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Country Report

Other Pet Food in

Other Pet Food in Singapore

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation and innovation efforts continue to remain muted

Manufacturers continue to remain less focused on premiumisation in other pet food, owing to lower demand for these pets compared to cats and dogs. Fish, reptiles, birds and especially small mammals are generally perceived as starter pets.

Fish food posts highest value sales

Compared to small mammal/reptile food and bird food, fish food costs more per unit. Growth has been driven by fish food manufacturers continuing to focus on aquarium shops as the main point of new customer acquisition, while maintaining e-commerce channels for subsequent repeat purchases.

COMPETITIVE LANDSCAPE

Qian Hu remains leading player

Bolstered by its long legacy in Singapore and continual reinvention to suit new consumer needs, Qian Hu continues to lead the category. With a large assortment of fish food catering to a range of fish types, alongside specialised fish food that utilise novel ingredients or enhance fish colour, the company is well poised to capture sales from nearly all mass market consumer groups.

Marukan remains top in small mammal/reptile food

Positioned as a premium Japanese brand and carried in both e-commerce and store-based retailing channels by major retailers, Marukan continues to lead the small mammal/reptile food category. Its product range caters to a wide variety of small mammals, including hamsters, rabbits, chinchillas and guinea pigs.

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Samples

Other Pet Food Market Sample Report Other Pet Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other Pet Food in Singapore?
What are the major brands in Singapore?
How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Other Pet Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Premiumisation and innovation efforts continue to remain muted

Fish food posts highest value sales

COMPETITIVE LANDSCAPE

Qian Hu remains leading player

Marukan remains top in small mammal/reptile food

CATEGORY INDICATORS

Table 1 Other Pet Population 2015-2020

CATEGORY DATA

Table 2 Sales of Other Pet Food by Category: Volume 2015-2020
Table 3 Sales of Other Pet Food by Category: Value 2015-2020
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 6 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 7 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 9 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 11 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

MARKET INDICATORS

Table 14 Pet Populations 2015-2020

MARKET DATA

Table 15 Sales of Pet Food by Category: Volume 2015-2020
Table 16 Sales of Pet Care by Category: Value 2015-2020
Table 17 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 18 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Pet Food: % Value 2015-2019
Table 20 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 24 Distribution of Pet Care by Format: % Value 2015-2020
Table 25 Distribution of Pet Care by Format and Category: % Value 2020
Table 26 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Other Pet Food in Singapore

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation and innovation efforts continue to remain muted

Fish food posts highest value sales

COMPETITIVE LANDSCAPE

Qian Hu remains leading player

Marukan remains top in small mammal/reptile food

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Other Pet Food in Singapore - Category analysis

HEADLINES

PROSPECTS

Premiumisation and innovation efforts continue to remain muted

Fish food posts highest value sales

COMPETITIVE LANDSCAPE

Qian Hu remains leading player

Marukan remains top in small mammal/reptile food

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Innovation efforts remain strong in both pet food and accessories

Pet owners seek out more functional and natural pet food

Risk of disruption from fresh pet food start-ups is small, but growing

E-commerce is gaining share from pet shops and supermarkets

Cat population to grow faster than dog population in forecast period

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

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