Other Pet Food in the Czech Republic

PROSPECTS

Very moderate volume growth seen in other pet food

Whilst the dog and cat population continued to grow during 2017, as more Czech consumers kept these types of animal as pets, other pets suffered as a result and their population remained stable. Within other pets, the fish population and bird population declined, whilst the small mammals/reptiles population increased slightly during 2017.

Value growth will be weak but positive as Czechs embrace opportunities to offer their pets healthier food

Volume sales of other pet food are expected to remain stagnant whilst retail value sales will post a slightly more positive CAGR at constant 2018 prices over the forecast period. Much of this slow development will stem from slow growth in the other pet population in the country, with the bird and fish population dropping and small mammals/reptiles only experiencing marginal growth in numbers.

Small mammals remain popular amongst Czech households

Small mammal/reptile food performed the best within other pet food in 2017. Small mammals remained popular mainly amongst families with children and younger generations as small mammals are less demanding than dogs and cats and the offer of them is wide – ranging from small, long and furry rabbits to dwarf hamsters.

COMPETITIVE LANDSCAPE

Vitakraft Chovex maintains its leadership

No major shifts were visible in the competitive landscape of other pet food in 2017. Vitakraft Chovex retained its leading position in bird food and small mammals/reptile food, whilst maintaining a strong position in fish food.

Domestic companies maintain solid positions

Amongst the other successful players within other pet food were domestic companies Avicentra, Granum, Agrochovex and Jindrich Sip-Chovprodej. They competed successfully with their well-established brands.

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