2020 and 2021 have been years when Austrians spent significantly more time at home. Due to the Austrian government's contact restrictions and the reduced leisure and cultural activities undertaken over several months, more leisure time was spent indoors.
Many Austrians still want to provide their pets with high-quality and nutritious food, for which they are increasingly turning to premium products. To provide this to owners, producers are offering more products that do not contain unhealthy ingredients such as artificial colourings, flavourings and preservatives.
Due to the change in everyday behaviour caused by the pandemic, the purchasing behaviour of many Austrians also changed. The overall trend was that weekly shopping baskets at the supermarket became larger.
In recent years, Austrians have increasingly turned to higher-priced pet food. It is to be expected that this premiumisation trend will continue in the following years, as the increased demand for quality goes hand in hand with increased health awareness of one's own pets.
Isolation at home has led some Austrians to consider buying a pet. This has increased the number of birds and small mammals purchased.
Especially in the field of fish food, there is also a trend towards looking at the health of the fish, but for aquarium owners, appearance still plays an important role in the choice of food. Therefore, there are often ingredients in the feed that provide strong colours for the fish.
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This report originates from Passport, our Other Pet Food research and analysis database.
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