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Country Report

Other Pet Food in

Other Pet Food in Belgium

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth in small mammal ownership continues to rise, and owners increasingly reach for healthy, natural treats for hamsters, rabbits and guinea pigs

The humanisation trend is rising in other pet food, with premium products offering natural ingredients, grain-free food and high-fibre food options

Growing urbanisation results in a rise of cost-efficient, easy to manage pets such as smaller mammals and reptiles

COMPETITIVE LANDSCAPE

Although Vitakraft leads, the landscape is highly fractured, with only a small amount of players catering to different species

The majority of purchases for other pet food are made at supermarkets, pet superstores and pet shops, as online is used for specialist products and advice

The majority of fish, bird and small mammal food is purchased traditionally purchased at supermarkets, pet shops and superstores. These retailers are not focused on developing their own private labels, as volume sales in other pet food is low, so retailers tend to focus on more lucrative areas such as cat or dog food.

Private label is weaker in other pet food, as retailers focus on lucrative areas such as cat and dog food

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Samples

Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in Belgium?
What are the major brands in Belgium?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in Belgium - Category analysis

HEADLINES

PROSPECTS

Growth in small mammal ownership continues to rise, and owners increasingly reach for healthy, natural treats for hamsters, rabbits and guinea pigs

The humanisation trend is rising in other pet food, with premium products offering natural ingredients, grain-free food and high-fibre food options

Growing urbanisation results in a rise of cost-efficient, easy to manage pets such as smaller mammals and reptiles

COMPETITIVE LANDSCAPE

Although Vitakraft leads, the landscape is highly fractured, with only a small amount of players catering to different species

The majority of purchases for other pet food are made at supermarkets, pet superstores and pet shops, as online is used for specialist products and advice

Private label is weaker in other pet food, as retailers focus on lucrative areas such as cat and dog food

CATEGORY INDICATORS

Table 1 Other Pet Population 2015-2020

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2015-2020
Table 3 Sales of Other Pet Food by Category: Value 2015-2020
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 6 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 7 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 9 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 11 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

Premiumisation boosts value sales in pet care, however, growing urbanisation and the rise in ownership of smaller pets, impacts volume sales

Humanisation, health and wellness and premiumisation shape the pet care landscape in 2020

International players continue to lead the landscape, however, Mars Belgium and Nestlé Purina PetCare struggle against the rise of premiumisation

E-commerce continues to increase; however, supermarkets and pet superstores are still the most popular places to purchase pet care

Increased spending on premium food, treats, accessories, and sustainable, eco-friendly pet care products, will boost growth over the forecast period

MARKET INDICATORS

Table 14 Pet Populations 2015-2020

MARKET DATA

Table 15 Sales of Pet Food by Category: Volume 2015-2020
Table 16 Sales of Pet Care by Category: Value 2015-2020
Table 17 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 18 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Pet Food: % Value 2015-2019
Table 20 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 24 Distribution of Pet Care by Format: % Value 2015-2020
Table 25 Distribution of Pet Care by Format and Category: % Value 2020
Table 26 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Other Pet Food in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth in small mammal ownership continues to rise, and owners increasingly reach for healthy, natural treats for hamsters, rabbits and guinea pigs

The humanisation trend is rising in other pet food, with premium products offering natural ingredients, grain-free food and high-fibre food options

Growing urbanisation results in a rise of cost-efficient, easy to manage pets such as smaller mammals and reptiles

COMPETITIVE LANDSCAPE

Although Vitakraft leads, the landscape is highly fractured, with only a small amount of players catering to different species

The majority of purchases for other pet food are made at supermarkets, pet superstores and pet shops, as online is used for specialist products and advice

Private label is weaker in other pet food, as retailers focus on lucrative areas such as cat and dog food

Samples

Overview

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Table of Contents

Other Pet Food in Belgium - Category analysis

HEADLINES

PROSPECTS

Growth in small mammal ownership continues to rise, and owners increasingly reach for healthy, natural treats for hamsters, rabbits and guinea pigs

The humanisation trend is rising in other pet food, with premium products offering natural ingredients, grain-free food and high-fibre food options

Growing urbanisation results in a rise of cost-efficient, easy to manage pets such as smaller mammals and reptiles

COMPETITIVE LANDSCAPE

Although Vitakraft leads, the landscape is highly fractured, with only a small amount of players catering to different species

The majority of purchases for other pet food are made at supermarkets, pet superstores and pet shops, as online is used for specialist products and advice

Private label is weaker in other pet food, as retailers focus on lucrative areas such as cat and dog food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

Premiumisation boosts value sales in pet care, however, growing urbanisation and the rise in ownership of smaller pets, impacts volume sales

Humanisation, health and wellness and premiumisation shape the pet care landscape in 2020

International players continue to lead the landscape, however, Mars Belgium and Nestlé Purina PetCare struggle against the rise of premiumisation

E-commerce continues to increase; however, supermarkets and pet superstores are still the most popular places to purchase pet care

Increased spending on premium food, treats, accessories, and sustainable, eco-friendly pet care products, will boost growth over the forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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