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Country Report

Other Pet Food in

Other Pet Food in Switzerland

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Trend for exotic pets expected to persist

There has been a small but noticeable trends towards exotic pets such as ornamental fish and animals such as snakes, geckos, turtles and toads in the preceding years, and this is expected to continue over the forecast period. In addition to the fascination they generate in the Swiss market where such pets have not traditionally been kept, these animals need only small spaces, limited care and are cheaper to maintain than cats and dogs.

Fish food set to record the best performance

Urban lifestyles will continue to impact Swiss people’s decisions regarding pets over the following years and fish are likely to experience greater demand. Indeed, smaller apartments, lack of time and limited requirements in terms of maintenance will motivate more Swiss households to opt for pet fish.

Negative outlook for other pet food

A fascination with exotic pets is anticipated to continue among certain consumers while pet fish will likely remain an important trend because they require minimal attention but help their owners de-stress and relax after a long work day. With the exception of the bird population, which is expected to decline both because Swiss people are increasingly reluctant to lock up birds in cages and because of the potential diseases transmitted through birds to humans, the other pet population is expected to grow albeit moderately.

COMPETITIVE LANDSCAPE

Vitakraft Schweiz AG to lead value sales in other pet food

Vitakraft will continue to enjoy high consumer recognition in other pet food in Switzerland, specifically in bird food. Its leading position in bird food is attributable to the lack of leading multinationals in the subcategory.

Private label expected to lose share

Over the review period, private label value share in other pet food experienced steady decline as consumer preference shifted to premium brands. Private label products offered by retailers such as Migros, Coop and Fressnapf are expected to continue losing share over the forecast period partly because those players retail a limited product range of other pet food products compared to the extensive, value-added product ranges of the leading brands.

Supermarkets and pet superstores expected to dominate other pet food at the expense of pet shops

With respect to the distribution of other pet food products, the current retailing channels are not expected to see significant shifts. Supermarkets will likely remain the most important sales channel for other pet food, with this largely due to the strength of Migros and Coop in Swiss retailing in general.

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Samples

Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in Switzerland?
What are the major brands in Switzerland?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Trend for exotic pets expected to persist

Fish food set to record the best performance

Negative outlook for other pet food

COMPETITIVE LANDSCAPE

Vitakraft Schweiz AG to lead value sales in other pet food

Private label expected to lose share

Supermarkets and pet superstores expected to dominate other pet food at the expense of pet shops

CATEGORY INDICATORS

Table 1 Other Pet Population 2013-2018

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2013-2018
Table 3 Sales of Other Pet Food by Category: Value 2013-2018
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 6 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 7 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Marginally positive value sales in a highly competitive environment

Health and wellness – an opportunity for the pet care industry

Multinationals dominate pet care in Swiss market

Traditional channels challenged by internet retailing

Positive outlook over the forecast period

MARKET INDICATORS

Table 13 Pet Populations 2013-2018

MARKET DATA

Table 14 Sales of Pet Food by Category: Volume 2013-2018
Table 15 Sales of Pet Care by Category: Value 2013-2018
Table 16 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 17 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Pet Food: % Value 2013-2017
Table 19 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 23 Distribution of Pet Care by Format: % Value 2013-2018
Table 24 Distribution of Pet Care by Format and Category: % Value 2018
Table 25 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Other Pet Food in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Trend for exotic pets expected to persist

Fish food set to record the best performance

Negative outlook for other pet food

COMPETITIVE LANDSCAPE

Vitakraft Schweiz AG to lead value sales in other pet food

Private label expected to lose share

Supermarkets and pet superstores expected to dominate other pet food at the expense of pet shops

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Other Pet Food in Switzerland - Category analysis

HEADLINES

PROSPECTS

Trend for exotic pets expected to persist

Fish food set to record the best performance

Negative outlook for other pet food

COMPETITIVE LANDSCAPE

Vitakraft Schweiz AG to lead value sales in other pet food

Private label expected to lose share

Supermarkets and pet superstores expected to dominate other pet food at the expense of pet shops

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Marginally positive value sales in a highly competitive environment

Health and wellness – an opportunity for the pet care industry

Multinationals dominate pet care in Swiss market

Traditional channels challenged by internet retailing

Positive outlook over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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