Other pet food is set to see a return to slow and stable growth in retail volume terms throughout the forecast period, along with stronger current value growth as prices continue to rise. As the impact of the pandemic fades, consumers are likely to be more willing to spend to look after their other pets.
Fish food has seen the strong lead of the major brand Sakura for several decades, driven by its high brand loyalty, and it is a top-of-mind brand amongst Thai people. It also offers breed-specific products, such as those specifically for koi, betta and goldfish.
After a long period of depressive economy, several brands offering food for pets beyond fish and bird food have given new impetus to their businesses, with new product innovations in terms of packaging and ingredients development. The Oxbow brand, a brand of rabbit food, has repackaged its premium products to recapture high-end demand, whilst other niche brands are highlighting their focus on natural ingredients with nutritional value.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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