Other Pet Food in Singapore

PROSPECTS

Improved knowledge pushes Singaporeans interest in small mammals

As with dogs and cats, small mammals are increasingly desired to provide companionship. Small mammals like hamsters, guinea pigs and rabbits, which are considered to be an introduction to the pet-owning experience, are enjoying popularity among Singaporeans.

Lax regulations for other pet ownership increasing their numbers

Pet food is expected to continue growing in both retail value and volume terms in line with the growing pet population and the premiumisation trend. With most Singaporeans living in small housing space, owning small mammals, fishes or birds may be a new option for them, helping the other pet population to continue growing.

COMPETITIVE LANDSCAPE

International players are leading bird and small mammal/reptile food through a health and wellness positioning

With the growing emphasis on premiumisation and healthy living for both humans and pets, consumers who own pets other than dogs and cats are also developing their label-reading habits to find product labels that are indicative of a product’s quality. Labels and claims such as “all-natural” or “no additives” as well as mentions of the ingredients used are commonly found on the packaging of small mammal and bird products.

Qian Hu Corp Ltd continues to lead fish food

Qian Hu Corp Ltd is the long-time leader in fish food thanks to its long-standing history in Singapore. Unlike other pet food categories, there is little in the way of labels on the packaging with regard to food nutrition information.

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