Other Pet Food in Colombia

PROSPECTS

Environmental awareness restricts category size

Colombia is rich in natural resources and biodiversity, with various species of birds and fish, as well as small mammals and reptiles. However, this biodiversity means that many consumers do not see birds, fish, small mammals or reptiles as pets.

Development leans towards exports

The development of other pet food receives stronger incentive from exports. This is especially the case for ornamental fish.

Humanisation trend is lacking in other pet food

While dogs and cats are increasingly perceived as family members, birds, fish, small mammals and reptiles are still mainly regarded as animals. Owners rarely consider them to be family members or wish to serve them the best quality food possible.

COMPETITIVE LANDSCAPE

Slow competitive environment

The competitive landscape of other pet food lacks dynamism. There are consistent participants, such as Comercializadora Bogotana and Productos Vitagrano, which mainly produce bird food.

Fish food stands out as a competitive arena for exports

In the Orinoco and Amazon Colombian regions, ornamental fish production is very high, albeit mainly destined for export rather than domestic consumption. Ornamental fish are demanded for decorative purposes, with domestic players exploiting the high diversity of such fish in Colombian rivers.

Regulation impacts other pet food

The regulation of other pet types is high in Colombia. Companies that market them must meet the regulations set out by the Ministry of Agriculture, the Colombian Agricultural Institute and the Ministry of Health.

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