Other Pet Food in the Philippines

PROSPECTS

Fish food dictates the performance of overall other pet food

The growth of other pet food in 2017 in both value and volume terms was on a par with that in 2016. Fish food, which is the biggest category in value and volume terms, will be the main source of slowdown as some fish species such as goldfish easily die when overfed.

Interest develops in rabbits as pets

Although rabbits have long been common as small mammals kept as household pets, more attention is being drawn to them due to the opening of rabbit cafés such as MM’s Bunny Café in Bacolod City. Information on how to properly care for rabbits is also emerging such as that seen through Facebook pages, Rabbit Awareness Philippines and Save Rabbits PH.

Bird flu affects avian species kept as pets

Bird flu affects not only the supply of poultry used in food production, but also avian species kept as household pets. When the Department of Agriculture imposed a ban on the importation of poultry products in the first quarter of 2017, it also covered birds kept as household pets such as parrots.

COMPETITIVE LANDSCAPE

Spectrum Brands ranks first in other pet food

Spectrum Brands Holdings Inc continued to rank first in other pet food in 2017. Its leadership is derived from its brand, Tetra, which is the biggest brand of fish food.

Other pet food remains fragmented

Small brands collectively dominated the value sales of other pet food in 2017, in the relatively fragmented competitive landscape. The combined value share of key multinational companies, meanwhile, is bigger than that of their domestic counterparts.

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