During the COVID-19 lockdown, consumers were keen to buy or adopt animals as they had more time spent at home to care for them and viewed them as a source of companionship. This included many people buying or adopting animals for the first time.
Despite small pets being the most popular pets to purchase in lockdown, the interest in reptiles and fish remains in 2021. These animals can be particularly popular for first time pet owners as they take up less space and typically need less maintenance than other types of pets.
The share of private label remained weaker in other pet food than in dog and cat food in 2020. This can be attributed to the fact that private label players are increasingly focusing on premium areas in dog and cat food to grow their current value share, with other pet food seen as a less lucrative investment.
Over the forecast period, Vitakraft is expected to continue leading the landscape for bird food, as well as remaining the overall category leader. The player is active in multiple areas, including fish food and small mammal food as well as in bird food.
Despite the possible decrease of income as the economic impact of COVID-19 lingers, pet owners will try to provide the best care for their animals, with many consumers perceiving their pets as valued family members. This is part of the humanisation trend and will continue to affect the category as consumers seek to dedicate their budget to buying naturally healthy meals and indulgent treats for their pets.
In line with the growing demand for smaller dog breeds, small mammals are rising in popularity in Belgium.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This report originates from Passport, our Other Pet Food research and analysis database.
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