As the pandemic hit, people found themselves at home, and alone at home in many cases. For several years, the population of other pets and consequently the other pet food market decreased, also because dogs and cats received more attention.
Pet owners are increasingly looking for premium products. Owners of small mammals are seeking natural options for their pets in order to offer them natural and healthy nutrition.
With alternative proteins coming to everyone’s attention, they are becoming increasingly popular in other pet food. For example, Sera has launched Insect Nature, which promises to be sustainable.
With 2020 changing the way we shop and having a lasting impact on people’s behaviour, some trends are here to stay. In 2020, many pet owners took a chance and bought their goods online in order to avoid social contact and shopping trips.
Over the coming years, the competition between private label and branded products expected to intensify. Companies such as Fressnapf and Zooplus will offer their own private label brands with premium options too.
The pandemic and several lockdowns led to new demand for birds. Many people were looking for some sort of companionship at home, especially those living in single households.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This report originates from Passport, our Other Pet Food research and analysis database.
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