Competitive Landscape
Leading Players in Fish Food Increase Their Strength in Overall Other Pet Food
Other pet food in China remained a moderately concentrated category in 2025, with no significant shifts in shares among the leading companies. The category is largely dominated by fish food, and established brands in this category, such as Porpoise Aquarium Co Ltd and Fwusow Industry Co Ltd therefore continue to hold substantial shares in overall other pet food, with Porpoise Aquarium Co Ltd increasing its share to 22% in 2025 and Fwusow Industry Co Ltd growing to 18%.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in China?
- Which are the leading brands in Other Pet Food in China?
- How are products distributed in Other Pet Food in China?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in China - Category analysis
Key Data Insights
Other Pet Food Summary
Younger Consumers and Digital Channels Reshape Niche Pet Food Demand
Fish Food Dominates Volumes, Driven by Broad Consumer Base and Steady Demand
Brands Leverage Health and Premium Innovation to Capture Niche Pet Owners
Younger Consumers Set to Drive Growth in Fish Food Amid Shifting Pet Ownership
Digital Engagement and Informed Feeding to Reshape Niche Pet Nutrition
Pet Specialist Retailers and E-Commerce to Catalyse Innovation and Growth
Leading Players in Fish Food Increase Their Strength in Overall Other Pet Food
Retail E-Commerce Maintains Growth as Offline Channels Decline
Retail E-Commerce Drives Species-Specific Sales with Broad Appeal
Product Development Focuses on Preventive Health and Ingredients
Recent Innovations Demonstrate Species-Specific Support and Premiumisation
Recent Developments Impact the Competitive Dynamics in Other Pet Food
Pet Care in China - Industry Overview
2026 Developments
Key Data Insights
Steady Growth Driven by Rising Pet Ownership and Evolving Consumer Attitudes
Cat Food Leads Volume Growth While Pet Products Drives Value Expansion
Royal Canin Leads Pet Wellness Innovation
Premium and Ai-Integrated Pet Care Products Increasingly Important
Rising Incomes and Targeted Nutrition to Drive Steady Expansion
Leading Brands Will Adopt Science and Ai to Personalise and Prove Health Benefits
Regulatory Tightening and R&D Focus Will Accelerate Premiumisation and Consolidation
Gambol Pet Group and Royal Canin Shape Premiumisation with Innovation and Value
Rosy Fresh and Baked Food Innovations Accelerate Diversification and Supply Chain Control
Retail E-Commerce Leads Distribution with Rapid Digital Channel Innovation
Health and Wellness Driving Functional Nutrition
Artificial Intelligence Is Transforming Care Ecosystems
Accessible Premiumisation and Advanced Manufacturing
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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