Slower growth in the other pet population is expected after 2024; hence this will also limit current value growth of other pet food. In contrast with dog and cat food, other pet food is expected to continue to see a relative lack of premiumisation opportunities over the forecast period, as local owners tend not to humanise these small pets to anywhere near the same degree.
Having fish as a pet is traditionally a hobby for the older generation, with a lack of interest from the younger generations, as they prefer dogs and cats, which are more active and suitable for companionship. As a result, the fish population is expected to see limited growth, which will weigh on retail current value sales of fish food.
With an increasing number of pet shops and superstores in Singapore, the density of pet shops is about three pet shops per 100,000 households; hence, pet care supplies are very easily accessible offline for owners of other pets. As a result, other pet food, in particular fish food and supplies, is more frequently purchased from pet shops, as their consumer base is older adults, and novices, who are reliant on this channel as they value the advice of pet shop employees when it comes to selecting food for their fish.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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