Product innovation and range expansion remains limited in other pet food compared with dog and cat food. Therefore, although other pet food is expected to witness positive current value growth throughout the forecast period, this will be more conservative compared with food for other popular pets, due to the lack of dynamism in the category and limited interest.
As pet humanisation extends beyond cats and dogs, more pet owners are expected to be more discerning about the diet and nutrition of their other pets. Mirroring human food trends, there is likely to be more movement towards clean labels, and healthy and fresh pet food.
In addition to dog and cat food, bird food remains a highly consolidated category. Mars Australia remained the leading individual player in value terms in 2021, having captured over a third of sales, although the combined share of private label was even higher.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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