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Country Report

Other Pet Food in

Other Pet Food in Poland

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Small mammal food sees fast development

Second to fish in pet population terms, small mammal/reptile food continued to record the fastest retail volume and value sales growth in 2017. This is mainly due to the widespread presence of small mammals in Polish households.

Fish tanks help to sustain value sales

Fish food saw a small recovery in retail current value sales, but not volume sales, from 2016, due to growing interest in fish tanks as part of an internal design trend in modern architecture. In addition, the popularity of European competitions of constructing the most sophisticated and visually attractive fish tanks strengthened interest in fish as pets and fish food.

Bleak prospects for bird food

Bird food is expected to see further decreases in retail volume and value (at constant 2018 prices) sales over the forecast period. Manufacturers of bird food were unable to stimulate sales growth as consumers showed a growing preference for cats, dogs and small mammals.

COMPETITIVE LANDSCAPE

Domestic player leads other pet food

PW Hobby Piotr Matuszewski continued to lead retail value sales of other pet food throughout the review period. The company sustained its leadership through a strong presence across the category.

Small presence of private label

Unlike in dog and cat food, private label remained a small presence in other pet food in 2017. This is partly due to the relatively low mark-ups available in other pet food, while established private label players focus on cat and/or dog food, which offer higher margins and larger revenues.

Little innovation and few marketing activities

The sales growth of other pet food in 2017 can be attributed mainly to the performance of small mammal food, which benefited from manufacturers’ marketing and promotional activities. However, apart from occasional price discounts and advertisements in the specialist hobby press, there was a general lack of marketing in other pet food, as manufacturers considered investments in TV or radio advertisements unprofitable.

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Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in Poland?
What are the major brands in Poland?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in Poland - Category analysis

HEADLINES

PROSPECTS

Small mammal food sees fast development

Fish tanks help to sustain value sales

Bleak prospects for bird food

COMPETITIVE LANDSCAPE

Domestic player leads other pet food

Small presence of private label

Little innovation and few marketing activities

CATEGORY INDICATORS

Table 1 Other Pet Population 2013-2018

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2013-2018
Table 3 Sales of Other Pet Food by Category: Value 2013-2018
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 6 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 7 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

MARKET INDICATORS

Table 13 Pet Populations 2013-2018

MARKET DATA

Table 14 Sales of Pet Food by Category: Volume 2013-2018
Table 15 Sales of Pet Care by Category: Value 2013-2018
Table 16 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 17 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Pet Food: % Value 2013-2017
Table 19 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 23 Distribution of Pet Care by Format: % Value 2013-2018
Table 24 Distribution of Pet Care by Format and Category: % Value 2018
Table 25 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Other Pet Food in Poland

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Executive Summary

New Report Guarantee

PROSPECTS

Small mammal food sees fast development

Fish tanks help to sustain value sales

Bleak prospects for bird food

COMPETITIVE LANDSCAPE

Domestic player leads other pet food

Small presence of private label

Little innovation and few marketing activities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Other Pet Food in Poland - Category analysis

HEADLINES

PROSPECTS

Small mammal food sees fast development

Fish tanks help to sustain value sales

Bleak prospects for bird food

COMPETITIVE LANDSCAPE

Domestic player leads other pet food

Small presence of private label

Little innovation and few marketing activities

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy stimulates sales of pet food

Competition forces players to improve product formulas

Leadership of multinational companies

Pet shops lead distribution

Positive outlook for pet food

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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