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Country Report

Other Pet Food in

Other Pet Food in the United Kingdom

19 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Small mammal/reptile food drives overall growth in other pet food

The relative convenience of “pocket pets” and their exotic appeal saw reptile ownership increase and drove retail value growth of small mammal/reptile food in 2017. While, historically, small mammals such as guinea pigs and rabbits were popular pets as a result of their small size and easy domestication, the expanding accessibility of reptile products increased consumer interest in reptiles such as bearded dragon lizards and corn snakes.

Premiumisation slowly emerges in other pet food

Premiumisation is in its infancy in other pet food. The biggest growth in this area was seen in small mammal food, with producers of brands such as Harringtons and Supreme focusing on premium rabbit and guinea pig food.

Pet shops and pet superstores remain key distribution channels

Pet shops and pet superstores continued to dominate sales of other pet food in 2017. These channels benefited from offering well-trained sales assistants, in-store marketing campaigns and a wide range of products.

COMPETITIVE LANDSCAPE

Mars leads but private label gains popularity

Mars was the leading player in bird food and fish food in 2017 despite the growing threat of private label. The manufacturer remained a leading player in pet food and other pet food, benefiting from its existing distribution channels which cover all leading retailers.

Challenger brands look for a piece of the other pet food pie

Fragmentation is a key phenomenon in pet food overall in the UK. In small mammal/reptile food, however, the number of new players entering increased faster, given the lack of very established brands in the category and higher growth potential.

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Samples

Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in United Kingdom?
What are the major brands in United Kingdom?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Small mammal/reptile food drives overall growth in other pet food

Premiumisation slowly emerges in other pet food

Pet shops and pet superstores remain key distribution channels

COMPETITIVE LANDSCAPE

Mars leads but private label gains popularity

Challenger brands look for a piece of the other pet food pie

CATEGORY INDICATORS

Table 1 Other Pet Population 2013-2018

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2013-2018
Table 3 Sales of Other Pet Food by Category: Value 2013-2018
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 6 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 7 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to shape pet food and pet care

Health is key to the premium trend

Mars and Nestlé Purina remain leaders but small premium players pose a threat

Internet retailing thrives and goes into battle with supermarkets/hypermarkets

Declining dog ownership and pet humanisation affect sales in different ways

MARKET INDICATORS

Table 13 Pet Populations 2013-2018

MARKET DATA

Table 14 Sales of Pet Food by Category: Volume 2013-2018
Table 15 Sales of Pet Care by Category: Value 2013-2018
Table 16 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 17 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Pet Food: % Value 2013-2017
Table 19 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 23 Distribution of Pet Care by Format: % Value 2013-2018
Table 24 Distribution of Pet Care by Format and Category: % Value 2018
Table 25 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Other Pet Food in the United Kingdom

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Executive Summary

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PROSPECTS

Small mammal/reptile food drives overall growth in other pet food

Premiumisation slowly emerges in other pet food

Pet shops and pet superstores remain key distribution channels

COMPETITIVE LANDSCAPE

Mars leads but private label gains popularity

Challenger brands look for a piece of the other pet food pie

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Other Pet Food in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Small mammal/reptile food drives overall growth in other pet food

Premiumisation slowly emerges in other pet food

Pet shops and pet superstores remain key distribution channels

COMPETITIVE LANDSCAPE

Mars leads but private label gains popularity

Challenger brands look for a piece of the other pet food pie

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Humanisation and premiumisation continue to shape pet food and pet care

Health is key to the premium trend

Mars and Nestlé Purina remain leaders but small premium players pose a threat

Internet retailing thrives and goes into battle with supermarkets/hypermarkets

Declining dog ownership and pet humanisation affect sales in different ways

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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