Other Pet Food in Colombia

PROSPECTS

Low demand for pets other than cats and dogs

Colombia is rich in natural resources and biodiversity, with various species of birds and fish, as well as small mammals and reptiles. However, this means that many consumers do not see birds, fish, small mammals or reptiles as pets.

Humanisation trend less relevant in other pet food

In contrast to dogs and cats, other pets such as birds, fish, reptiles and small mammals are still considered and treated mostly as animals in Colombia. Owners of such pets rarely perceive them as family members or treat them as such.

Regulations for pet ownership constrain demand for other pet food

Regulations covering the ownership of other pets are strong in Colombia. Companies that market them must comply with laws as set out by the Ministry of Agriculture, the Colombian Agricultural Institute and the Ministry of Health.

COMPETITIVE LANDSCAPE

Lack of investment due to small category size

The bird, fish and small mammal/reptile food categories are highly fragmented featuring many industry players with low value shares. Share movement in 2019 was limited; Frenco saw the most significant gains thanks to its burgeoning presence in fish food.

Limited prospects hinder innovation

Given the small size of the fish and small mammal/reptile food categories, they are characterised by little or no innovation. Companies do not prioritise spending on developing new products or changing product packaging to make these products more attractive or convenient for consumers.

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