Other Pet Food in Colombia

PROSPECTS

Falling other pet populations being reflected in declining food sales

Demand for other pet food is decreasing in Colombia, a trend that is expected to continue over the forecast period. One of the main reasons is the falling ownership levels of small mammals like hamsters, birds, fish or reptiles.

Other pet food availability less widespread than cat and dog food

The availability of other pet food is relatively limited, with retail sales concentrated in pet superstores and pet shops. It is expected that sales through these channels will continue to increase, while the presence of these products in supermarkets and hypermarkets will decline, as they are giving more shelf space to dog and cat food, with the latter in particular seeing strong growth.

Humanisation trend not being seen in other pets

In contrast to dogs and cats, other pets such as birds, fish, reptiles and small mammals are still considered and treated mostly as animals in Colombia. Owners of such pets rarely perceive them as family members or treat them as such.

COMPETITIVE LANDSCAPE

Lack of investment in what is a small and fragmented category

Other pet food is a relatively fragmented category featuring many industry players with low value shares, not least given the variety of animals being catered for. The leading company is Incros, which is the biggest player in fish food.

Limited prospects hinder innovation

Investment in other pet food is not significant as growth potential is severely limited, with the fish, bird and other small mammal/reptile populations expected to continue declining over the forecast period, thereby limiting the short-term prospects for sales of food for these types of pet. Limited distribution also hinders expansion of this category and there are no incentives for companies to develop new products or expand into other distribution channels.

No private label presence in other pet food

Private label is not present in other pet food as it is not attractive enough to warrant retailers investing in or enter this category, which is already very fragmented. To gain a worthwhile share, significant investment would be needed, with retailers not believing they could get sufficient return on this investment.

Files are delivered directly into your account within a few minutes of purchase.