Competitive Landscape
Leading Player Maintains Its Position as the Category Remains Stable and Concentrated
Other pet food in India exhibits a concentrated landscape, with the leading manufacturer Tropical Industry holding a commanding retail value share of 36% in 2025 with its Taiyo brand, reflecting a small increase from 35% in 2021. This fairly stable concentration period, with no significant disruption in brand shares or company rankings.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in India?
- Which are the leading brands in Other Pet Food in India?
- How are products distributed in Other Pet Food in India?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in India - Category analysis
Key Data Insights
Other Pet Food Summary
Steady Growth Constrained by Niche Hobbyist Base and Dominance of Informal Feed
Fish Food Leads Volumes, with Premiumisation Driven by Scientific Innovation
Retail E-Commerce and Specialist Brands Unlock Niche Demand across Dispersed Consumers
Hobbyist Engagement and Consumer Education to Drive Growth
Fish Food to Lead Sales, While Small Mammal/Reptile Food Set to Achieve Fastest Growth through Innovation
Digital-First Strategies and Rising Incomes to Unlock Premium Growth Opportunities
Leading Player Maintains Its Position as the Category Remains Stable and Concentrated
E-Commerce Platforms Expand Their Reach to Dispersed Hobbyist Consumers
Specialist Online Retailers Leverage Quick Commerce to Capture Niche Demand
Functional Formulations and Species-Specific Nutrition Drive Advancement in Other Pet Food
International and Domestic Brands Introduce Advanced Nutritional Profiles
Value Creation and Margin Expansion through Advanced Product Offerings
Pet Care in India - Industry Overview
2026 Developments
Key Data Insights
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Dog Food Leads Volumes and Values, While Cat Food Drives Dynamic Premium Growth
Smylo’S Shark Tank Success Highlights Influence of Premiumisation on Purchasing
Urban Professionals to Drive Sustained Pet Care Expansion through Adoption and Spending
Dog Food Expected to Retain Volume Leadership While Cat Food Will Capture the Fastest Growth
Technology Adoption and Premiumisation Anticipated to Reshape Pet Care Offerings and Business Models
Mars, Indian Broiler Group and Royal Canin Consolidate Their Lead through Innovation and Distribution
Retail E-Commerce Reshapes Urban Pet Care Purchasing Habits
Functional Formulations and Clean Label Nutrition Drive Advancement
Challenger Brands Introduce Advanced Nutritional and Wellness Solutions
Value Creation and Margin Expansion through Premium Product Offerings
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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