Other Pet Food in Austria

PROSPECTS

Other pet food faces rough times ahead

Other pet food stagnated in volume terms during the review period but registered a significantly positive CAGR in current value terms and marginal CAGR at constant 2018 prices. But the outlook is poorer for the forecast period with a significantly negative CAGR in volume terms and also marginally negative value CAGR at constant 2018 prices.

Key pet populations are set to decline

Small mammal/reptile food was the largest category in other pet food in Austria in 2017 accounting for almost half of total value sales which is not expected to change significantly during the forecast period. After a long period of growth, the overall population of small mammals/reptiles was affected by a downward trend towards the end of the review period.

There is limited availability of other pet food in Austria

Outside pet shops and pet superstores, the availability of small mammal food and fish food but particularly of bird food continued to decrease in the review period in Austria. This favoured particularly pet superstores such as Fressnapf and Futterhaus.

COMPETITIVE LANDSCAPE

Vitakraft H Wührmann benefits from all-round competency

Vitakraft H Wührmann KG led other pet food in Austria in 2017, with one quarter of value sales and only very slight losses during the review period. Its Vitakraft brand was the only one with a presence in all other pet food categories and held a leading position in small mammal/reptile food and bird food.

After recent fluctuations, private label is set to grow

In overall other pet food, private label held almost one third of value sales in 2017 in Austria, slightly down over the review period. In the forecast period, however, private label is expected to gain notable sales share.

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