Other Pet Food in Switzerland

PROSPECTS

Trend for exotic pets expected to persist

There has been a small but noticeable trends towards exotic pets such as ornamental fish and animals such as snakes, geckos, turtles and toads in the preceding years, and this is expected to continue over the forecast period. In addition to the fascination they generate in the Swiss market where such pets have not traditionally been kept, these animals need only small spaces, limited care and are cheaper to maintain than cats and dogs.

Fish food set to record the best performance

Urban lifestyles will continue to impact Swiss people’s decisions regarding pets over the following years and fish are likely to experience greater demand. Indeed, smaller apartments, lack of time and limited requirements in terms of maintenance will motivate more Swiss households to opt for pet fish.

Negative outlook for other pet food

A fascination with exotic pets is anticipated to continue among certain consumers while pet fish will likely remain an important trend because they require minimal attention but help their owners de-stress and relax after a long work day. With the exception of the bird population, which is expected to decline both because Swiss people are increasingly reluctant to lock up birds in cages and because of the potential diseases transmitted through birds to humans, the other pet population is expected to grow albeit moderately.

COMPETITIVE LANDSCAPE

Vitakraft Schweiz AG to lead value sales in other pet food

Vitakraft will continue to enjoy high consumer recognition in other pet food in Switzerland, specifically in bird food. Its leading position in bird food is attributable to the lack of leading multinationals in the subcategory.

Private label expected to lose share

Over the review period, private label value share in other pet food experienced steady decline as consumer preference shifted to premium brands. Private label products offered by retailers such as Migros, Coop and Fressnapf are expected to continue losing share over the forecast period partly because those players retail a limited product range of other pet food products compared to the extensive, value-added product ranges of the leading brands.

Supermarkets and pet superstores expected to dominate other pet food at the expense of pet shops

With respect to the distribution of other pet food products, the current retailing channels are not expected to see significant shifts. Supermarkets will likely remain the most important sales channel for other pet food, with this largely due to the strength of Migros and Coop in Swiss retailing in general.

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