The rising environmental awareness of pet owners is expected to boost the importance of alternative protein in other pet food. In this context, fish food is gaining greater attention with research evaluating the implications of new diets on fish wellbeing.
The premiumisation trend has emerged in other pet food in recent years with increasing demand for organic and fresh foods as well as well curated treats for small mammals. This will progress to provide specialised nutrition tailored to meet their requirements at different life stages, similarly to dog and cat food.
While the bird population remains fairly stable in the UK with predictions for only a limited rise in numbers, a greater interest in nature since the pandemic, as consumers sought to socially distance from others, is likely to lead to a further rise in demand for wild bird food for outdoor and garden birds, thereby shifting demand away from domestic bird food. This will likely limit volume sales, and subsequently dampen value growth over the forecast period.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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