Competitive Landscape
Leading Manufacturers Strengthen Positions as Private Label Loses Ground
Other pet food in Belgium remained moderately concentrated in 2025, with the leading manufacturers maintaining significant shares and the category showing little sign of fragmentation over recent years. Vitakraft SA NV held the largest value share of 19% in 2025, while Versele-Laga NV followed with a firm 12% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Belgium?
- Which are the leading brands in Other Pet Food in Belgium?
- How are products distributed in Other Pet Food in Belgium?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Belgium - Category analysis
Key Data Insights
Other Pet Food Summary
Premium Mix Drives Modest Value Growth Amid Stable Volumes
Small Mammal/Reptile Food Leads Volume with Steady Growth From Premiumisation
Versele-Laga’S Pack Size Strategy and Acquisitions Protect Value Amid Volume Moderation
Premium Species-Specific Nutrition and Omnichannel Growth to Shape Future Demand
Small Mammal/Reptile Food to Continue to Drive Overall Demand
Regulation, Sustainability and Digital Innovation to Drive Business Strategies and Consumer Engagement
Leading Manufacturers Strengthen Positions as Private Label Loses Ground
Supermarkets Leads as E-Commerce Expands Specialist Access
Retail E-Commerce Unlocks Niche Product Availability and Convenience
Pet Care in Belgium - Industry Overview
2026 Developments
Key Data Insights
Belgian Pet Owners Prioritise Premium Options Amid Pricing Pressures
Proactive Health Management and Emotional Wellness Drive Category Growth
Digital Platforms and Veterinary Advice Reshape Distribution Channels
Premium and Health-Led Products to Drive Selective Spending Growth
Cat Food to Maintain Market Leadership through Tailored Nutrition
Specialist and Digital Channels Set to Reshape Consumer Engagement and Loyalty
Leading Players Reinforce Positions Amid Modest Share Shifts
Supermarkets Retains Lead, While Specialists Capture Premium Demand
Digital Platforms Transform Pet Care Shopping Experiences
Drivers of New Product Development
Recent Advancements in Pet Care Offerings
Commercial Implications of Evolving Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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