Other Pet Food in Poland

PROSPECTS

Exotic and low-maintenance pets as key drivers in other pet food

Pet owners are showing a clear preference for exotic reptiles and small mammals. Other pet food is growing, sustained by strong gains in small mammal/reptile food, which compensates for the underwhelming performances in fish and bird food.

Bird-keeping continues declining amid an invasion of exotic species

Over the forecast period, bird food sales are expected to continue shrinking in both volume and value terms. The bird population is declining in Poland, with exotic birds never having been particularly popular, as consumers show a stronger preference for dogs, cats and even small mammals and reptiles.

Fish population is growing, but fish food is stagnating

Despite the fish population growing, fish food sales are declining slightly in volume terms. Historically, fish food volume has been fluctuating, but it sustained moderately positive growth overall in the review period.

COMPETITIVE LANDSCAPE

Pet humanisation less prevalent in other pet food, potential for specialised products

While the humanisation trend is taking over the dog and cat food categories, the same does not strictly apply to other pet food. While health claims are increasingly prevalent in small mammal products, they are not so important in the rest of other pet food.

PW Hobby Piotr Matuszewski takes the lead from Tropical Tadeusz Ogrodnik

PW Hobby Piotr Matuszewski surpassed long-term rival Tropical Tadeusz Ogrodnik Co to take over the leadership in other pet food, offering well-developed foreign brands through an extensive distribution network. Both brands have well-developed portfolios across all categories in other pet food, therefore it is unlikely that their shares will undergo any significant changes over the forecast period.

Aquael Janusz Jankiewicz Sp zoo becomes ISO9001:2015 certified

Aquael Janusz Jankiewicz Sp zoo is a mature Polish brand, manufacturing everything required for freshwater fish, marine aquaria and garden ponds, including fish food. The brand has gained ISO9001:2015 certification, which specifies the requirements for a quality management system in an organisation.

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