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Learn moreMay 2020
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Other pet food in Greece continued to struggle in 2020, with all categories registering a further decline in both retail volume and current value terms. Over the review period declines were registered in the bird and reptile pet populations.
The bird population in Greece continued to fall slowly over the review period, leading to a heavier decline in bird food in 2020 compared to the previous two years. However, keeping pigeons is becoming a more popular pastime because they can be trained, and pigeon food is also easy to access.
Premiumisation has been slow to emerge in other pet food in Greece. In fish food, for example, each species of fish requires different food.
The overall competitive landscape in other pet food remained relatively stable in 2019. Pet Line remained the leader, closely followed by Georgiadis & Co.
Rabbit food shows a polarisation between economy (plain) and super-premium varieties. The Czech-based Brit brand, already a player in more specialised pet foods in Greece, has a brand of super-premium rabbit food with added nutrients for rabbit health.
The small mammal population has remained static for a number of years, against a declining trend for birds and reptiles. This can be attributed to the universal appeal of small mammals among children (and parents).
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Greece with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.