While the premiumisation trend has been leading the way for new products in dog and cat food, up to 2022 it has not reached comparable popularity in other pet food. Although it is evident that the relationship between dog and cat owners cannot be compared – in most cases – to that which is developed with other pets, there is still a gap waiting to be filled with innovative products for birds, rodents, fish and reptiles.
The pandemic motivated people to be less dependent on shops and suppliers and encouraged consumers to look for self-sufficiency. 2021 saw continued growth in the use of live food for reptiles and other terrarium inhabitants; either in the form of a weekly subscription that delivers such food to the door, or by the owner breeding the insects in a separate cage, for instance.
While reptile ownership is likely to struggle to see much growth in the forecast period, and bird ownership is expected to decline in Germany, the potential for fish ownership and subsequent fish food sales is likely to remain solid in Germany in the coming years. Both comparative low maintenance and the positive impact on mental health of fish ownership are likely to attract more new fish owners in Germany.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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