Competitive Landscape
Leading Manufacturers Maintain Dominance Amid Stable Shares
The other pet food category in Sweden remained highly concentrated in 2025, with the leading manufacturers holding substantial shares that remained largely stable over the previous five years. Dogman AB continued to dominate with a retail value share of 54% in 2025, showing a gradual increase from 53% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Sweden?
- Which are the leading brands in Other Pet Food in Sweden?
- How are products distributed in Other Pet Food in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Sweden - Category analysis
Key Data Insights
Other Pet Food Summary
Value Growth Contrasts with Declining Volumes as Other Pet Populations Decline
Specialist Brands Enhance Offerings as Small Mammal/Reptile Food Dominates Volumes
Sera and Versele-Laga Lead Premium Innovation, Shaping Consumer Choices
Specialist Retailers to Retain Influence Amid Steady Volume Declines
Small Mammal/Reptile Food Will Continue to Lead Volumes
Premiumisation and Niche Targeting to Shape Brand Strategies and Consumer Engagement
Leading Manufacturers Maintain Dominance Amid Stable Shares
Pet Shops and Superstores Secures Its Dominance Due to Specialist Knowledge
Retail E-Commerce Sees Growth by Expanding Access to Niche Products
Pet Care in Sweden - Industry Overview
2026 Developments
Key Data Insights
Swedish Pet Owners Prioritise Quality Amid Cautious Spending
Cat Food Leads Volumes, with Premiumisation Driving Value Growth
Brands Innovate with Premium and Multifunctional Products to Engage Owners
Swedish Pet Owners Expected to Demand Transparent and Purposeful Products
Cat Food Set to Retain the Largest Volumes, While Other Pet Food Will Continue to Decline
Brands Set to Innovate with Health and Sustainability to Meet Evolving Owner Expectations
Top Manufacturers Maintain a Stable Lead Amid Steady Competition
Consumer Demand for Transparent Sourcing Intensifies Brand Competition
Pet Shops and Superstores Leads Pet Care Distribution, While E-Commerce Maintains Growth
Shifting Demands Shape New Product Development
Novel Formats and Alternative Ingredients Enter the Market
Strategic Portfolio Management Secures Leadership
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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