Other Pet Food in Greece

PROSPECTS

Decline in sales reflects falling popularity of other pets

Other pet food in Greece continued to struggle in 2020, with all categories registering a further decline in both retail volume and current value terms. Over the review period declines were registered in the bird and reptile pet populations.

Falling populations and home-made food impacts on sales of prepared foods for birds and small mammals

The bird population in Greece continued to fall slowly over the review period, leading to a heavier decline in bird food in 2020 compared to the previous two years. However, keeping pigeons is becoming a more popular pastime because they can be trained, and pigeon food is also easy to access.

Relative lack of premiumisation in other pet food reflects more specialised demand

Premiumisation has been slow to emerge in other pet food in Greece. In fish food, for example, each species of fish requires different food.

COMPETITIVE LANDSCAPE

Leaders disturbed by rise of Astron Chemicals Hellas in fish food

The overall competitive landscape in other pet food remained relatively stable in 2019. Pet Line remained the leader, closely followed by Georgiadis & Co.

Brit finds niche in super-premium rabbit food

Rabbit food shows a polarisation between economy (plain) and super-premium varieties. The Czech-based Brit brand, already a player in more specialised pet foods in Greece, has a brand of super-premium rabbit food with added nutrients for rabbit health.

Small mammals maintain universal appeal and provide scope for product variety

The small mammal population has remained static for a number of years, against a declining trend for birds and reptiles. This can be attributed to the universal appeal of small mammals among children (and parents).

Files are delivered directly into your account within a few minutes of purchase.