There will be a marginal decline in retail constant value sales of other pet food over the course of the forecast period, with bird food the main driver of this. Most local consumers will continue to favour cats and dogs over such pets as fish, birds, small mammals and reptiles, as they seek pets that are easy to bond with humanise.
Vitakraft Schweiz continued to lead other pet food in value share terms in 2021, and it is unlikely to be overtaken during the forecast period. The company remained the leading player in bird and small mammal/reptile food and ranked fourth in fish food.
Supermarkets, pet superstores and pet shops are set to remain the key distribution channels for other pet food over the forecast period. Supermarkets benefits from relatively wide and expanding ranges, including more affordable private label lines.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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