Competitive Landscape
Top Companies Strengthen Positions through Product Diversity Amid Market Concentration Shifts
The other pet food landscape in Japan remains moderately concentrated, with the top two manufacturers holding significant shares but experiencing subtle shifts between 2021 and 2025. Kyorin Food Ind Ltd retains the leading position despite its share declining from 21% in 2021 to 16% in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Japan?
- Which are the leading brands in Other Pet Food in Japan?
- How are products distributed in Other Pet Food in Japan?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Japan - Category analysis
Key Data Insights
Other Pet Food Summary
Premiumisation Drives Value Growth Amid Volume Decline
Small Mammal/Reptile Food Leads Value and Growth
Gex and Kyorin Innovate with Multifunctional Products to Meet Evolving Pet Owner Needs
Value Growth to Offset Volume Decline, Led by Small Mammal Food
Manufacturers to Leverage Health and Engagement Trends to Drive Innovation and Value
Demographic Shifts and Urban Living to Shape Ownership Patterns and Demand
Top Companies Strengthen Positions through Product Diversity Amid Market Concentration Shifts
Non-Grocery Retailers Maintain Dominance as Key Channel Amid Niche Product Needs
Retail E-Commerce Grows as Convenience Drives Online Sales Expansion
Pet Care in Japan - Industry Overview
2026 Developments
Key Data Insights
Value Growth Drives Resilience Amid Volume Decline in Mature Market
Cat Food Records Largest Value and Fastest Growth
Consumers Balance Premiumisation and Value Amid Economic Pressures
Consumers to Shift to Premium Pet Care Amid Declining Ownership
Cat Food to Maintain Lead through Premiumisation and Product Differentiation
Innovative Products and Climate Response to Reshape Pet Care Offerings
Leading Companies Consolidate Shares through Diversified Portfolios and Targeted Innovation
Non-Grocery Retailers Remain Dominant Despite E-Commerce Growth
Retail E-Commerce Captures Premium Demand and Convenience-Seeking Consumers
Leading Manufacturers Innovate with Trial Sizes and Regionally Sourced Premium Treats
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!