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Other Pet Food in
Poland

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Exotic image and widening availability boosts interest in pet reptiles

Reptiles are becoming more popular and fashionable, which is boosting sales of small mammal/reptile food and thus helping to sustain growth in other pet food despite volume declines in fish food and bird food. More Poles are buying reptiles due to their exotic image, rising disposable income levels and the fact these pets are becoming easier to obtain in Poland.

Fish food struggles, as fish fail to appeal as companion pets

While not performing as badly as bird food, fish food volume sales are in decline. Increasingly, people want to own a pet that they can treat as a part of the family, with most preferring a cat or a dog to birds and fishes as a result.

Lack of bird-keeping tradition continues to hinder bird food

Bird food is expected to see further decreases in retail volume and value at constant 2019 prices over the forecast period. Manufacturers of bird food are unable to stimulate sales growth as consumers are showing a growing preference for cats, dogs, small mammals and even reptiles.

COMPETITIVE LANDSCAPE
Specific health claims less important in other pet food

While some brands, such as PTH Certech Sp j’s Korona Natury in small mammal food, are trying to capitalise on natural claims in other pet food, in general the category is in an early stage of development in terms of health claims. This is not the case in dog and cat food where a wide range of health claims are used to drive sales, including grain-free and sugar-free health claims.

PW Hobby Piotr Matuszewski gains lead thanks to wide distribution and portfolio of imported brands

PW Hobby Piotr Matuszewski gained leadership of retail value sales of other pet food in 2018, having been second for many years to Tropical Tadeusz Ogrodnik Co. The company secured its leadership through a strong presence across the category.

Low sales deter marketing investment, although players benefit from push for wider distribution

The sales growth of other pet food in 2019 can be attributed mainly to the performance of small mammal food, the largest category, which benefited from some marketing and promotional activities. However, apart from occasional price discounts and advertisements in the specialist hobby press, there was a general lack of marketing for other pet food.

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Other Pet Food in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Pet Food in Poland?
  • What are the major brands in Poland?
  • How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Other Pet Food in Poland - Category analysis

HEADLINES

PROSPECTS

Exotic image and widening availability boosts interest in pet reptiles
Fish food struggles, as fish fail to appeal as companion pets
Lack of bird-keeping tradition continues to hinder bird food

COMPETITIVE LANDSCAPE

Specific health claims less important in other pet food
PW Hobby Piotr Matuszewski gains lead thanks to wide distribution and portfolio of imported brands
Low sales deter marketing investment, although players benefit from push for wider distribution

CATEGORY INDICATORS

Table 1 Other Pet Population 2014-2019

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2014-2019
Table 3 Sales of Other Pet Food by Category: Value 2014-2019
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 6 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 7 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 9 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 11 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Urbanisation, delayed parenthood and population ageing all benefit sales
Claims confusion as healthier pet food emerges
DNP breaks the mould by offering premium domestic food
Convenience and private label allow for distribution diversification
Growing share of prepared food and expanding pet population drive growth

MARKET INDICATORS

Table 14 Pet Populations 2014-2019

MARKET DATA

Table 15 Sales of Pet Food by Category: Volume 2014-2019
Table 16 Sales of Pet Care by Category: Value 2014-2019
Table 17 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 18 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Pet Food: % Value 2014-2018
Table 20 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 24 Distribution of Pet Care by Format: % Value 2014-2019
Table 25 Distribution of Pet Care by Format and Category: % Value 2019
Table 26 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources