected see the best development over the forecast period. The pet superstores channel continues to lead in other pet food, followed by supermarkets and pet shops.

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