Other pet food is set to continue to increase in both retail volume and current value terms over the forecast period, thanks to the continuous increase in the other pet population. Although Japan has a traditional business culture that had largely limited working from home, a growing number of firms mandated or recommended remote working for staff due to COVID-19, and this flexible style of working is expected to continue for many even once the threat from COVID-19 has diminished.
Within other pet food, small mammal/reptile food is expected to remain the most dynamic category in value terms over the forecast period, as well as the largest category, thanks to the stable popularity of small mammals such as rabbits, hamsters and hedgehogs. Small mammals are often a hot topic on social media such as Instagram and TikTok, with their cute appearance being actively shared amongst the younger generation.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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