The small mammal/reptile population declined throughout the review period and into 2021 but, the populations of both birds and fish have continued to grow with fish being the most popular other pets. During 2020 and the first quarter of 2021 many people bought fish as they craved interaction and comfort thanks to home seclusion measures and lockdowns and these pets benefit from being viewed as relatively easy to care for and can be cost effective to keep.
Tetra GmbH recorded exceptionally strong retail value growth over the review period to extend its lead in other pet food in 2020. The company’s main focus is on fish food, although it also holds a respectable share of small mammal/reptile food.
Fish food is witnessing an increase in fish food brands containing a high content of natural components such as krill, algae, and protozoa. In addition, more specialized fish food designed for a specific or several species of fish are becoming more popular than the standard fish food suitable for all types of fish.
As in dog and cat food, the premiumisation trend continues to be evident in other pet food in 2021, reflecting the general trend of wishing to provide pets with higher-quality nutrition and also greater indulgence. Despite often being small in size, keeping other pets can be an expensive undertaking due to the specialist equipment which is needed, such as aquariums and cages.
Price differentiation and more clear positioning will stand local brands in good stead during the forecast period. As local brands expand their product assortment with more premium rebranded packaging and additional value of their products, they will satisfy the most demanding buyers and be able to compete with the increasing number of imported other pet food brands.
Fish food is evolving and snacks and food that allows for interaction with owners is becoming more popular, with this trend likely to gain momentum during the forecast period. For example, fish food in the form of adhesive tablets that allows owners to monitor the feeding process in addition to interacting with the fish or fish food in a gel form that mimics the natural feeding process, as well as innovative fish food that allows the owner to go away for a weekend or on holiday is also gaining popularity.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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