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Fish food remains the largest category in other pet food thanks to the growing trend for fish as a décor element in households. The wide array of exotic fish available helps to add colour and interest to homes, with a growing range of aquariums becoming available that are also focused on attractive designs as well their functional aspects.
There was an increasing crackdown by animal rights agencies and the government on restricted ownership of birds and reptiles at the end of the review period. For instance, under the Wild Life Protection act 1972, any birds or animals that are native to India or migratory birds to India cannot be hunted or possessed for meat or trophies or be kept as pets, or used as products in any context.
Industry players are increasingly targeting young children in order to boost category sales. Fish, birds, small mammals and reptiles are seen as easier to care for than dogs or cats and are seen as a good way to help teach young children about the responsibilities of owning a pet.
Fish food is the largest category in other pet food, driven by leading companies such as Tropical Industry, Pacific Blue Taiwan and Indian Broiler Group. The category often sees new entrants, with these companies looking to gain a foothold by offering products at lower prices than their leading counterparts, with rising demand for economy and mid-priced fish food.
Pet shops remains the dominant distribution channel for other pet food with these stores carrying a wide selection of products while the staff in these stores are also often able to advise customers on the best products for their pets. Nevertheless, e-commerce is seen as offering plenty of room for growth, with consumers able to access a wider choice of products and brands, while also being able to reach consumers in locations without well-stocked pet shops.
Premiumisation and innovative product launches, such as protein-rich vegan food and products with natural ingredients, are seen as having the potential to deliver stronger value growth in other pet food. Local companies could focus on offering products that contain natural ingredients, while investment in product development and innovation, with the launch of added-value products (sustainable/cruelty-free) could help established companies maintain their leading position.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.