Other Pet Food in the Czech Republic

PROSPECTS

Natural ingredients and specific functional benefits are desired

Other pet care is posting value sales growth that comfortably exceeds volume growth, reflecting increasing purchases of better-quality products. More pet owners are seeking the best possible care for their pets and are focusing more on pet food with healthy and natural ingredients, with a greater emphasis being placed on functional formulations.

Preference for cats and dogs hinders other pet food

In 2019, there was only a small increase in other pet food volume sales, mirroring the slight increase in the other pet population in the country. The number of other pets rose considerably more slowly in comparison to the dog and cat population, with many Czechs preferring to own a dog and/or a cat than a bird, fish or small mammal or reptile.

Small mammal/reptile food boosted by popularity of rabbits and hamsters

Small mammal/reptile food was again the best-performing category within other pet food over 2018-2019. The population of small mammals/reptiles rose slightly in the year growing, and small mammals, representing the bulk of this pet population, remain popular mainly among families with children and the younger generation.

COMPETITIVE LANDSCAPE

Vitakraft Chovex benefits from innovative premium launches

Vitakraft Chovex again led sales of other pet food in 2018, thanks to its leadership in bird food and small mammal/reptile food as well as its strong ranking in fish food. In bird food, it bolstered its position significantly in 2018 due to the very successful launch of premium line Vitakraft Vita Garden, which includes a seed protein mix and dumplings with insects.

Range of local players maintain a solid foothold in other pet food

Domestic companies performed solidly in other pet food during 2018. These included Agrochovex and Avicentra sro in bird food, Placek in fish food, and Granum and Agrochovex in small mammal/reptile food.

Dm-Drogerie expands private label range

Private label products in other pet food are gaining wider interest from consumers. Although private label’s overall value share remains small, new products are being launched such as Dein Bestes Naturverliebt by dm-Drogerie Markt in drugstores/parapharmacies.

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